Free Gift Marketing Campaign: 6 Expert Tips in Running an Effective One

What About Natura’s Free Gift Marketing?

The brand excites shoppers with its free item with purchase idea, wherein they’ll be able to get a branded bowl in every pack of Natura Muesli cereal. The complimentary gift comes in light brown colour and is branded with the brand’s logo.

Customers, especially mothers, will definitely love this item as it will be helpful in their kitchens. Likewise, this branded kitchen giveaway idea helps promote good nutrition and a healthy way of eating.

6 Tips in Running a Free Gift Marketing Campaign

Free gift marketing applies to almost all businesses. But brands that offer their products in the retail spaces are the ones that reap all the benefits. In addition, this strategy is crucial to those who are only starting their business or promoting their product in-store.

So, we listed below the top 6 tips on running an effective free gift marketing campaign. Being in the marketing and sourcing industry, we’ve witnessed how the market has evolved and seen what marketing works and does not.

Tip #1  —  Decide the best timing for your campaign.

The timing will always depend on your objective. Do you want to create awareness about your new product during the busier season? Or would you like to increase your sales in quieter months?

Timing is easy when you consider launching free gift marketing around the holiday season.

As people take this time to shop for Christmas gifts, this would be an opportunity for you to introduce your new product along with your free gift.

Tip #2 — Choose relevant gift ideas. 

After you decide when to launch your campaign, you can now proceed to choose your gift ideas. Make your list of gifts that are relevant to the season you’re launching the promotion and compliment your product.

For instance, if you want to introduce your new cheese brand, how about offering a cheese board or a cheese knife as your free gift idea?

When choosing your gift, always put your customers in mind. Would they love it? Can they use it? Be practical!

Tip #3— Secure stocks.

After deciding on your gift idea, ensure you have enough stocks while running the campaign.

Find a merchandise supplier that can provide your stocks on time.

When the supplier fails to meet your needs, it will force you to cut your promotion earlier than planned and may also lead to disappointed customers.

Tip #4— Draft your campaign rules.

How do you want your customers to avail of your free gift?

Would you want to offer it separately at the counter or do you want to sell it directly along with your product?

How much do you want to sell it? Always aim for a price that will still attract customers.

Tip #5— Create urgency. 

Offering limited edition free gift marketing creates urgency among customers.

Thus, you may set a limited time on when your target audience will avail of the offer.

In that way, they will be eager to purchase your product.

Also, aside from your displays and details provided in-store, you may also use your business social media account for promotion.

Tip #6— Review your campaign performance.

Monitoring how a particular campaign performs is a very important rule in marketing.

Did you hit your target sales? Does it sell more than your competing brands?

Make sure to check your analytics for reference. Furthermore, you can use the data you gather for your free gift marketing in the future.

Check out these gift ideas you may include in your upcoming free gift marketing campaign:

This custom measuring scoop is a perfect on-pack gift idea for coffee brands. Not just a coffee pouch sealant and spoon, this custom measuring scoop is also ideal to use for sugar, baking powder, baking soda, spices and other condiments.

These custom design stoppers are perfect for businesses in the drinks and sports industry. See how this small yet eye-catching customized wine stopper can create a great impact on your brand.

The food and beverage industry is one of the fastest-growing industries in the world. How about adding this branded kitchen scale as your free gift idea to invite shoppers?

Get inspired with these free gift campaigns we featured before!

Wrapping This Up,

Now that you already know how you can plan and run effective free gift marketing, it’s time to break a leg for your business. Always keep these six tips in mind, and you’ll surely get the desired result.

In case you will need a supplier for your free gift ideas (which for sure you will), feel free to contact our team. The ODM group is a pioneer in the industry and has already worked with brands locally and abroad.

Our promotional products range from sports promotional merchandise, seasonal promotional merchandise, drinks promotional items, and F&B marketing products. Moreover, our services include sketch design, product deck creation, prototyping, logistics and shipping, and POS display designs. You may also visit our website to see the complete list of our products and services.

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