Custom Printed Drinkware: How Sting Connects To The Market?

Glasses are the perpetual pair to drinks and beverages. Hence, it’s a popular complimentary gift in the industry. The challenge now is how to take this common merchandise to the next level. Let’s check out Sting and its custom printed drinkware and how it connects with its consumers!

Our team had to stop and check out these colourful boxes in a supermarket in Vietnam. The fully printed packaging is by the energy drink brand, Sting, under the multinational company, PepsiCo.

Sting is offering shoppers a free gift of custom printed drinkware with their every purchase of one box of the energy drink.

BỘ QUÀ TẶNG CAO CẤP 4LY NHẬP KHẨU TỪ INDONESIA

Premium Gift Set, Imported from Indonesia

How Does Sting’s Custom Printed Drinkware Connect To Consumers?

1. Through promotion

In this promotion, the energy drink brand offered consumers 4 branded glasses as a gift with purchase of a whole box of Sting.

Consumers instantly connect with these free gift promotions since they are getting more than what they pay for. It adds value to their purchase which makes the brand more relevant than its competitors.

Additionally, due to the timing of this promo which is near the Tet Holidays, most shoppers are already looking to buy in bulk. Hence, the promo is extra appealing to them.

2. Through product packaging

The tricky thing about glasses is they’re fragile and must be handled with extra care. The brand knows this, however, and has made extra efforts to lessen this load to consumers and the staff.

Since the branded items are imported from Indonesia, Sting ensured the safety of the promotional gifts with product packaging that has extra lid cutouts preventing the glasses from colliding and damaging each other.

3. Through the branded merchandise

As we can see from the image, the glasses are branded with the energy drink’s name and logo as well as its colour combination of black, red and white.

Since glasses are practical and useful merchandise, they will be used daily. Consequently, exposing the brand from the glasses to people on a daily basis.

This helps the brand establish familiarity with its consumers as well as brand loyalty.

4. Through functionality and quality

While people are feeling beings and would normally go for what’s pleasant to see and feel, they’re also logical. Hence, a branded merchandise that looks good and is practical for their everyday life, hits all the right standards and deeply establishes its roots in their minds.

Sting’s custom printed drinkware achieved all of these from its functionality to its design and the eye-catching product packaging it comes with. Additionally, we can also see the quality of the glasses as it is thick and sturdy to hold.

Interested in designing and producing your own custom printed glassware? Here are some manufacturing issues you need to know:

A Closer Look to Sting’s Custom Printed Drinkware

Unconvinced about custom printed drinkware’s effectiveness as GWP merchandise? Check out how popular it is in the drinks industry!

In this promotion, Theland and Devondale, two brands popular for their quality milk products are offering their shoppers on-pack branded drinkware! See more here:

Tea time can now be enjoyed with an iconic Fenjan tea glass through Ahmad’s GWP promotion! The glass comes as an on-pack, bound to the tea packaging by a branded sticker.

In another thoughtful product packaging, consumers don’t have to worry about the branded glasses since they’re secured inside with the Nescafe product. Check out this drinks gift with purchase!

What is the best way to enjoy a football match than a beer in a glass? Heineken knows this and in their partnership with the sports league, released custom printed drinkware as a gift with purchase! Read more here:

Just in time for spring, Bailey’s double-walled custom printed drinkware is up for the season! It’s decorated with the brand’s name, flowers and fruits! Check out all details here:

If you want to have more ideas for your own gift with purchase, the ODM Group already worked with some of the known brands in the industry. You can check out all our works simply by tapping the image below:

In conclusion,

The energy drink knows its target market including the important celebrations for them. This way, they aligned their custom printed drinkware right before the celebration and provided their market with functional merchandise handled with thought and care. It is clearly visible from the promotional items‘ packaging and embellished designs that consumers couldn’t help but purchase.

If you’re looking for a promotional item just as effective as this custom printed drinkware and just as thoughtful as its product packaging, ODM can work with you! We’re a promotional product company that specialises in the customisation of promotional displays and branded merchandise according to your branding as well as marketing needs.

We also have a creative team, Mindsparkz, who will closely work with you. Some of the services we can assist you with are designing point of sale displays and promotional merchandise for gift with purchase promotions or corporate giveaways and manufacturing branded displays and SWAG bag merchandise. We can also provide you with sustainable marketing solutions!

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