Top 5 Secrets to A Unique Retail Display — Anthon Berg’s Case Study

A unique retail display can tell a lot about your brand. It creates a narrative that pulls the crowd closer and will not let them leave without imprinting a remarkable impression on their minds. To inspire you, we will feature this excellent example from Anthon Berg, a renowned Danish chocolatier that produces a diverse variety of chocolate products including liquor-filled chocolate bottles!

The first thing that caught our eyes was the unmissable pink colour of this unique retail display. We love how it reflects a rich brand identity and creates a stunning effect on passersby. Furthermore, the shelf edges are branded with Anthon Berg’s iconic logo and signal travellers about its new product.

 

As we linger on this point-of-sale display, we are surprised at how it uses holographic display technology to showcase the different varieties of chocolate liqueurs in its refreshing product concept. Underneath it is the actual boxed set that holds 15 bottles.

This unique concept highlights the brand’s partnership with five of the world’s famous Single Malt Scotch Whisky brands to produce a new collection of renowned liqueur-filled chocolates.

 

The Secrets Behind this Unique Retail Display

1. The Surprise Factor

Leveraging hologram display, the brand is able to create a distinctive “surprise factor” for its target audiences. Holograms are something new and unique that is intriguing to potential customers. Seeing one can definitely make them stop on their tracks, take a picture and share it with their friends. Pretty much like we did!

 

2. Distinctive Concept

The topmost layer of this bespoke retail display comes in a pyramid shape that makes the display concept unique and captivating. Catching sight of it from afar will pique shoppers’ curiosity as it indicates that something special occupies that area.

 

3. High-Quality Material

Engineered from high-quality material, this metal display rack ensures the safety of the products. In contrast to acrylic and wooden displays, it guarantees a long lifespan and will not require maintenance from time to time.

 

4. Clutter-Free Display

Let’s get straight to it, who would like to see a disorganized merchandising retail display? This will certainly make your advertising tool less effective and will just shoo prospective customers away. Looking at Anthon Berg’s retail display, we can see how it reflects good merchandising practice by keeping it clutter-free.

 

5. Triggers Word Of Mouth Marketing

With its stimulating concept, this unique retail display can certainly catch the attention of any shopper. It can also trigger word of mouth, which is indispensable in creating more buzz for the in-store promotion. Consequently, it boosts awareness and helps the brand in reaching a broader range of audiences.

 

More from Anthon Berg:

In 2016, the famous Danish chocolatier has successfully dominated the market with its delightful cocktail promotion. This promotion included a free gift with every three purchases of their cocktail creams.

 

Here’s how the brand has captivated its target audiences with its freebie marketing strategy way back in 2012. We totally love how it has fully shown its generosity to customers by providing an all year round promotion!

 

To Conclude,

There’s no better way of making your brand stand out than developing a unique retail display that can uphold your products well in the retail space. With continuous innovations and meaningful trends in today’s market, there are a lot of ways for brands and businesses to make this happen. Just take this fantastic example from Anthony Berg as an inspiration!

 

How Can Our Team Help You?

Are you a brand or a company that seeks to promote its name through promotional products and displays? Would you love to produce unique store displays ideas to augment your brand presence on the market? If so, then do not hesitate to get in touch with ODM!

While most of our projects involve high-quality marketing gifts and premium corporate gifts, we can also help with unique and engaging in-store and outdoor advertising ideas. In addition, our team also specializes in product sourcing, manufacturing promotional giveaways and superb POS displays for the retail sector.

Together with our design agency, Mindsparkz, we ensure that we are always ahead of the game to guarantee our clients get new and innovative products and display ideas for their marketing campaigns and promotions. We are looking forward to hearing from you!

 

Get More Unique Retail Display Ideas Here:

 

Another way to turn your retail display into unique and engaging is to incorporate a quick-response code into it. Tap the sketch below and find the other unrivalled benefits of utilizing it in your in-store promotions.