Branded Cereal Bowls: Kellogg’s MARVELlous GWP Promotion

Kellogg’s brings new excitement to its customers in the Philippines with its latest GWP promotion. The brand gives free branded cereal bowls for every purchase of 300 grams Kellogg’s Frosties, Kellogg’s Choco Magic, and Kellogg’s Froot Loops. These exciting cereal bowls delight its customers inside the store, encouraging them to avail themselves of one of the promotional packs.

 

Since 1894, Kellogg’s has become part of every American’s table and eventually people around the globe. From feeding the US Army to going to the moon, Kellogg’s cereal makes every breakfast great!

 

What Makes the Promotion Marvellous?

From the packaging to the free GWP items, Kellogg’s indeed never failed to surprise its customers.  It is not our first time to feature the brand’s fantastic promotional items, but we believe this one creates the greatest buzz of all their marketing campaigns. Here are the reasons why this promotional merchandise is marvellous:

1. Marvellous Free Bowl Design

Who wouldn’t recognise these popular Avengers characters? Young and adults are definitely fans of this famous movie by Marvel Entertainment. Everyone, especially kids, indeed love these superheroes.

And that is what makes this branded cereal bowls a hit among customers. Each bowl is customised with superheroes like Iron Man, Captain America, and Thor.

 

Furthermore, these custom cereal bowls can help to increase kids’ appetite. Serving their meal in these adorable bowls will excite them every day. Thus, having these promotional bowls would help to encourage them to practice healthy eating habits.

 

2. Amazing Add-Ons

Kids wouldn’t just love the free marvel cereal bowls, but they would also enjoy the free puzzle included in every Kellogg’s packaging. Different Avengers characters need to be cut out and assembled to build the superhero paper miniature. There’s an instruction in the pack that makes it easier for kids. This GWP promotion not just promotes healthy eating habit but also help to sharpen kids’ mind through the puzzle.

 

 

3. Affordable Merchandise

Shoppers can save and gain more with this tremendous on-pack cereal promotion. Each pack of Kellogg’s is absolutely very affordable. Getting the product for a low price and adding gift merchandise would encourage impulse buying among customers. Who wouldn’t want to get a free item from a very affordable product? Indeed everyone loves to!

 

4. Creative Product Packaging

Kellogg’s custom product packaging caught our attention before realising that it comes with free merchandise. Each pack is also designed with the Avengers characters. Aside from the design, each colour used for each packaging is indeed inviting.

 

Moreover, there’s a simple recipe added to the packaging for customers to enjoy. They provided an easy way to create a dish from a product that adds value and increases interest by giving it practical use.

 

5. Great Collectibles

Every Marvel fan would surely get this opportunity to collect all the branded cereal bowls included in each Kellogg’s pack. Since this promotion won’t last long inside the store, it would urge shoppers to buy the items before the supply lasts. Each free bowls is a perfect collectable as it comes with different Avengers characters.

 

Take a look at these amazing GWP Merchandise by Kellogg’s we have featured before:

This on-pack promotion became a hit in Singapore. If shoppers buy two boxes of cereal, shoppers can get a Line Friends licensed branded custom cereal bowl. The container came with an adorable character that made it popular among shoppers.

 

We saw Kellogg’s branded ceramic bowls at Debenham’s, a department store in the UK. Each bowl came in different designs and colours, visually appealing and enticing.

 

Wrapping This Up,

The competition in the retail market increases day by day. Thus, it gives brands another reason to be unique and creative in promoting their products. Though there is a lot of promotional merchandise to choose from to leverage their marketing, it is still daunting to decide which one will work best for them. Being said that, we commend Kellogg’s brand for always coming up with relevant and practical promotional items.

 

How Can ODM Help?

Do you want to run a series of GWP Marketing for your brand? Are you looking for a team to help you with your marketing needs? If yes, the ODM Group is here for you!

ODM Group is a sourcing company established in 2003. With years of experience, we have already mastered our craft. We specialise in producing custom promotional giveaways, gift with purchase items, and POS display units that businesses use in their promotion. Moreover, we curate brand packaging designs and all the marketing tools they need.

If you need any of these services, feel free to contact our team. Let’s help you turn your ideas to life!

Get inspired by these GWP ideas used by big brands in the market.

 

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