QR Code Competition: Hunt and Win Instant Gifts With Heineken Silver!

Establishing a brand that people would be able to recognize from afar is already a success. However, apart from being recognizable, you must also be able to compel shoppers to pick up your products and purchase them. Heineken added this compelling factor through an appealing QR code competition.

Our team couldn’t pass by this aisle, specifically the retail shelf space by Heineken without checking out the brand’s interesting promotional giveaway in one of Vietnam’s supermarkets.

Heineken is a beer lager by Heineken N.V., a Dutch multinational company established in 1864 and now serving 192 countries. The brand launched its Heineken Silver with 4.0% alcohol by volume.

It’s a can of beer that’s easy to drink and people can enjoy anytime. And with their QR code competition promo, it’s also a can of beer that people wouldn’t be able to have enough.

Heineken’s QR Code Competition

Heineken’s QR code competition can be joined by anyone simply by buying a specially designed six-can pack of Heineken Silver.

After purchasing, the consumers can scan the QR code inside for a chance to win any of the three prizes namely: branded luggage suitcase, Loa Marshall Bluetooth speaker and PlayStation 5. There are 1680 anticipated winners in this promotion.

4 Startling Secrets To Heineken’s Appealing QR Code Competition

1. Utilising QR Codes

As we’ve mentioned above, the mechanics to win the competition are easy and anyone can instantly win any of the prized merchandise.

This is highlighted and made possible through the use of QR codes by the brand. It made the contest more appealing to any shopper because they don’t need any more steps other than what’s already within their reach: their phones.

Generally, people prefer this since it has low stakes for them with an even lower effort to join. At the end of the day, whether they win or not, they get to enjoy the drink they bought.

You can know more about quick response codes, how you can use them in your promotions or branding and what are the benefits of using them, by checking out this blog below:

2. Setting Definite Winners

On top of the pack of Heineken Silver, people can see the prizes they can win as well as the number of prizes the brand is giving away.

This works better than giveaways as it means the brand will only provide a set number of prizes for the set number of winners rather than all of their consumers.

Moreover, it also poses a time element for the competition. There’s a limited quantity so they must hurry or other people would buy the winning pack, driving more impulse and repeated purchases.

3. Tying it With Bulk Product Packaging

Bulk products age generally more pricey than a single can, thus people would often resort to buying several cans of the latter. However, by attaching the QR code on the packaging of the bulk product itself, the brand managed to significantly make it more appealing.

Additionally, it’s also designed so that the consumers would immediately know about the prize and the QR code competition they can join. Alongside Heineken’s brand colour scheme that people would recognize right away.

4. Giving Valuable Prizes

Heineken Silver is crafted to be enjoyed anytime, and since the brand knows its market, they know most of these consumers are young to new working adults. These are markets that know the technological trend and enjoy these gadgets.

Furthermore, the brand took advantage of the market’s knowledge of these brands, knowing they would appreciate the value of the contest giveaway merchandise.

Heineken Promotions Through The Years

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Learn more about quick response code marketing from other brands here:

Check out how the Greening, Landscape & Tree Management Section Development Bureau of Hong Kong Special Administrative Region reached out to their community through QR codes in trees!

This clever use of QR codes by a restaurant in France in light of the pandemic helps minimize contact between guests and staff all the while still being able to enjoy the delicacies of the restaurant. Read more below:

Know more about the benefits of QR codes in marketing through Maryland Cookies’ promotional giveaway idea our team spotted in one of the UK’s retail stores.

The drinks industry is always on the lookout for promotional products that would help build its brand and urge people to make repeated purchases. You can learn more ideas in our works in partnership with globally renowned brands. Tap the image below:

To Conclude,

QR code competition is an easy and accessible way of appreciating your consumers through branded giveaways. It’s also an ingenuine way of increasing sales and brand awareness for a recently launched product like Heineken’s light beer.

More importantly, take into consideration your target audience’s interests for a prize they would want to have. Bonus points if all the promotional merchandise goes along with each other as people would make repeated purchases to enjoy the full experience.

Work With ODM!

ODM is a promotional company established in 2003 and has decades of experience in the industry. With it comes knowledge about the ins and outs of the industry. Alongside our creative team, Mindsparkz, we specialise in the customization of promotional products and branded displays.

ODM can assist you in a wide array of ways but some of our works are in manufacturing branded merchandise, corporate gifts and gift with purchase. We can also help you in designing promotional displays such as point-of-sale units, point-of-purchase displays and free-standing display units. Email us today to work with us!

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