4 Notable Lessons From Monster X Fnatic’s Gaming Promotion Ideas

Monster and Fnatic‘s current promotion is something that most esports and physical sports fanatics should be taken advantage of. The two big names have created a great collaboration on their ongoing gaming promotion ideas in Singapore. As part of the promotion, they are giving away a total of 50 Fnatic React Esports Performance Headsets!

 

Hailed as one of the first and leading energy drinks, Monster continues to provide the best products to its customers. Meanwhile, Fnatic keeps on making esports performances better for over a decade now.

 

How to Win Fnatic Gaming Gear?

This promotional campaign runs in Singapore supermarkets. It is open to all Singapore citizens. However, customers under 18 years below are required to provide written consent from guardians before joining.

In order for customers to get these high-quality headsets, customers have to purchase 2 cans of Monster Energy in any participating stores in the country. Moreover, they have to scan the QR code provided or visit the promotion official website for further details. The promotion runs from August 1- September 15, 2021, only. Winners will be drawn on October 15, 2021.

 

4 Notable Marketing Lessons to Learn From The Gaming Promotion Idea

This is not our first time to feature a brand’s gaming promotion ideas. In fact, we have already featured some of the big brands’ gaming merchandise before, including  Pepsi x EA Sports online marketing gifts. And now, we are back with another famous brand in the beverage and esports industry to feature. Listed below are the 4 notable marketing lessons we have learned from Monster and Fnatic gaming promotion ideas.

1. Importance of Conducting Promotional Contests

Promotional contests and sweepstakes have been around for a long time, yet they are still effective to use in conducting marketing strategies. And we see from the brands’ gaming promotion idea the importance of incorporating them in marketing.

 

We see that conducting such promotions aid to get a wider range of audiences and deepen the brands’ connection with the increasing number of sheer people who interact with them.  Moreover, it is indeed a great and smart way to gather information about customers as they tend to provide their basic information in order to join the contests.

 

2. Advantages of Collaborating with Big Brands

Making the brand and your marketing strategy stand out in the marketplace is one of the biggest challenges for businesses. As more and more products and the same brands continue to pop in the market, the competition becomes harder. Thus, we see how wise Monsters and Fnatic’s gaming promotion ideas are.

This is not the first time that the brands conduct such promotion. Yet we see that this is one of the most promising among all the promotions they created. Their collaboration is something that should be adopted by other brands that are aiming to build impactful promotional activities.

 

Since both brands are considered big names in their own industries, we believe that both benefit from this marketing strategy. Furthermore, both have a big number of customers, thus combining them builds a big fan base. Therefore, teaming up and collaborating with another brand can help to effectively double the brand exposure and reap higher sales.

 

3. Benefits of Branded Prize Giveaways

Prize giveaways heighten customers’ excitement toward a running promotion. Thus, ensuring that products to be given away are of high quality would help to meet their expectations. Indeed, one of the best lessons we learned from the two brands’ promotion.

 

As online activities become part of most people’s lives, giving away prizes that would be helpful for them is very ideal. Fnatic React Headset is a high-quality product that all customers would love to get. Indeed perfect for gaming, traveling, working, and studying.

 

4. Importance of Using QR codes in Marketing

Creating a QR code in which customers can use to learn more about a specific promotion is something that all businesses must learn to adapt. Seeing how Monster x Fnatic use QR codes in their marketing makes customers buying and joining experience easier.

Using Quick Response (QR) code allows customers to easily sign up for a form or instantly visit a certain website. Moreover, it helps businesses to gather information about customers that can be used in your brand’s next promotional activities.

 

Wrapping This Up…

Monster and Fnatic’s gaming promotion ideas pave the way to gain a larger audience and prospective customers. As physical sports and esports become more prominent nowadays, their collaboration is indeed a very compelling strategy to practice by startup businesses and even by established brands.

 

Contact ODM

Want to create an impactful promotion similar to this? ODM  Group can help you bring your marketing ideas into reality. We can produce the custom promotional giveaways and products you need for your campaigns. Moreover, we can design creative POS display units that will match your brand and marketing.  We can also take charge of curating your brand packaging design and gift with purchase items you need.

Learn more about Monster’s marketing campaigns conducted in the past years.

 

More Blogs

We have come across this promotional campaign in one of the supermarkets in Singapore. See how these sports promotional merchandise helped the brand rev up it sales.

 

This is a marketing activity made by Monster Energy Drink at a convenience store in Hong Kong. The brand has given away gold custom promotional products as its contest special prizes.

 

How these custom fridge stickers further Monster brand awareness. Check out the 6 awesome benefits of using these stickers in a promotion.

 

How does a custom design fridge help to increase sales? Find out here:

 

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