Branded Glass Jars As Retail Product Packaging: What are the Benefits?

Retail product packaging is one of the most important aspects when it comes to selling your products. Packaging should be unique, eye-catching, and above all, convenient for your customers. One of the latest remarkable examples we found are these branded glass jars from Nescafe.

 

A successful marketing strategy always sticks with clever use of psychology, especially the power of reciprocity. As customers receive a gift or a valuable item from your brand, they tend to remember where they get it. Thus, it will automatically make a more substantial and longer-lasting impression.

 

Branded Glass Jars from NESCAFÉ

Nestlé, the world’s largest food & beverage company, has applied this strategy to Nescafe, one of its well-known brands. The glass jars stand out to draw more attention on shelves, among others.

Typically, as customers stand in front of a retail shelf display, they often notice those that benefit them the most. They often opt for promotional products with value-added packaging because their benefits are more than what meets the eye. Within easy reach in supermarkets, these branded glass jars are more likely to appear in customers’ shopping carts.

 

What are the Benefits of this Packaging Concept?

• Reduces Environmental Impact

Glass is becoming more popular in recent years as consumers become more aware of environmentally friendly packaging, and companies rediscover the benefits of glass. Eco-friendly and sustainable packaging reduces the waste of resources during production, which is much better for the environment.

The manufacturing process also tends to be more efficient, further minimizing resources and reducing your business’s footprints on the environment. Also, eco-friendly packaging reflects that your company cares about our planet as well as your consumers’ health.

 

• Highly Reusable

A branded glass jar can be considered an extremely effective promotional gift for customers because of its reusability. Material as glass is an ideal storage container that can be widely used as penholders, sweet and cookies jars, cooking ingredients, and more. This way, whenever customers use the branded container, your brand will slowly get closer to them.

It not only adds value to customers’ lives daily but also aid business growth such as building strong customer relationships, raising brand awareness, increasing productivity, driving more sales.

 

• Versatility

When companies present good looks and favorable FMCG values on product packaging, consumers will most likely spend more money buying products from them. A glass jar, for example, gives consumers a feeling of price offset because they only pay to get the product inside, but they have two products instead at a time.

Knowing this, Nescafe has added more value to its products through its product packaging. These glass jars can be containers, decorations, flower vases – the possibilities are endless! They can appear almost everywhere in customers’ houses, bringing a practical product in form of packaging.

 

• Glass Reflects High-Quality Branding

Nescafe chooses glass containers not just to add value but also to present its products exquisitely. A glass jar does protect the product inside more properly, it does not interact with or alter the taste, odor, or composition of the products it contains. Glass packaging provides longer conservation of the original qualities.

More than that, the beautiful and elegant glass jar makes your products stand out on the shelves more than other packages do. It gives consumers the impression that the brand invests more in their products, both financial and in marketing aspects.

 

More from Nescafe:

 

Bringing It All Together,

Undoubtedly, this glass jar packaging from Nescafe is a distinctive retail product packaging that has multiple benefits for retailers as it can boost sales and drive effective retail performance. It is also not only eye-catching with its transparent glass material but functional as consumers can reuse the glass jars for other purposes.

 

Why ODM?

Are you finding the best strategy to spread your brand awareness by promotional product packaging? At ODM, we can help you create unique and customized eco-friendly promotional packaging solutions that showcase your brand, boost your sales and draw more customers!

 

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