It sounds cliche, but surely, some of the best things in life are FREE! Definitely, a concrete reason why running a GWP campaign always works. Who doesn’t want to receive something for free? We know even marketers and managers want to take advantage of such a rare opportunity.
And talking about free gifts with purchase, let’s talk about Kellogg’s free bags offered to its customers in one of the stores we’ve visited. This isn’t the first time we’ve featured the brand’s promotional activities, but this one is undoubtedly one of the most practical.
Kellogg’s GWP Campaign
Kellogg’s primary customers are kids and mothers, as cereals are staples in every kitchen. They are easy to prepare, and kids love them as their breakfast. But with its recent promotional campaign, Kellogg’s is now attracting male and athlete consumers.
The brand is giving away free sports for every purchase of any Kellogg’s participating products. Customers may collect two of their bag designs. The first design is red and printed with “FEEL GOOD”. The second one is grey and is designed with small triangles. The bag comes with a handle, making it comfortable to carry around.
5 Secrets to Kellogg’s GWP Campaign Success
As mentioned earlier, we’ve already featured some of Kellogg’s gift with purchase ideas before. As all were remarkable, let’s dig in and understand how the brand’s latest GWP campaign works.
1. It provides a practical gift idea.
Most of the gift merchandise that the brand offered before included cereal bowls, tumblers, and various kid merchandise.
However, this time, they offer something unique to their shoppers.
The free sports bags are indeed practical as anyone can use them at home or while doing outdoor activities.
2. The campaign targets a diverse audience.
Not just kids and housewives, Kellogg’s newest GWP campaign also targets men and sports enthusiasts.
Its free sports bags appeal to shoppers as they can use them while running, biking or hiking.
Likewise, men can use the bag to store and organize their things.
3. It gives value to customers’ money.
Offering free merchandise useful to shoppers makes them feel like they are getting more value from their purchases.
Moreover, getting something for free by purchasing a single item makes them feel rewarded.
That’s the secret to why most gift with purchase campaign works.
4. It encourages repeat purchases.
Providing this free item with purchase encourages shoppers to do repeat business with the brand.
Since people are used to seeing Kellogg’s unique marketing ideas, they get excited whenever the brand releases a new one.
And this newest GWP campaign is not an exception.
5. Kellogg’s has already established a customer base.
Indeed, one of the clear reasons why this campaign works is that Kellogg’s already has an established customer base.
For more than a century in the industry, there’s no doubt the brand is considered a pioneer in the business. Thus, whatever they release in the market, all their loyal customers will go for it.
See more of Kellogg’s GWP campaigns in the past years…
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GWP Ideas You Might Consider
This custom bottle koozie is undoubtedly attention-grabbing because of its unique design. Unlike regular bottle/can coolers with a plain design, this particular product is a winter jacket-inspired one.
These stainless steel mugs are distinguishable from other marketing materials in the market. They are made from high-quality, food-grade Stainless Steel that can provide durable, built-to-last branded promotional products.
These Tyvek tote bags are the perfect gift for your customers, especially mothers and those who love bringing their meals to the office, as it helps preserve food for a long time.
Putting It All Together
If you haven’t tried gift with purchase to your marketing before, we tell you now is the time to consider it. This marketing strategy is a great way to boost your brand visibility, perceived value, and, most importantly, sales.
Indeed, the sports industry is one of the growing and established industries worldwide. We’ve been partnering with different sports brands since 2003. Check out these amazing brands and our services offered to them!
Harness Our Creativity!
Feel free to reach out with your queries about what promotional items suit your business. We have a long list of gift with purchase products and on-pack premiums for every business. Likewise, our product designers from Mindsparkz are here to assist with all your design needs.
From product brainstorming and designing to production, rest assured that the ODM Group is for you!
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