A German personal care brand, Nivea has successfully carried out one of its latest in-store promotions in the UK. And even though the promotion has already closed, we still find it interesting to talk about. Totally alluring, we love the whole concept of Nivea’s top-shelf display for the said promotion. It is undoubtedly one of the unique store display ideas we have found in the market. So, let’s have a closer look!
Unique Store Display Ideas
Found at the topmost shelf, it is hard to turn a blind eye to this promotion from Nivea. We can see here Nivea’s Sun products which take the limelight in this retail shelf display. The brand gave its customers the chance to win an Instax Mini11 FUJIFILM camera when purchasing 2 Nivea Sun products. To participate, they just need to text Nivea plus the last 4 digits of each barcode to 88802.
How Did Nivea’s Unique Store Display Idea Foster Customer Excitement?
Vibrant Colors that Pop
Popping with Nivea’s vibrant branding colors, this unique display idea successfully captured its target market. Since it promotes the Sun Care product range of the brand, the color yellow can be prominently seen in the background. Consequently, it makes the whole concept lively and attention-grabbing. And this brings us to our next point.
Gives A Warm and Inviting Vibe
Done right, the custom shelf display gives the shoppers a warm and inviting vibe because of the integrated colors. It can certainly make anyone stop from their usual stroll in the supermarket when they spot this unique store display idea.
We also love how it presented the products like they are placed in a basket on a greenfield. It subtly strengthens the promotion of the Nivea Sun Care range that they can be an essential part of customers’ lives, especially when they are enjoying their time outdoors. Utilizing corrugated cardboard material for this unique store display idea made it possible for the brand.
Unique Store Display Ideas
Informative On Shelf Display
Another thing we can notice from this retail marketing display is the informative on-shelf display placed at the side of the products. Who would not be enticed by the word “Win” waving at them, right? On top of that, it also conveys a clear message to the customers on how they could participate in the promotion. This makes this unique store display idea so effective in fostering excitement and converting passersby into potential customers.
Drives Impulse Purchases
Being on the top shelf, the products found in this location are definitely more appealing. It offers easy access for customers to check on the promotion closer and get the item they need when they are in a rush. We can find this approach from Nivea successful in driving impulse purchases as it also showcases a limited-time promotion. Consequently, it will urge shoppers to take any action while they still have the chance.
Even before, we have known Nivea for producing different unique store display ideas that totally captivate customers. Make sure to check out more remarkable examples below:
Truly a masterpiece, Nivea launched this innovative POS design with 4 mixed marketing materials in Kathmandu, Nepal. Learn how did the brand execute this strategy with great success.
Aptly designed to suit their current campaign, this free-standing display unit is for their Nivea Black and White Deo. Read through this case study to find more marketing lessons from the brand.
To highlight its lip care product range, the personal care brand has engineered this custom POS display. Nivea producers decided to showcase the product’s properties and positive qualities through this display.
Closing Thoughts,
With the versatility of the topmost shelves, you can always come up with unique store display ideas that will elevate your in-store promotion. You can take this awesome example from Nivea in planning your next retail store display. Definitely lively, the store display has been more inviting because of the winning promotion by the brand.
Do You Need Help With Your Retail Store Display?
Harness our team’s creativity and let’s produce great products together! If you are a retailer and would like to boost your in-store marketing, then this is the right time to think about updating your POS product display.
Here, at ODM, our team can help you develop effective designs and source cost-effective materials for your displays. Our design team, Mindsparkz, will walk you through the creative processes from start to finish. So get in touch with us today!
Inspired by Nivea’s Instax Mini promotion? You might love to check out these promotional camera ideas!
Good to pair with cameras, this branded camera belt offers a big surface for high brand visibility and can therefore perfectly be customized to any pattern and logo you like to place on it.
Is it possible to get the same quality result even when you are using your smartphone’s camera? Why not try these awesome phone camera lenses and stay on the trend!
Designed after the iconic cameras of the previous century, these mini retro cameras with their ultra-cool styling come as tiny as they can be.
After more retail display ideas? Then be sure to browse through some of our favorite blogs below:
Related Blogs
How can you increase sales with the power of retail shelf displays? Here’s an insightful blog on how Lysol, Downy, and, Del made it through the top with this marketing stunt.
LED shelf displays are evidently one of the modern store display ideas in today’s retail space. Here are 3 brilliant examples you can take inspiration from!
Simple and informative, shelf banners are meant to help shoppers locate the products they want to purchase. Find more information on how you can outsell your competitors with these POS displays.
Placed at the center of this retail shelf display is the reputable Nutella jar in 3D. Undoubtedly, Nutella never stops “spreading the happy” with their creative store display ideas!
A simple, yet effective display, we found this on-shelf POS by the brand Simply, at a grocery store in the Philippines. The shelf frame features their social media accounts and the benefits of this particular cooking oil. Read through this blog to learn how this point of sale display worked for the brand.
