4 Tips To Leverage Your Scratch-Off Promotions To The Fullest

Gatorade is an established brand in the drinks industry, providing energy to every consumer that needs it. In this blog, we’ll check out how they spiced up their marketing strategy through scratch-off promotions in one of the stores our team visited.

Gatorade is an energy drink designed to replace the nutrients people lose when they sweat, and a division of the company, PepsiCo. The brand presents advances in sports performance that are aimed at meeting the needs of athletes at all competitive levels and in wide a variety of sports.

The promotion ran from October 25 to November 25. Gatorade urged consumers to buy two bottles of their products: Gatorade Blue Bolt and Fierce Berry to receive a scratch card at the counter. Afterwards, consumers can instantly win a branded tumbler.

Here’s another promotion from another energy drink that entices customers to purchase two of their products to get a promotional product for free. Read more details in the blog below:

4 Tips To Leverage Your Scratch-Off Promotions To The Fullest

Here are 4 tips we gathered from this promotion that you can apply to enhance your own scratch-off promotions!

1. Custom Branded Stickers

Firstly, Gatorade fittingly used custom stickers as an advertising agent which are incredibly cost-efficient. They’re cheaper than point of sale displays and are manufactured in batches so you can advertise on multiple spots and places without incurring a huge cost for production.

Additionally, they’re highly customisable in shapes, sizes and design. It’s easy to advertise your special promo or even your giveaway mechanics.

2. Sticker Placement

After having your designated way of advertising, you must then ensure your target market will see them. Gatorade utilises their consumer behaviour and thus uses fridge stickers, where their market will most likely go. Their in-store promotion is intensified by a cardboard point-of-sale display, doubling the urge to buy more bottles out of impulse.

They expanded this by putting stickers on gas pumps. This way, people who are initially there to simply fill their car tank, would be prompted to drop in the store and grab a few bottles of the brand.

3. Instant Prize

The general appeal of scratch-off promotions is the suspense and the satisfaction people feel as they scratch the card little by little. There’s also a sense of wanting to try once more because you might uncover a different result.

Gatorade managed to up the stakes through an instant prize. There’s less effort for consumers to send their details or go to a redemption centre and get their prize. They will be instantly rewarded the moment their scratch off the promo card, and consumers love that.

4. Branded Merchandise

It’s important to always ensure your promotional goods will be branded with your company or logo. It establishes your brand in your consumers’ heads the more they see and use the branded merchandise.

The use of branded water bottles as a promotional prize enabled Gatorade to ensure their consumers can count on them to provide products they can use every day.

PepsiCo Scratch-Off Promotions

The company must have acquired conclusive data on how effective scratch-off promotions are since we also found a Pepsi scratch-off promotion.

They used fridge stickers as well to ensure their target market will be informed of the promo and will be enticed to join.

In this promotion, however, consumers can buy two of any Pepsi range which includes 7Up, Mountain Dew and Pepsi Max.

They can win a variety or prizes from bucket hats, wristwatches and branded coolers.

Gatorade promotions through the years to get ideas from:

Basketball Merchandise Ideas: 4 Ways Gatorade Slamdunk This Promotion!

5 Ingenious Gatorade Gift Redemption Ideas You Should Not Miss!

Why We Love Gatorade’s Promotional Football as In Pack Gift

Get more inspiration for your own scratch off promotions here:

In this promotion, in exchange for buying Jameson Whiskey, consumers will have the chance to win a drinks promo gift or a free Jameson drink in selected pubs in Japan.

This Highland Coffee’s promotion, consumers can order particular coffee products and receive a scratch card. These scratch cards can be exchanged for prizes after various card combinations are achieved.

FedEx utilised scratch-off promotion alongside an online lottery to drive more consumer participation. Check out the details here:

ODM has already worked with some of the well-known brands in the drinks industry. You can check them out and get more marketing ideas by tapping the image below:

In conclusion,

Gatorade employed scratch-off promotions in-store and through outdoor street furniture, widening its audience and increasing brand awareness. They also utilised cost-effective promotional displays such as custom stickers and point-of-sale displays. A testament to the effectiveness of this promotion is the company’s launching of the same marketing campaign in their other brands.

If you’re interested to have your own scratch-off promotions, ODM can help! We design and manufacture branded merchandise, custom hologram scratch-off stickers, point-of-sale displays and fridge stickers!

We are a promotional product development company established in 2003, specialising in the customisation of promotional products and branded displays. Our creative team, Mindsparkz, will work with you from the product brainstorming process to production. Contact us today!

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