4 Reasons Creative Bottle Packaging Is Important for Drink Promotion

When walking down the aisle of a retail store, you can notice that all products are organized based on category. They are sorted out for customers to find the items that they are looking for easily. For example, all drinks and alcoholic products are located in a specific area within the store. So, if your brand is organized together with your competing brands, how can you make customers pick yours? Let us show you the answer through creative bottle packaging!

 

Product packaging is incredibly diverse because it serves a vital role in every brand. It comes in different shapes, sizes, designs, and materials just to make it more appealing to the shoppers. It is not just a mere packaging, but it also represents brands as well.

 

Advantages of Using Creative Bottle Packaging

If you are in the drink industry, you must be aware of how important it is to have unique and creative bottle packaging for your products. Admit it or not, products with a killer logo instantly catch the attention of passersby. Hence, wrapping it with creative packaging is what really seals the deal. So, we have listed below the reasons and the advantages you can get for having a really attention-grabbing bottle packaging design.

 

1. Protects the Product

Before the concept of pleasing the eye of the customers, the packaging is designed to protect the product from any damage. Since bottle glasses are the most commonly used container for drinks and other alcoholic beverages, there is a high possibility that they would be damaged or break while displayed on the store shelf. Thus, it is essential that the products are well-packed and the bottle packaging that will be used is guaranteed durable. In that way, you can prevent damage, breakage, or spillage from occurring.

 

2. Differentiates Your Products From the Competitors

As we have said earlier, retail store aisles are full of products that serve the same function as your products. Other brands are also competing for customer’s attention. But for you to stand out, you have to utilize a different packaging design that best represents your brand.

 

We have seen these creative bottle packaging ideas in one of the supermarkets we have visited. And we are definitely astounded how each packaging lure customers easily. Each brand has its own designs that are indeed unique and impressive. Even though products are sitting on the same shelf, each item has its own identity that makes them shine.

 

3. Attracts Customers

Every product is designed to meet the needs and wants of consumers. Moreover, marketing becomes more intricate as years passed by. Thus, making your product presentation more appealing would attract customers to your brand. Furthermore, your packaging is the first thing customers see from your brand, both in-store and online marketing. The better the physical appearance of the product, the higher the expectation your customers have from you.

On top of that, generic packaging gives a dull impression among customers, especially in the drink business. Having a packaging similar to the others doesn’t show originality and authenticity.

 

4. Communicates Brand’s Message

Let your custom drink packaging speaks for your brand. Certainly, your product packaging is a reflection of your product and your brand as a whole.

The product packaging also serves as your brand’s portable billboard. Thus, you must include some details about your product and your brand in the packaging.

 

How To Make Your Bottle Packaging Effective?

The importance of creative bottle packaging in the drink industry is very undeniable. Your packaging must not be an afterthought but should be considered a key component in your drink promotion. And to make it an effective marketing tool, here are some guides for you.

 

 

1. Go for Bespoke

Customers are easily attracted to unique objects. Thus, choosing an innovative and bespoke packaging design can help steal your customers’ attention. In addition, bespoke packaging becomes a more compelling billboard at the crowded retail shelves. Having a stylish and creative bottle packaging design would not let your product be left on the retail shelf for a long time.

 

2. Make it Functional

Aside from its aesthetic purpose, packaging must be something that customers can use in the long run. For instance, product packaging can also serve as accessory storage or organizer. Another one is product packing that can also be a home decoration. Creating multi-functional packaging is indeed practical and beneficial for both the brand and the consumers. Your product may last, but your packaging will always remind people about your brand.

 

3. Consider Sustainable Packaging Concepts

The rising environmental issues urge the market to develop more sustainable products, including packagings. As people are becoming more eco-conscious, making your packaging eco-friendly would definitely stir their interest in your brand. More than just being a trend, it is indeed an excellent way to help settle the pressing environmental issues. If you are a business active in implementing green marketing, then considering sustainable packaging concepts would be great.

 

Parting Shot

Now that you are more aware of the importance of packaging to your brand, then there’s no reason for you not to become more creative with your drinks packaging designs. If you realize how your product packaging hinders you from reaching your product’s true potential, today must be the perfect time to dress it up. Adding a little more tweaks and efforts to them can have tremendous effects on your brand and sales as well.

 

How Can ODM Help?

We know how the drinks industry grows over the years. It is indeed one of the fastest-growing businesses in the world. And for us to help the industry, we provide different services, including manufacturing and product outsourcing. We produce different custom promotional giveaways, creative POS display units and curate various brand packaging designs. We pride ourselves as one of the most trusted outsourcing companies by different brands and businesses.

If you want to build a reputation in the industry through creative packaging, we would be glad to be your partner in reaching this goal.

Get inspired with these drink packaging ideas.

 

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Frequently Asked Questions

What are the importance of packaging in marketing?

Packaging plays a significant role in marketing. It helps branding for business, protects the products, attracts customers, and helps generate sales.

How can I make my product packaging attractive?

There are indeed a lot of ways to improve your packaging and make it stand out over competitors. Making it a bespoke one is the first one to consider. Moreover, making it multi-purpose is also a smart idea. Lastly, considering sustainable concepts would also help your business.