4 Visual Merchandising Techniques To A Compelling Marketing

If you’re looking for fresh ideas to revitalize your retail space marketing, you’re in the right place! Let’s take a look at Perrier’s retail merchandising that captured and compelled people to look more and buy more. Consequently, we’ll list 4 visual merchandising techniques we picked up from the brand.

Perrier, a carbonated mineral water brand, caught our team’s attention in a supermarket we visited in Dubai. Its retail display warmly welcomes everyone like a mini-store of its own.

From the retail shelves customised for the products to the light up POS display and the branded furniture that urges consumers to take a break and sit with the brand, who wouldn’t stop to take a closer look?

4 Visual Merchandising Techniques For A Marketing Campaign That Resonates

Visual merchandising is a marketing strategy that utilises all elements in a retail store like the lights, the shelves and the floor plans for a promotional display that captivates its consumers like Perrier’s. So, here are the visual merchandising techniques we picked up from the brand for you!

1. Use lights

In a busy retail store like the one we visited, it’s easy for consumers to get confused about what to pick and where to find the product or brand they’re looking for.

One visual merchandising technique that’s highly effective and efficient to solve this is the use of lights. They act as guides for consumers about where to look and what to focus on.

Perrier used it to pull people’s attention to the huge replica of their products in a bottle. This is effective because the enlarged bottle contains all the product information in a way that’s easy for people to read and get familiar with.

2. Make full use of your brand colours

Anywhere you look at the retail merchandising display, it is coloured green. The colour the brand is known for.

This not only helps the display stand out in the retail area but also makes sure people would associate the brand, the colour and the display with ease.

3. Communicate with your displays

The huge replica of their products is a great way to inform consumers about the brand and the products even from afar. It also guides them to where they can find your products.

The use of branded furniture like the chairs, and the table with an attached small outdoor umbrella simply welcomes consumers to sit, relax and have a drink. It’s a great way to make them feel at ease even with just the displays as it’ll make deciding to purchase your product easier for them.

4. Maximise your space

As we can see from the image, the other side of the retail display showcases Perrier’s products just as much as the other side with the branded furniture.

The brand did not waste any space to advertise its product and further its branding. Maximising your retail space is one of the visual merchandising techniques that may vary depending on what’s allotted to the brand but would be beneficial if utilised well.

Learn more from Perrier promotions through the years:

The drinks brand is up to trends and knows that tote bags are a necessity for everyone nowadays. Perrier offered its consumers branded tote bags with 3 designs to choose from. Read more here:

When it comes to POS displays, Perrier makes sure their promotional displays will be a head turner in a 360-degree free-standing store display. Find more about it here:

In partnership with Roland Garros Tennis Championship, the brand offered its consumers iPads, branded tennis balls and custom glasses! They just have to win a virtual tennis game to get a chance at winning.

More visual merchandising displays to get you inspired:

Strongbow utilised visual merchandising principles and managed to craft one that is hard to miss, pleasing to look and compelling for impulse purchasing! Know more below:

Tiffany & Co, an American multinational luxury jeweller and silverware corporation, left no room for improvement in this elegant visual display that perfectly carries its luxury brand.

In another captivating point-of-sale display, Soap & Glory used pleasing colours in strategic product grouping and a bubble-like display fitting for a beauty brand.

In conclusion,

Perrier maximised its space and display to showcase its products and leave a lasting positive brand impression on its consumers. If you’re looking for a retail display just as captivating and memorable as this one, we can help!

The ODM Group is a company established in 2003 and became an expert in the customisation of promotional displays and branded merchandise. Additionally, with our creative team, Mindsparkz, we also develop promotional products according to your marketing needs. Don’t hesitate to contact us today!

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