Product Packaging Manufacturer: Ensuring Safety In the Retail Space

Product packaging plays a vital role to distinguish your product from others, especially in competitive spaces such as retail stores. It also helps you meet your customers’ needs by making them feel confident about purchasing from your brand. Let’s take a closer look at this example from Schweppes and get some lessons from a product packaging manufacturer.

Bottle Necker Promotion from Schweppes

Schweppes is a beverage brand known for its ginger ale, tonic and club soda products.

The brand has leveraged a custom bottle necker for this in-store promotion idea, where customers can get branded drinking glasses in every purchase of its 3-piece bundle.

It is undeniably well-designed, with the compelling brand message placed on the focal point of the promotional pack.

The deal looks great at first, as we can see that the free item with purchase reflects quality and is well branded.

There’s no wonder that customers would stop to look closer at this on-pack merchandise.

On the other hand, we cannot turn a blind eye to the bottle necker itself which also acts as the retail packaging for the free item.

It is well designed, yes, but we are more concerned with how well it can support the weight of the custom glass gift as well as its overall protection.

In the retail space where accidents are most likely to happen, it is important to create a promotional product packaging that is not just attractive but can also serve its purpose of protecting and securing the product.

Glasses are fragile items and therefore should be placed on secured packaging. Looking at the material of this bottle necker, we believe that it is not the right fit for the item.

Bottle neckers are helpful; that’s one thing for sure. On the other hand, this marketing tool will only work and give you excellent results if done correctly.

Learn more about them and how other brands utilise them properly in their promotions in this blog:

What Can A Product Packaging Manufacturer Advice?

Packaging plays a significant role in the success of your product in the competitive retail environment. It’s a way for you to show off your company’s personality and brand, so why not make the most of it?

What are the top things to consider when deciding on your product packaging? Here are some pieces of advice from a product packaging manufacturer:

1. What Is the Content? 

The best packaging is the one that protects your product.

But what is the product that needs to be protected?

It’s not just about the packaging itself, but also what it is packaged in.

It is crucial to identify first what will be the merchandise to be featured so you can decide properly on the product packaging that you will use.

The more fragile your content is, the sturdier your package material should be.

2. Place of Purchase

Think about the location where your product will be distributed and sold.

How are people buying the product?

Are they buying your promotional pack online or in-store?

What is the kind of product packaging that will match what people expect?

Determining this will not just guarantee packaging that suits well with your promotion but also the attention that it needs to boost sales.

3.  Packaging Material 

The packaging material should be chosen depending on the product and its intended purpose.

But most of all, it should be durable and reliable so that it can present the product well on the market while maintaining a positive brand impression once the customer picks it up from the point of sale.

It helps you meet your customers’ needs by making them feel confident about buying and using your product.

4. Customer Experience

The quality of product packaging plays a key role in creating the best customer experience.

It is the first thing that a potential consumer notices about your product, so it is important to make sure that you have a good one.

Good packaging lets people know that you care about your product.

It tells them that they are buying something of quality and gives them confidence in their purchase.

To Wrap It Up,

Packaging plays a strong role in selling a product and creating a positive impression of the brand. The package should protect the contents from damage and keep its quality for longer. Good packaging can also help with the brand image, which is important for every business.

The best packaging solution for your brand is a combination of an ideal design and high-quality materials. Let our team help you!

One of our core services here in ODM is producing reliable and functional packaging designs.

While most of our projects involve high-quality marketing gifts and premium corporate gifts, we can also help design and manufacture well-designed promotional product packaging for your brand.

Our team also specializes in product sourcing and manufacturing promotional giveaways and superb POS displays for the retail sector.

If you’re looking for more promotional ideas and inspiring case studies, make sure to check out some blogs we have listed below.

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