5 Notable Lessons to Learn From Mamont’s Vodka Marketing!

Get inspired with Mamont’s vodka marketing we found in Russia. We can’t get enough from the brand’s in-store promotion. From the products to the promotional display, everything is evidently planned well. Thus, if you are in search of a better way to leverage your marketing, you’re on the right page!

 

Mamont is the finest vodka from Serbia. Inspired by the discovery of the Yukagir mammoth, this drink embodies the spirit of adventure. It signifies the celebration of epic moments in life. Mamont is an inspiration to push harder, travel further, and discover more. #ChooseAdventure

 

What Can You Learn From Mamont’s Vodka Marketing?

We only feature the best and most inspiring marketing strategies and promotional products we see in the market. And Mamont’s marketing stunt is no exception.

We believe that the brand’s promotional activity can help other businesses in the same industry develop their own creative marketing that can help them generate sales and build a reputation in the market. Here’s what you can learn from them!

1. Bottle Designs Matter

Packaging plays a significant role in consumer buying decisions. When it fails to meet its purpose and is not presented well, there’s a high tendency that customers will just ignore the item. And this is a bad sign for your businesses.

Liquor bottle designs matter. More than a receptacle, they also help represent your brand in the highly competitive market. They are an essential factor that contributes to your branding. Thus, you always have to consider what bottle designs to use for your vodka products.

The bespoke design of Mamont’s bottles makes them stand out among the rest. Aside from the shape, its colours — white and gold,  definitely add a different character to the bottle designs. Moreover, the intricate design of the bottle caps creates an elegant appeal, making the products even more attention-grabbing.

 

2. Bottle Neckers Work

Not just ideal for conducting promotional contests, bottle neckers are also used to inform and educate people about a particular product. Therefore, incorporating custom bottle tags is a smart option to consider to make customers more familiar with your brand and products.

 

Mamont’s bottle hang tags is printed with information about their vodka products. It also provides details about the history and culture of the company. Apart from giving information, its bottle tags remind customers of the harmful effect these products could bring to minors.

Fancy adding gift with purchase merchandise to your promotional products? Make sure to check out our bottle necker design ideas here!

 

3. Invest in Creative Display

We’ve always mentioned to our blogs the importance of interactive POS displays in marketing, especially in-store. They make brands easy to spot and stand out in the busy market. Effective displays provide more space for branding and allow brands to inform and, in some way, inspire people.

And that’s what exactly you’ll love about Mamont’s cardboard store display. Compared with other displays, its neat and classy look make it stand out. It still embodies the brand’s signature colours. Since it is made from cardboard, it is easy for the brand to print and design the display.

 

Similarly, the display tells significant details about the products and some inspiring words that catch customers’ attention.

We’re indeed very interested in the brand, its products, and its marketing activities; thus, we did a thorough research about it. Apart from its in-store promotion, its website tells more about why Mamont is a role model when it comes to vodka marketing.

To guide you in choosing the right colour for your displays, here’s a guide for you!

 

4. Create Adventure and Use Media

The brand is popular with its signature #ChooseAdventure. Mamont Vodka with passion for adventure and polar exploration in mind. Therefore, every year, the brand organises expeditions to the most remote and wild parts of the world. Journalists spotlight Mamont’s yearly activities in their publications and photo reports, thus aiding its marketing efforts.

Using connections and social media platforms helps the brand share its extraordinary adventures, reaching a larger audience around the globe.

 

5. Consider Event Sponsorship

Event sponsorship is another great way to gain more loyal clients and expand your brand. And Mamont’s is one of the brands that see its benefits. Some of the big events that the brand sponsored are the Charity Gala Dinner in Swiss Castle, The Explorers Club in NY, and Mamont Club 2017.

You may also adopt this idea to your brand by sponsoring local events and expanding to national and international events later. You may opt to provide branded event merchandise or dink accessories such as branded drinking glasses and custom drink coasters to enhance your brand’s reach.

 

Here are more vodka marketing ideas that might inspire you!

This promotion from U’luvka is a perfect example of a custom gift pack! If you’re looking for tips about designing your own promotional product, check out the blogs below:

 

Belvedere’s bespoke product packaging stole the limelight of the retail market. The packaging comes in a dispenser design, making it extraordinary and functional at the same time.

 

Reyka had found the perfect vodka marketing strategy to stand out on the retail shelves. The brand utilised this branded travel mug as its gift with purchase merchandise to lure more buyers.

 

Beluga Vodka incorporated on-pack promotion to market its Beluga Noble Russian Vodka and the Beluga Gold Line. The brand offered a glass caviar server and hammer brush as its on-pack merchandise.

 

Putting it All Together,

Though digital marketing is on the rise, Mamont proves that you can’t ignore the power of getting your brand visible in the physical market. Truly, its creative bottle designs and displays, high-quality products, and great connections make Mamont’s vodka marketing a real success.

If you’re planning to apply any of these important marketing lessons, we are here to make it possible. We can help you create promotional display ideas and the promotional products you need. Feel free to keep in touch with the ODM team and learn more about all the services we offer.

 

Frequently Asked Questions:

What are some effective ways to market vodka in-store?

One effective way to market vodka in-store is through eye-catching displays and product packaging that showcase the product's unique features and benefits. You can also offer branded merchandise that compliments your product line.

How important is packaging in vodka marketing?

Packaging is extremely important in vodka marketing as it can be a key factor in attracting customers and standing out on store shelves. A well-designed bottle can convey the product's quality and appeal to a specific target audience.

What are some trends in vodka marketing?

Some current trends in vodka marketing include emphasizing the product's local and artisanal origins, and promoting its use in cocktails and mixed drinks. Additionally, incorporating sustainability and eco-friendliness into packaging and marketing efforts is becoming increasingly popular.

 

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