How Ông Bầu Promotional Coffee Shop Products Ace Branding?

What’s a more eye-catching way to welcome consumers than a point of sale display in a popping yellow colour boasting your promotional coffee shop products? We’re featuring Ông Bầu traditional coffee in Vietnam and why they’re a masterclass in branding.

Ông Bầu is a coffee brand established in 2020 with a tagline of living life full of passion, inspiring young and adults alike to follow their passion and cultivate their talent. 

This is very visible with the brand’s promotional coffee shop products featuring famous football players and donating to Vietnam Talent Development Fund for every drink sold.

Ông Bầu Promotional Coffee Shop Products

Canvas Bag

Made from canvas, an eco-friendly material, these promotional coffee shop products come in two designs.

The first, bears the coffee brand’s name and the second one, boasts the decades-old coffee farm in Cada.

Branded Mug

What’s a more preferable way to enjoy coffee than the beloved coffee mug?

Ông Bầu’s branded mugs come in three designs with signs of football players Cong Phuong, Van Toan and Minh Vuong.

Insulated Tumbler

Perfect for working people to keep their drinks within reach, these water bottles are insulated to keep the drink temperature longer.

This comes in two types, the signed tumbler and the bamboo water bottle.

How Ông Bầu Promotional Coffee Shop Products Ace Branding?

1. They’re practical

As we have seen above, the promotional coffee shop products are all practical and functional branded merchandise. The mugs can be used daily and the canvas bags can be used on a lot of occasions like a quick run to the grocery or a meet-up with friends.

The insulated water bottles are perfect for a long day away from home or for people who work in the office. The coffee shop’s promotional products are practical and appealing to a wide range of people.

2. They’re designed after the brand

What made these practical branded merchandises even more effective is they’re designed after the coffee shop’s brand. Consequently, they stood out and immediately triggers people’s minds to recall the brand whenever they see or use it.

It utilised the brand colour yellow, black, white and brown in all of the merchandise as well as the point of sale display. Thus, no one would mistake it for something else. It gives the brand a single and unified identity to its consumers.

3. They’re collectible merchandise

If you want your promotional merchandise to be purchased and taken care of by consumers, you can add value to it through variety. Using a variety of designs means people can own several of the promotional items without being repetitive to look at them.

In addition to that, the promotional coffee shop products are signed by famous football players which adds a collector’s value to each product.

4. They used variety of marketing strategies

The collectability of the promotional coffee shop products does not end Ông Bầu’s marketing campaign. On top of that, one of their promotional products, the bamboo water bottle comes as a gift with purchase of one of their coffee products.

This variety in marketing strategy allows the business to give consumers a choice. At the same time, it gives them a way to strengthen their brand presence to consumers who are only there to buy coffee.

5. They partnered with popular athletes

Partnership with famous people has proven to attract the market that’s been following them. It results in an increase in sales, brand recognition and engagement.

In this instance, the signed promotional coffee shop products are more valuable, especially for the fans of these athletes.

Coffee Shop Product Ideas for You

Coffee Grinder

Coffee grinders are mostly manually used devices to ground coffee beans and make them suitable for brewing.

Since coffee is a famous drink enjoyed by thousands of people, a coffee grinder is a perfect promotional product.

Coffee Packaging

If you’re looking for coffee product packaging that your consumers can reuse, this creative packaging is the one for you.

It is made from natural wood with a very smooth inside and comes with an airtight seal to prevent leaks.

Coffee Bean Cup

Who told you coffee can only be drunk? This cup is made from coffee beans!

Processed with coffee grounds and renewable homopolymer, these cups have a rich dark colour only coffee beans can offer!

More Coffee Merchandise and Promotions from Other Brands:

Starbucks in China delighted its customers through gift card marketing! The coffee house encouraged consumers to purchase, reload the gift cards and use them to redeem branded merchandise. Read more here:

In this promotion, the coffee brand, Nescafe added custom mugs as an on-pack promotion, incentivizing their consumers with every purchase!

Carrefour‘s branded gift pack is simple, promote their coffee with their branded mug inside a product packaging with a window to tease consumers about what they can get!

Made from clear glass, Nescafe created an interesting visual in its branded mug and packaging. It’s as if the coffee beans are falling into the mug! Read more below:

In this promotion, Pacific Coffee offered foldable food bags and resealable silicone straws with pouches as gifts with purchase for their consumers! Check out this sustainable marketing move here:

Maximus Coffee’s cup with a lid doesn’t come in any packaging since it is the packaging itself! Check out this brilliant marketing campaign in the blog below:

Highland Coffee made a redemption promotion in Thailand, giving consumers prizes to redeem ranging from a free drink to a free trip depending on the scratch card combinations the consumers had!

Another coffee shop, Cheese Coffee, based in Vietnam caught our attention with their targeted design of promotional mugs that customers can purchase in the store!

To Sum It All Up,

Ông Bầu is a coffee brand faithful to its vision, utilising all the marketing strategies and campaigns at its disposal. Endearing its market with its sustainable gift with purchase and valuable promotional merchandise collectors would love. 

Work with ODM!

If you’re looking for promotional merchandise and a point-of-sale display as effective and eye-catching as Ông Bầu, ODM can work with you!

We’re a promotional product and branded display development company established in 2003. With decades of experience, our in-house creatives, Mindsparkz, will closely work with your brand from product brainstorming to production! Simply contact us today!

Check out all the services we offer below:

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