How Nescafé’s Branded Coffee Cups Impressively Raise Brand Awareness

Branded coffee cups are inexpensive and stylish marketing products to reach out to new consumers and to tie bold statements with current consumers. They can be made from different materials such as ceramic, stainless steel, stoneware and glass which guarantees that you can find one that matches your marketing needs. Most of the time, they are utilised as promotional corporate gifts, branded event merchandise, and promotional gifts.

Here’s another fantastic branded on-pack promotion from Nescafe, an iconic coffee brand that is recognised around the world. The on-pack giveaway from the brand comes in the form of a high-quality coffee cup, totally branded with Nescafe’s unmissable logo.

 

Branded coffee cups offer a high-end style to your promotional campaign. These branded styled cups possibly go into customers’ dining rooms or around their house as decoration. A high-quality digital printed cup with a logo also often appears on people’s desks as handy pen pots or filled with paper clips and elastic bands, making them an ideal promotional desktop item too.

Promotional cups bring along fantastic values for branding opportunities. At such a great price, just think of the thousands of impressions you will receive each time someone sees your company branded cups throughout the working day.

Just like this coffee shop in Vietnam, Ông Bầu, the promotional products offer practicality and functionality to energize their customers’ everyday activities with coffee mugs and more!

 

Branded Coffee Mugs – The Benefits

Branded coffee cups consistently lead to better results than other types of advertising. Whilst some businesses opt for smaller promotional products as they feel that the larger ones may be too expensive for giving away. On the other hand, there are several benefits to opting for branded coffee cups:

• Unique – A custom printed cup with a high-end design, logo, or content. It then turns into a unique promotional product that can help you promote your brand, products, or any other message you wish to get to your audience. Customers are more likely to recall branding on promotional products and most of them remember the call to action. Fans of the coffee brand Nescafe, for example, enjoy gathering a diverse cup collection. In addition, there is no doubt that unique and interesting cups draw customers’ attention.
• Make an impression – Products are obtrusive. Everybody loves a warm beverage from time to time, whether it’s coffee, tea, or hot chocolate. Promotional coffee cups offer something of value, which encourages your audience to trust your business.
• Provide incentive – It is brilliant to give gifts before diving into tense negotiations. A thoughtful gesture sets a positive vibe for the rest of the conversation. You can keep a customer interested long enough to achieve your desired goal. Furthermore, you give your business a small presence in your customers’ office space and subtly in their minds.

 

Marketing With Promotional Mugs

Promotional coffee cups work as effectively as business cards. They provide an introduction and a way for prospects longer memories after connecting with your customers. Moreover, promotional branded cups will not sit in dissolve as paper business cards. These gifts normally appear in an open space where all eyes can track on. 

 

Poorly made products can against your growth and make people less likely to form a good opinion of your brand. On the other hand, premium or high-quality products show that you value their time and life balance. You have to make sure the printed patterns are not easily faded.

Here are more branded coffee mugs from the brand that we have featured before:

The brand’s recent promotional giveaway, a free coffee mug with logo created a buzz in an Egypt store. Just like the coffee cup above, this branded mug is particularly made out of glass.

 

We spotted this in-pack promotion in a supermarket in Russia. In this promotion, every purchase of a bottle of coffee comes with a branded glass mug with Nescafé’s logo. It comes with a unique shape that is totally a great addition to anyone’s mug collection!

 

This blog features the on-pack custom coffee mugs with the purchase of Nescafe’s cappuccino original coffee. Coffee lovers were surely enthusiastic to receive a glass mug because it goes well with the coffee brand’s product.

 

For this on-pack promotion, Nescafe offered a double-walled glass mug which is perfect for both hot and cold beverages. The mug is made of lab-quality glass that could withstand heat.

 

Nescafe has put together a coffee on-pack gift set that includes two promotional branded mugs and three Nescafe Gold. We spotted this promotional stunt at a shopping centre in Singapore.

 

In Conclusion,

Overall, a branded coffee cup could be massively effective in terms of raising awareness. Customers can carry their branded cups around or use them to display on their houses. They are effectively advertising your brand down the street, to their workplace, and to everyone they meet while having your product in hand.

Looking for other custom branded merchandise ideas that you can include in your coffee marketing strategy? Make sure to check out this list of branded corporate gifts that can help you out!

 

How Can ODM Help?

We understand that looking for the perfect promotional product that makes your brand stand out and is something your customers will love is not an easy task. So our team here at ODM works hard to make sure you get the best, exceptional branded merchandise that will put your brand at the top of their minds.

Together with our design agency, Mindsparkz, we ensure that we are always ahead of the game to guarantee that you will get new and innovative products for your marketing campaigns and promotions.

Contact us today to get started on developing a product that will go above and beyond your expectations!

 

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