Liquor marketing is an important aspect of the alcohol industry, and one of the most effective ways to promote and sell alcohol is through in-store marketing. In-store liquor marketing refers to the various tactics and strategies brands use to promote their products to customers who are already in the store.
As one of the most renowned dry gin brands in the UK, Bombay Sapphire proves that it can make it to the top despite the growing competition in the market. Scroll down and read on the best examples and tips of the brand’s in-store liquor marketing.
Bombay Sapphire is one of the world’s most popular premium gin brands founded in the village of Laverstoke in the English county of Hampshire. The brand selects only the finest botanicals and vapour infuses them to maintain the natural flavour that sets the brand apart from the other.
Bombay’s Liquor Marketing In-Store
When we visited the store in Dubai, we were amazed by the creativity and attention to detail put into the branding and marketing of Bombay Sapphire.
The light-up liquor display was an incredibly effective way to make the products stand out and catch the eye of potential customers. It was not only visually stunning but also functional, as it made the products more recognizable and captivating.
We believe that this kind of in-store marketing strategy can be incredibly impactful in today’s competitive retail environment, where consumers are bombarded with an overwhelming number of options.
In addition, we love how the brand leverages a bottle glorifier display to highlight its product, as it also creates a sense of luxury and sophistication around the brand. This is particularly important in the spirits industry, where the perceived value of a product can be just as important as its actual quality.
By using a bottle glorifier, Bombay Sapphire is able to draw attention to their product on a physical level, but they are also able to tap into the emotions and desires of its target audience.
The use of lighting and other design elements in the glorifier creates a sense of exclusivity and elegance that appeals to those who are looking for a premium experience.
For our team, a great offer is one of the most effective ways to entice customers to try a new product. And that’s exactly what Bombay Sapphire has done with their Twin Pack Gin offer. Each pack contains two (2) litres of Bombay Sapphire.
By offering not one, but two one-litre bottles of their signature gin in one package, Bombay Sapphire has created an irresistible liquor marketing campaign that is sure to appeal to gin lovers and bargain hunters alike.
This offer is particularly appealing because not only do customers get two bottles of their favourite gin, but they also get a better value for their money.
6 Important Takeaways from Bombay’s Liquor Marketing Strategy
1. Invest in Visual Displays
Visual merchandising is the arrangement of products to maximise sales.
Investing in visual merchandising can improve the buying experience for customers, be a strong marketing tool for your business and increase customer loyalty.
And speaking of displays, Bombay consider an elegant and illuminated display.
Thus, whenever you think of selling your drinks in retail, don’t forget to invest in display designs that attract customers.
2. Let Your Packaging Speak
A well-designed package boosts your shelf presence significantly.
It distinguishes you in your market and creates an identity, which develops into brand loyalty as long as your product quality meets the promise made by the package.
As you can notice, Bombay obviously invested in its bottle designs, embodying sapphire.
Likewise, its twin-pack offer comes in convenient and creative packaging, making it more appealing in-store.
3. Provide Special Offers
Providing customers with special offers and discounts helps to draw them quickly.
Moreover, offering twin packs and value packs is an effective strategy as it makes them feel they are getting the most value out of their money, which is true.
Special offers such as “buy one get one free,” samples of a new product or travel-size versions of a larger product are common in Duty-Free areas.
It’s a win-win situation for both the customer and the retailer, as customers get to try out new products and retailers can promote new items and generate buzz around their brand.
4. Expand in Travel Retail
Aside from local supermarkets, Duty-Free is a perfect place to sell products, including alcoholic beverages.
Because sold products in Dury-Free are “tax-free,” tourists spend their money here rather than in local stores.
Furthermore, as people keep coming back and forth from different places, the chances of your product being sold are really high.
Therefore, aside from displaying your spirit brand in retail, try to widen your scope and find your perfect place.
5. Use Gift With Purchase Strategy
Gift-with-purchase promotions increase sales by incentivizing customers to make a purchase.
When customers receive a gift with their purchase, they feel like they are getting more value for their money, which can encourage them to buy more or buy from your brand instead of a competitor.
With so many liquor brands available, offering a gift can help your brand to be memorable and create a positive association in the minds of customers.
6. Take Advantage of Limited Time Offers
Limited-time offers are an effective way for liquor brands to increase sales by creating a sense of urgency among customers.
Customers are more likely to make a purchase when they believe they are getting a good deal, and limited-time offers provide that sense of value.
By offering discounts, special promotions or exclusive products, liquor brands can attract customers who are looking for a good deal and encourage them to make a purchase before the offer expires.
More from Bombay Sapphire:
Bombay incentivized shoppers with a custom apron and branded jigger for every purchase of special edition Bombay 750 ml gin. Indeed, these free items make customers’ every drinking session perfect and more enjoyable.
An end aisle display that works is custom-made for the brand and its products. As a result, it highlights the product and the promotion of the brand for consumers. Discover how Bombay used this display idea effectively.
Promotional gin glasses look elegant, making them ideal for special occasions. Aside from serving gin, Copa de Balon Glasses are best to use for other kinds of drinks. Learn how Bombay Sapphire get the most out of its custom glasses.
Bombay Sapphire has successfully made this in-store display eye-catching with its use of lighting and imagery. Learn more about this promotional campaign here:
Get inspired by these marketing strategies from other liquor brands:
Whisky Advertising Ideas: Chivas Extraordinary Duty-Free Promo
Advertising whiskey is becoming more and more challenging each year. As competition gets tougher, it requires marketers to become […]
From Shelf to Cart: How a Whisky Bottle Display Can Drive Sales
Glenfiddich, one of the world’s leading single-malt Scotch whiskies, has made a name for itself not only with its […]
4 Factors to Consider in Creating Your Champagne Bottle Design
When it comes to luxury champagne, presentation is key. From the label design to the packaging, every aspect of […]
Whiskey Box Gift Set: A Toast to Friendship With Jack Daniel’s
To keep your business alive forever, you must build a strong connection with your target market. This was proved […]
4 Reasons these Custom POSM Displays Reign in Vietnam Airport
POSM stands for Point of Sale Materials. They are used to grab attention and showcase brands’ products and services. […]
Final Thoughts,
Maybe you’re just getting started, or perhaps you want a brand new start for your business. Either way, what must you do to launch a spirit brand? Set some foundations for your spirits marketing strategy.
Do your research about the business you are venturing into and your target audience, and learn from successful brands in the same industry.
And as a reputable business in the industry, trying to adopt some of Bombay Sapphire’s strategies can help your plan and create marketing that will work for your brand.
The beverage industry is a large and competitive industry. For almost two decades, we’ve partnered with local and international drinks companies to develop exceptional promotional items for their business. Check out these unique brands and the services we provide from them.
Harnessing Our Creativity,
Design and create excellent marketing campaigns for your business with the help of our trusted and creative team! The ODM Group has two decades of experience in the promotional and manufacturing industry. Established in 2003, ODM has helped hundreds of companies all over the globe. Our designers from Mindsparkz work closely with the team to ensure we meet our client’s needs.
From product brainstorming to manufacturing quality promotional product ideas. We produce a wide range of sports promotional merchandise, winter promotional gifts, promotional gift packs, onboarding kit ideas, promotional bar products, first-rate free-standing display units, and LED promotional displays.
Our team is here to guide you through the process. Feel free to send us an email for all your marketing needs.
What to Read Next?
Door Handle Advertising: Custom-Shaped Handles for Beer Marketing
When it comes to drinks marketing, innovation is key. [...]
Sip and Style: Jack Daniel’s Custom-Branded Apparel Collection
Aside from its iconic booze, Jack Daniel's is a [...]
How Pepsi Improves Brand Image w/ its Custom Tumbler with Logo?
Pepsi has a legacy spanning over a century, yet [...]
Raise The Bar: Why Should You Utilise Custom Bottle Presenters?
Looking for new and innovative ways to present your [...]
Drinks Marketing: The Art of Custom Liquor Bottle Display Ideas
In the age where consumer attention is a valuable [...]
