4 Ways this Bespoke Shop Display Upholds Grey Goose Branding

Not just the world’s best-tasting vodka, Grey Goose also has the most innovative and creative marketers. This bespoke shop display, which is beautifully designed, sophisticated, and eye-catching proved it. With a cool summer look and nautical colouring, it certainly takes the customer’s mind straight to the beach for a grey goose vodka!

This creative store display is arguably a showstopping one. It certainly takes the brand marketing idea to the next level! We love how each vodka bottle is displayed in bowls of fruit flavours infused for each drink.

Aside from the custom wagon itself, the premium gift box and custom drinking glasses displayed on the cart are equally captivating. Each piece is also branded with the brand logo, making it more authentic and recognisable inside the store.

Furthermore, the wagon display is fun and beach-like – upholding the identity of grey goose as a holiday drink. This complements the leaflets on the side of the display, which show Grey Goose being poured on a table next to the sea.

Discover more of Grey Goose’s previous campaigns…

In this promotion, Grey Goose offers customers custom soda cans as complimentary gifts. The cans are made of stainless steel and embossed with the brand logo.

4 Ways Grey Goose Custom Soda Cans Compel Consumers

We indeed love how the brand used a minimalistic approach in its display. We also like the material and colours as they give the display an elegant and classic appeal.

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Aside from its products, the gift idea and the in-store display used for this promotion make Grey Goose sell its drinks more. The products stand tall beside their respected carriers on satisfyingly jenga-style fitted light display boxes proudly imprinted with Grey Goose promotional branding.

Premium Drinks Promotion: Grey Goose

We found this gift with purchase campaign in Hong Kong airport. We love the branded bag being offered as the gift item because of its simple yet stylish design.

Free Branded Canvas Bag from Grey Goose

Why Do We Love This Bespoke Shop Display?

1. Increases Customer Engagement

All the essential ingredients and tools for concocting their own Grey Goose vodka cocktail are present on the bespoke display. This gives customers both inspiration and an immediate visual feel for what their drinks would be like. Indeed, vodka lovers will find this product very useful, making them check and engage with the product more.

2. Makes Grey Goose Stand Out

People love to see beautiful visuals that’s why marketers heavily invest in billboard ads, elaborate POS display units, and cute promotional products. In essence, a bespoke shop display with unique and appealing visuals can help your brand leave a great impression on customers, just like what this bespoke shop display did for Grey Goose.

Arguably, the unique and creative design of the display helps the brand stand out from the rest of the available drinks inside the store.

3. Upholds Brand Reputation

Well-structured display unit adds a beautiful visual element to your presentation, which can help stimulate sales. And you can customize your display units to reflect your brand image.

And that’s exactly what Grey Goose did to its display. The company ensured its branding would clearly reflect on its cart display. And obviously, they successfully achieved that.

4. Items Complement Each Other

From the cart to the merchandise and products, each item absolutely matches the other. Each uses a fixed colour scheme, making it more appealing. Likewise, the bowl and fruit display surely complements the bottles. In addition, the glasses display perfectly matches the drinks being offered.

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Interested in creating a cart-inspired bespoke display that is exclusive to your brand? Let us take you on our journey of developing an eco-friendly mobile cart design!

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Final Thoughts

Bespoke retail display units can be the answer if you’re looking for the ideal shelving for your store. Custom displays not only let merchants design a piece perfectly suited to their business, but they can also help make their brand more memorable, boost profits, and improve consumers’ in-store convenience.

With that said, we agree that Grey Goose was able to reap all the benefits possible.

Harnessing Our Creativity

We at the ODM Group have almost two decades of experience designing and producing different POS displays for local and international companies. Moreover, we assist various brands in creating high-quality free-standing display units.

In addition to that, we also manufacture quality sports promotional merchandise, seasonal promotional products, branded corporate giveaways, on-pack premiums, promotional freebies, and gift-with-purchase ideas.

Our product designers from Mindsparkz help clients design and create the product design they need for their brands. From Concept through to Production, we provide every service required to bring new ideas to market.

Contact our team today for complete details about our products and services.