Heineken Drinks Promotion: Exclusive EURO GWP Water Bottle

How Does Heineken’s New GWP Promo Dominate Shelves?

“Enjoy the passion and rivalry while staying hydrated with an exclusive Heineken UEFA EURO 2020 water bottle.” For this year’s promotional campaign, customers and fans can get their hands on this GWP water bottle by purchasing Heineken 12×330 mL or Heineken 0.0 12×330 mL. 

Here’s why this GWP promo appeals to customers and sports enthusiasts.

1. Top-Notch Water Bottle

Of course, who would miss these top-notch branded water bottles? Branded with Heineken’s logo, the brewer’s loyal customers will find this GWP merchandise hard to ignore. We can also find the UEFA EURO 2020 logo on the upper body of this GWP water bottle. You can tell that it is engineered with premium quality even just by looking at it.

In addition, we like how the GWP water bottle includes a carabiner on its lid. It makes the water bottle giveaway a great outdoor promotional item because it makes it easier for users to attach their bottles to their bags. Thus, people can bring the promotional bottle anywhere and in any outdoor activity.

So whether they purchase the promotional pack to get this fantastic GWP water bottle for themselves, as a fan’s branded collectable, or as a gift to their loved ones— shoppers will find this promotion a great deal for their money. Water bottles are among the most excellent promotional products because they offer convenience while extending your brand reach.

2. Retail Strategic Location

Located at the end cap, we find this in-store marketing effective. Using this strategic retail location is an excellent way to catch the attention of shoppers who are ready to check out and will browse the shelves for the last time. This way, it can encourage impulse purchases as you convince shoppers that your product belongs in their cart.

It is undoubtedly an advantageous location for Heineken as it also allows the promotional packs to be separated from the shelf competition. Likewise, it successfully provides highlights to the products that need more attention.

3. Informative POS Display + Ceiling Grabbers

Another thing we love about this promotion is how it leverages informative POS displays and ceiling grabbers. The branded cardboard POS display is easy to spot with its notable elements and vibrant branding colours. Shoppers can effortlessly look at the display to know what the promotion is all about.

Moreover, we would also like to emphasize how Heineken adds a POS ceiling grabber for its custom in-store display. Thus, for the loyal fans of the brewery and the Championships, it will be easier for them to find what they are looking for once they visit your shop.

If you would like to know more about this awesome in-store advertising tool, read through this blog:

4. Attention-Grabbing Bottle Neckers

Being in the retail industry for years, we have already seen various bottlenecker designs in the market. And with our keen eyes for detail and quality, we knew that Heineken’s bottleneckers are one of the most remarkable.

We like how the logos of both parties are printed on it, reflecting their partnership. The powerful words on the custom bottle tags also add a great touch that stimulates the support of shoppers for the Championships.

By using bottle neck tags, the brand was able to provide important information that they could not put on the bottle itself. This idea is indeed something that other drink businesses could adapt. Creative yet affordable bottle neckers can help their promotion be more appealing to their audience.

Would you like to see more of our bottle necker ideas? Check them out through this blog:

Things to Consider in Running a GWP Promo for Your Drink Brand

By offering an enticing gift alongside your drinks, you can not only boost sales but also create a memorable experience that encourages customer loyalty. However, running a successful GWP campaign for drink brands comes with its own set of considerations. Let’s explore the key factors you should consider to ensure your GWP strategy stands out and delivers tangible results.

1. Relevance is Key

The first rule of thumb for a successful GWP campaign is ensuring the gift aligns seamlessly with your drink brand. Consider offering complementary products or accessories that enhance the overall drinking experience.

For example, if you’re promoting a line of healthy beverages, pairing them with reusable eco-friendly straws or stylish water bottles can reinforce your commitment to sustainability and wellness.

2. Showcase Value and Appeal

When selecting the gift, focus on its perceived value. The higher the perceived value, the more enticing the offer becomes. Choose gifts that have an inherent appeal and offer utility to your target audience.

A premium set of coasters or branded glassware that complements the enjoyment of your beverage can enhance the value proposition.

3. Consistent Brand Messaging

Your GWP campaign should seamlessly integrate with your brand’s messaging and aesthetics. The promotional materials, including packaging and visuals, should reflect your brand’s identity and create a sense of cohesion.

A harmonious presentation can reinforce brand recognition and ensure customers remember your product and its associated benefits.

4. Quality Matter

The quality of both your beverage and the gift should be top-notch. A high-quality gift reflects positively on your brand and enhances the overall customer experience. Moreover, it demonstrates your commitment to delivering excellence in every aspect of your offerings.

5. Collaborations and Partnerships

Consider collaborating with complementary brands or local businesses to enhance the appeal of your GWP campaign.  For instance, you could partner with other drink or sports brands.

This not only adds value to the offer but also extends your brand’s reach through cross-promotion.

More Heineken promotions to get you inspired:

Heineken’s QR code competition can be joined by anyone simply by buying a specially designed six-can pack of Heineken Silver. After purchasing, customers can scan the QR code inside for a chance to win any of the three prizes.

This campaign allowed participants to redeem limited edition Heineken UEFA Champions League branded promotional gifts in exchange for crown corks or ring pulls.

Heineken gave away a free custom printed beer glass for every purchase of five 0.5 litres of Heineken beer. This drink promotion ran in different stores in Tbilisi, Georgia.

Customers will get a chance to win tickets to UEFA EURO 2020 or win the official Adidas Match Ball. Heineken‘s latest marketing for beer kicks off by offering these branded football giveaways.

We spotted this special offer gift with purchase in Vietnam. The poster says, “Gift with purchase for Parties.” For parties that purchase 15 boxes of either Heineken or Tiger Beer, one travel luggage will be given to them as a GWP gift.

Heineken designed their fridge’s door and window based on their trademark logo and name. This idea made it both easy for consumers to instantly recall their brand and be teased about the products they can get.

Promotional Water Bottles from ODM:

Promotional water bottles with integrated Bluetooth speakers offer more than just a refreshing drink. Check out these two bottle designs:

This custom water bottle is designed after a camera, with a lanyard. It is made from PET plastic that is BPA-free. It can carry up to 400mL of water to keep consumers hydrated throughout the day.

Put the pep back into your step with these branded glass water bottle ideas! Whether you are planning to promote an event or run an in-store promotion, these glass bottles will take your campaigns to the next level.

In Conclusion,

Heineken has successfully dominated the shelves with this remarkable promotion from the powerful GWP water bottle product to the bespoke POS display. The beer brand has definitely selected the perfect marketing tool that can help them remain on top of their customers’ minds with no sweat. Not to mention that it highly complements the concept of its partnership with the Championships— to create even more engaging experiences for football fans across Europe and around the world.

Let Our Team Help You!

Are you a business that seeks to promote its brand through promotional products and displays? Would you be interested in getting GWP water bottles for your next on-pack gift with purchase and in-store display marketing? If so, then do not hesitate to get in touch with ODM.

While most of our projects involve high-quality marketing gifts and premium corporate gifts, we can also help with unique and engaging in-store and outdoor advertising ideas. In addition, our team also specializes in product sourcing and manufacturing promotional giveaways and superb POS displays for the retail sector.

After more GWP promotional ideas? Make sure to check them out below!

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