Merchandise Logo and Branding: How To Make It Memorable?

Everywhere people go, they get exposed to various brands and their promotions. To stay on top of this competition, it’s imperative to remain relevant in your promotional merchandise and be memorable in your logo and branding. Let’s talk about merchandise logo and branding that keeps people coming back for your products and services.

A perfect example of this is this recent promotion by Nescafe that our team saw in one of Vietnam's supermarkets. Nescafe is a coffee brand that provides lots of people the energy to stay awake and face the day around the globe. In this promotion, the brand is giving away branded coffee glasses as an on-pack gift.

And we'll take a look at everything we can learn from this promotion's merchandise logo and branding.

What is Logo and Branding?

To better get acquainted with the concept of logo and branding for promotional items, we will first know what they are.

Branding is the culmination of everything the business stands for and visualises its future along the history it comes from. It includes the brand tone, the marketing approaches it takes and the experience it provides to its market. Overall, it creates a harmonious and singular impression that differentiates it from its competitors in consumers' perspectives.

The logo, on the other hand, is the face of this brand. A visual representation that triggers brand recall and experience association on consumers. Hence, a logo is part of branding that serves at the forefront of the larger branding scheme.

Merchandise Branding: What Makes A Memorable Logo?

As mentioned above, effective branding has a memorable logo at its helm and this logo will be put everywhere. Thus, it must be especially scaleable.

Consequently, brands should take special care when putting their logo on their promotional merchandise. Here are some tips for your branded merchandise with logo.

1. Signify movement

Trends come and go so most brand logos take a classic approach, simply tweaking their logos along the way to stay relevant. And logos that stand the test of time are those that signify movement. This is because people are naturally sociable creatures with a taste for learning more and the curiosity to investigate more. Thus, movement is a vital part of everyone's daily life.

With this in mind, logos such as Nescafe with a line stretching above its name from its first letter to the last, ending with not a straight but an upward curved line, perfectly signify movement. Also reinforcing their tagline, "It starts with Nescafe," as drinking coffee is a morning routine for most people.

2. No waste in space

Both designs of the glasses with logo have a wider upper part and the body becomes slimmer until the bottom of the glass. For this reason, the brand only has a limited amount of space to work with its logo. And none of it is put to waste.

Each letter and design are given enough space to breathe and not look cramped in the consumers' eyes. Nescafe also made use of the accent mark of its last letter, depicting it in a different colour and designed after a smoke that rose from a steaming cup of coffee.

Every space and detail of the logo is given thought and represents something about the brand which collectively forms a solid branding people could connect with.

3. Immediately recognisable

The important thing when creating a logo is to ensure it would be recognisable. In this band's case, people don't even need to read the whole name. They can immediately know the brand at a glance because it resonated with them, and touched vital consumer behaviours.

Putting the brand right before the glass becomes slim and not too high for the eyes to look at is a wise decision. It is balanced and simply allows people to see the brand name even from afar.

You can observe the same pattern of proper brand and logo placement in the promotional drinkware of Sting. The brand colour scheme is recognizable even from afar and its place in the space right before the glass becomes too slim. See more here:

4. Readable font

There are tons of fonts available to use for branding purposes. However, it's important to know that like the colour theory, each font also brings certain emotions so you would want to ensure that these emotions are the ones you want to be associated with your brand.

Handwritten fonts are more authentic whereas all capitals could be strong and imposing. There are also fonts that can be hard to read together, which would ultimately hold your brand back from public recognition.

When it comes to branding your promotional merchandise with your logo, you can employ various ways depending on your material or your allocated budget. Find out the A to Z's of decorating your branded gifts in the blog below:

Get more ideas from other Nescafe promotions people couldn't resist here:

Check out how the brand ensured they will always be welcoming to consumers using simple yet compelling off shelf merchandising display from one of Vietnam stores.

Curiosity is a great factor to get people's attention, and Nescafe product packaging is a masterclass at raising its consumers' curiosity through their window box ideas! See all details here:

Personalized coffee mugs add a luxurious touch to your marketing campaign. These branded cups are used every day in dining rooms or serve as decorations around the house. Read more about Nescafe's take on this here:

In this promotion, people would not be able to resist looking and purchasing due to the design of the packaging and the promotional gift! It literally looks like the coffee beans are falling into the mug!

Coffee is not only enjoyed in the house after waking up, it can also be enjoyed on the go. Thus, Nescafe leverage it and included a branded tumbler in this promotion. Read more:

ODM has worked with some of the known brands in the drinks industry and you can view them all to get inspiration for your own branded merchandise! Tap the image below:

In essence,

Logo and branding work together to ensure your business would be different from your competitors. It gives you an identity that is easy for consumers to recognise on any occasion and thus must be taken care of in creating and putting in any branded merchandise that would advertise your business.

ODM is a promotional product development company that specialises in the customisation of branded merchandise and promotional displays. Our in-house creative, Mindsparkz, will work with your brand for a finished product that fits all your requirements. Contact us today!

Aside from that, we can also assist you in a variety of ways like manufacturing promotional items and branded displays, designing gift with purchase and corporate giveaways as well as providing sustainable marketing options and packaging solutions.

Know more about the many benefits of working with ODM below:

What To Read Next?