Top 4 Advantages of Using Luxury Drinks Packaging in Marketing

Crown Royal is a famous Canadian whiskey brand founded in 1939. It was first created as a gift for the King and Queen of England. Before it became what it is today, Crown Royal underwent 600 trials. Together with the formulation of this drink is the birth of the popular purple bag. Thus, aside from the product, the luxury drinks packaging became the foundation of its success.

 

Crown Royal’s Purple Bag

Crown Royal stick to its original custom drinks packaging– the purple felt-like bag with a gold tasselled drawstring. But over the years, the brand also tried to use other colours for the bag. Moreover, this velvet sack is embroidered with the brand name that makes it even more iconic.

The bag is made of felt-like fabric that is washable. The branded drawstring bag could be a collectable item and can be repurposed. It can serve as storage for different accessories.

 

But aside from this original luxury drink packaging, we have seen, we’ve learned that bag personalization is now available. Customers can now add flair and sentiment to any Crown Royal gift with a custom message embroidered on the iconic bag.

Not only that. Crown Royal utilised this popular purple bag to do charity works. Crown Royal Purple Bag Project aims to give support to active members of the United States armed forces. For a decade now, the brand worked with Packages from home as a national charity partner supporting their purpose of sending thanks to troops overseas. The first purple bag was packed in September 2010, and now it already reached 1 million bags packed.

 

We’ve also found this custom bottle packaging before as part of Loner Whisker’s liquor marketing. The packaging was also a drawstring designed pouch-like Crown Royal’s bag. The only difference is that Loner used a burlap material for this packaging.

Top 4 Advantages of Using Luxury Drinks Packaging in Marketing

As we all know, the main role of packaging is to keep a product safe. But aside from that, product packaging has many different roles. Some include enhancing usability, making the product attractive, and meeting the needs of the customers. Having said all these, what do brands like in the drinks industry really get from using packaging?

1. High-Quality Packaging Can Lead To An Increase in Revenue

It is true that packaging affects customers buying decisions. If they are someone who has attention to detail, they can determine if the packaging and the product are worth their money. Moreover, packaging made out of premium materials gives people an instant perception that the product wrapped inside is of high-quality also. Once the product and the packaging both passed to their standard, they’re most like avail of the item.

 

2. Well-Designed Packaging Can Enhance Brands’ Recognition

Though we have this saying: “Don’t judge a book by its cover”, but considered as visual creatures, customers cannot avoid judging a product based on its packaging. Thus, it is very important for brands to ensure that their packaging is wisely planned and well-designed.

 

True enough, packaging helps to enhance brands’ value. Take Crown Royal’s whisky packaging design for example. The drink is considered one of the most luxurious drinks ever made. And the drinks became even popular because of their purple packaging. Funny that there are instances where people are more familiar with the product’s packaging than the product itself.

 

3. Multi-purpose Packaging Makes Customers Appreciate Brands

The single-use culture of packaging has radically increased the amount of waste produced daily. Sad to say, product packagings contribute to different environmental issues. Thus, single-use types of packaging become less appealing to customers, especially the eco-conscious ones.

Product packaging made of cloths, felt-like fabrics, metals, and woods is some of the best examples of multi-purpose ideas to adopt. Crown Royal’s purple bag is also a great example. The drawstring bag can be used in many ways. It can serve as storage for accessories, shoes, toys, and many more. So, instead of ditching it out after consuming the drinks, they could serve other purposes to the customers.

 

4. Unique Packaging Can Help Brands to Stand Out

Again, let’s take Crown Royal as an example. If you could notice, of all the drink brands displayed on the shelf, Crown Royal has the most unique packaging. Others are packed on boxes, while others are just barely displayed on the shelf. Since most of the drinks packaging nowadays are made of cardboard, brands with unique materials used definitely stand out among others.

 

Therefore, if you are planning to design your drinks packaging the next time, create something that buyers will remember and will make them choose your product.

 

Here is some distinctive drinks packaging we’ve featured before.

These wooden boxes make a fantastic choice as packaging ideas for presenting your bottle of drink as they help to increase the look and value of the main product itself. These are very eco-friendly as they are made from natural materials. Moreover, they can also serve as home decor right after using them.

 

This tin packaging was part of Benedictine D.O.M ‘s promotion for its limited-edition product.  The hard shiny metallic surface features Chinese symbols, showing that this is a special product exclusive for the CNY celebration only.

 

Wrapping This Up…

Whatever industry you belong to, or whatever productS you offer, the packaging of your brand matters. Never settle for what you have. Create something that would go along with the trend and meet the needs and expectations of your customers. Furthermore, being wise about the product you use and the design you choose can help you curate the perfect packaging for your products.

 

How Can ODM Help?

Want to level up your brand’s packaging game? The ODM Group is here to help you out. Since 2003, we curate packaging designs for our local and international clients. Each design is meticulously planned to meet the needs of our partners.

Aside from this, we also offer services such as producing custom packaging designs, manufacturing POS display units, and creating gift with purchase merchandise. If you need a team to do all these for your marketing needs, do not hesitate to keep in touch with us!

 

More Packaging Ideas

Jura Whisky has produced this high-end packaging design for its 12-year-old whisky branded gift pack. Find out how the brand boosts its brand marketing with the use of this packaging.

 

Babycham’s creative drinks packaging is hard to miss especially this sequined one. Learned what this packaging has.

 

Your packaging is as important as the product itself. It is the first thing that customers notice about your products. Here are the 3 important hacks you can adopt for your drinks marketing campaign.

 

Check out these 4 designs secrets to Padre Azul’s extraordinary bottle packaging ideas.

 

Why does creative bottle packaging matter for drink brands? Learn the 4 reasons why.

 

 

Did you know that a study from The Guardian revealed – 70% of consumers view brands that use sustainable packaging and recycle materials more favourably? See how you can improve and choose your brand’s packaging by clicking the photo below.