GWP Promotion: How Marigold Malt-iply Sales with Custom Cereal Bowls

Marigold is currently running a month-long GWP promotion in Singapore supermarkets. Free custom cereal bowls would be given away for every minimum spend of $6 USD on Marigold UHT Milk. The promotion runs from August 1-31, 2021 only in all participating stores until supply lasts.

 

Malaysia Dairy Industries (MDI) is the brand behind Marigold products. Being in the industry for decades, MDI is the leading dairy and beverage company with a wide range of products including Marigold Milk and Vitagen. Having said that, Marigold milk is recognized as Singapore’s number one UHT (Ultra-Heat Treatment) Milk.

 

How Marigold Malt-iply Sales with Custom Cereal Bowls?

1. Adorable Cereal Bowl Designs

One look at these 5 lovable custom cereal bowls will make anyone want to collect them all! The adorable animal designs of these bowls can instantly capture customers’ attention, including us. The bowls customized designs not just pique the interest of young customers, but capture even those people who are kids at heart.

 

Come in kiddie designs, these cereal bowls are great collectible gifts. There’s no doubt that these are well-thought-out GWP items, that just seem so compatible with the brand image of Marigold UHT Milk. The bowl designs indeed compliment the milk product packaging.

 

2. Promote Healthy Eating

These custom cereal bowls can be every mom’s best friend. Kids who are picky eaters definitely bother every mother. And seeing parents having a hard time feeding their kids in the morning is a common scenario in every home.

 

These custom printed bowls can help to increase kids’ appetite. Serving their meal in these adorable bowls will excite them every day. Thus, having these promotional bowls would help to encourage them to practice healthy eating habits.

 

3. Use of Engaging POS Display

Marigold uses an undeniably engaging POS display to promote this GWP campaign. We definitely love this real bowl attached to the hanging display unit. Moreover, the word FREE written on the board makes the promotion to become more exciting!

4. Well-Maintained Retail Shelf

Retail shelving is very important to brands that are promoting products in retail stores. A well-maintained shelf can enhance customers’ impressions of the brand. Moreover, it creates an inviting appeal for customers. Thus, an organized retail shelf can make shoppers get engaged with the products on display and ultimately increase the s

 

 

Having said that, it is very obvious that Marigold makes an excellent job in this area. The brand always makes sure that the shelf is always full of stocks. In addition, products are well categorized making it easy for customers to find the specific product they are looking for.

 

Here are some of Marigold’s successful marketing we have featured before: 

We came across this GWP promotion in Singapore last year. Marigold also offered freebie items for its UHT milk product. The brand provided a free lunch box for every $6 purchase of Marygold UHT Milk. This promotion ran from August 1-31, 2020.

 

It was also last year when Marigold surprised its customers with We Bare Bears Glass Mugs. Shoppers got the chance to collect these 3 freebie mugs upon purchasing a 1kg pack or 3 Clusters of Marigold Non-Fat Yoghurt. Truly, the brand never fails to amaze its customers.

 

Key Takeaways

We are definitely aware of how hard it is for brands to excel in retail’s tough competition. Thus, offering innovative promotional products is very crucial in the marketing process. Choosing the ideal items that would suit the promotion is a daunting task for all businesses. Yes, there is a long list of products to choose from, but the question is, how to make them unique and extraordinary. For us, Marigold makes this GWP promotion a remarkable one because of the custom cereal bowls its offers.

 

Contact ODM

Do you want to run a series of GWP Marketing for your brand? Are you looking for a global procurement company to help you with your marketing needs? If yes, we can help you out!

ODM Group is a sourcing company established in 2003. With years of experience, we have already mastered our craft. We are a pioneer in producing custom promotional giveaways, gift with purchase items, and POS display units that businesses use in their promotion. Moreover, we curate brand packaging designs and all the marketing tools they need.

We pride ourselves as one of the biggest manufacturers for local and international business. Should you need to learn more about the services we offer, feel free to connect with us!

Get inspired by these GWP ideas used by these big brands in the market.

 

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Our promotional products experts have created a professional, product development system. This process is called “Product Deck Creation” and involves 7 stages. Interested to learn more? Simply tap the image below!