5 Tips for Running an Effective Free Gift with Purchase Campaign

Gift with Purchase campaign has emerged as a potent tool for businesses looking to both attract new customers and retain existing ones. This strategic giveaway is more than just a token of appreciation; they are a powerful means of enhancing brand engagement and driving sales.

In this blog, we will feature a successful GWP promo by Franck. We will also unlock the secrets of running an effective GWP and what merchandise to include when planning to implement this campaign. So, let’s start!

Franck is a Croatian coffee, tea and snacks company. Its story began in 1892 when the factory first opened on Vodovonda Street. Before World War II, Franck produced coffee substitutes. However, over the last 50 years, it has enriched production by introducing various innovations.

Franck’s Free Gift with Purchase Campaign

Customers in Sarajevo can get a free branded coffee cup upon purchasing a Franck Gold 200-gram pack. Not just perfect for coffee, the mug is also suitable for many other drinks such as hot chocolate or tea.

Franck’s free item is undoubtedly a surefire way to catch customers’ attention, especially for coffee lovers and loyal customers. Nonetheless, we deem the promotion lacking in terms of its branding. We believe the promotional item will become much more effective if it is printed with the brand’s logo.

Being a marketing agency and a sourcing company for almost a decade, we’ve witnessed how important logos are for marketing. The logo grabs attention, makes a strong first impression, and is the foundation of your brand identity. Having a memorable one also separates you from your competition and fosters brand loyalty.

Consequently, when using marketing tools, your logo should always be present.

If you’re a business looking for custom mugs for your promotion, check out these ideas below…

You and your customers will surely love this branded ceramic mug’s stylish appearance. It comes in a modern matte finish, and the classic built-in cork makes it more pleasing to the eye.

These stainless steel mugs are distinguishable from other marketing materials in the market. They are made from high-quality, food-grade Stainless Steel that can provide durable and built-to-last branded promotional products.

This coffee mug is made from sustainable jujube wood and is carved from a whole piece. It also has a smooth surface that creates a rustic texture.

5 Pro Tips for Running an Effective Free Gift With Purchase Campaign

As mentioned earlier, a GWP campaign is a great way to entice your customers and increase sales. However, how can a brand run this marketing effectively? What are the things that they need to consider and avoid? Listed below are some of the professional tips we have to make your free gift with purchase campaign (if you’re planning to) successful.

1. Take note that GWP isn’t a giveaway.

First of all, you must understand the difference between a gift and a giveaway. The gift in a GWP program aims to add value to your brand. Therefore, the quality of your free item is a reflection of your business.

The gift in this campaign makes customers feel incentivised whilst getting a great deal from your brand.

2. Choose a gift that complements your brand.

When choosing a GWP product idea, ensure that it will make sense for your brand. With that, always remember that the free item should be useful while also complementing your products or services. On occasion, offering not-so-relevant items works, but why risk it?

Let’s take Franck’s free item as an example. The coffee brand offers a free mug, which is clearly very related to their product.

3. Promote your GWP Campaign

Marketing is essential for any promotion. Subsequently, launching a free gift with purchase campaign simply isn’t enough. Your campaign will not be successful if shoppers are not aware of it. As such, you will need to support your promotion with other forms of advertising.

Social media platforms and displays are some effective strategies to consider when advertising your promotion, as they are indeed some of the most cost-effective and beneficial methods that you can try.

4. Make sure the offer is clear.

Have you ever witnessed a fantastic offer in a store? The free item is exciting, and you want to make a purchase. Unfortunately, the details on how to avail of it are unclear.

As a consequence of the limited information provided, would you waste your precious time trying to figure it out? No! You’re more than likely to lose interest in the offer and walk away!

The same goes for your own business. Your offer must be clear if you want to capture the attention of shoppers and encourage purchases. Ensure to provide all the details shoppers would need, such as the terms and conditions. Doing so will help you get more customers, thereby increasing your sales.

5. Consider the timing.

A free gift with purchase campaign can be launched at any time of the year. However, if you are a small business owner, there are certain seasons when launching your GWP program would reap the most benefits.

For instance, a small business should start its GWP program during the busiest seasons, such as the holidays. Well-established companies, on the other hand, can launch their campaigns even during the slower seasons.

Notably, the frequency of your GWP campaigns is also very important. If you constantly repeat the same promotion, your customers will be able to predict your next marketing, which would only have a negative impact on your business. Instead, try to innovate or follow the trends. This will excite your customers, leaving them anticipating your next promotion.

See how other brands run their GWP campaigns…

Putting It All Together

A GWP campaign will surely help your brand achieve its marketing goal when planned and implemented correctly. We hope these aforementioned guides will help you in running your own free gift with purchase campaign.

Should you require any assistance in the designing or manufacturing process of your GWP merchandise, our team is here to assist you! Our designers from Mindsparkz will also be able to aid you through the product brainstorming process!

Apart from GWPs, we also have a wide variety of promotional products ranging from seasonal promotional products, sports marketing ideas,  summer promotional items, promotional cosmetics products, and free-standing display unit ideas.

Contact us today to get a quote! We’ll be happy to serve you.

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