5 Ways to Boost Product Visibility with Promotional Display Stand

Investing in a promotional display stand inside the retail space gives opportunities for brands to showcase their products effectively. However, its efficiency depends on its quality, presentation, and purpose.

And talking about promotional fixtures, we found this bespoke display by Coca-cola. Not to mention its reputation in the industry, the brand certainly stands out in-store with its creative product display.

Coca-cola was born in Atlanta, Georgia on May 8, 1886. Dr. John Stith Pemberton, a local pharmacist, produced the syrup for Coca-Cola. It was then mixed with carbonated water and that’s when Coca-cola drinks took the market by storm.

Why Do We Love Coca-Cola’s Promotional Display Stand?

Aside from its signature beverages, Coca-Cola’s marketing strategies are something that makes the brand more remarkable. From billboards, print advertisements, and radio and TV commercials to in-store displays and competitions, Coca-Cola proves why it is one of the most popular brands in the industry.

Let’s take its promotional display stand as an example of its exceptional in-store marketing. We’ll run down the reasons why we love its display.

1. Bespoke Design

With its design, we can quickly tell that the Coke Zero drink is the main product being advertised in the retail store. It’s surely very evident with how the display is designed. The ZERO wording becomes more prominent as it’s also accentuated with LED lighting.

Likewise, we love how the display stand design represents the brand. The display arguably builds authority inside the store, from the colour to the company logo.

2. Neat Product Display

Aside from its design, the neatness of the product display is very noticeable. Each product, both bottled and canned drinks, is stored and organised properly.

3. Display Location

Located along the store aisle, this bespoke retail display stand is undoubtedly attention-grabbing. It offers the perfect opportunity for the brand to showcase its products.

Indeed, apart from its bespoke design, the proper strategic positioning of this display makes the products visible to customers.

This display is arguably an excellent investment as it effectively helps the brand present its products in the market.

5 Ways to Boost Product Visibility with Promotional Display Stand

1. Enhance your product display’s visual appeal.

Most of the information that customers gather about your brand comes through their sight. If your products look attractive, it can be a driving force to catch their attention.

Therefore, it is also crucial to make your retail store display visually attractive. Play with the colours, depth, and height to create a focal point and emphasize the items to focus on. Likewise, using creative graphics and images can add character to your display.

A great example of this is Vivant’s retail display which caught people’s attention through its visual appeal and the clear messages the brand communicated in its display. Find out more in the blog below:

Display Stand Manufacturer: 4 Tips for An Effective Display Stand

2. Ensure that your display embodies your brand.

Ever ything you release in the market is a reflection of your brand. From the products to the displays — everything represents your business. Thus, it is ver y important to design your display based on your company’s culture and mission.

3. Focus on signage clarity.

Signages are used to guide and inform customers. So, when designing your display signage, ensure it is precise, succinct, and not overwhelming. If you are promoting a particular item, make sure your promotional signage is easy to find and legible. Using proper lighting on signage may also help.

4. Consider the customer’s experience.

Before designing your display, always place yourself in your customer’s shoes. Think about how they will feel about your display. Would it be easy for them to access your products? Would they be easily attracted to its design?

Therefore, doing research about your target audience can help you come up with an effective and functional promotional display stand.

5. Be strategic with your product placement.

You can optimise sales with carefully placed displays. Ensure that your promotional display stand is installed in an area where customers can easily see it. Near the counter and in front of the retail entrance are ideal places to set up your display.

Likewise, considering product arrangement on your display is crucial to encourage buyers to purchase your products. You can place your main products advertise in front while leaving other items at the back of your shelf.

Considering all these tips, we can say that Coca-cola developed an effective promotional display that is not just aesthetically pleasing, but also very functional.

More promotional store displays from Coca-Cola…

It is not also the first time we feature Coca-cola’s creative displays. Here are some of the few units we featured before.

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In Conclusion,

If planned and designed well, your promotional display stand can be your key ingredient to boost product visibility and generate sales. It may seem a simple part of any retail marketing, but the truth is, it is something you need to spend time and invest money in.

Create Your Custom Displays Today!

Here at ODM, you can find extremely durable display units in a range of colours, materials, sizes and styles to help attract sales. Our designers from Mindsparkz can help you turn your ideal designs into tangible displays.

We manufacture creative free-standing display units, interactive POS displays, bespoke shop displays, retail POP displays, and all sorts of promotional display ideas.

If you’re planning to jumpstart your retail marketing this coming new year, feel free to reach out to our team and get a detailed quote. Here at ODM, we can help your turn your ideas into a reality!