Why Should You Invest in Promotional Fridge Stickers for Marketing?

Everybody has seen promotional fridge stickers in their local retail stores. Why are they frequently used? How can they be utilised? And what promotions can be suitable for them? All of these are common marketing questions that relate to consumer behaviour. In this blog, we’ll take a look at V Energy’s branded giveaway in fridge stickers and why you should invest in one too.

Promotional Fridge Stickers: Grabe A Free V Keyring

The beloved energy drink in New Zealand, V Energy, delighted its consumers for the holidays through a “Grab A Free V Keyring” promo. People only have to buy two of any of the three participating bottle ranges: the 330ml can, and the 350ml or 500 bottle range. Customers can instantly receive the limited edition V Keyring upon purchase!

This promotion worked because the brand used promotional fridge stickers and they’re placed where the brand’s target market frequently goes: the fridge door. It’s also placed within eye level which makes sit easier to read and understand for consumers.

Why Should You Invest in Promotional Fridge Stickers for Marketing?

1. Highly customisable

As we can see from the brand’s promotional fridge sticker, it is customised according to their brand colours and the necessary designs for the promotions.

However, stickers’ customizability doesn’t end there since they can also be cut to any shape your brand will find suitable for the promo.

Stickers are like a blank canvas that will be useful for your brand depending on the creative choices you make.

2. Cost-effective

Compared to other forms of marketing campaigns, custom sticker costs less. Especially if they’re made in bulk.

It can depend on the type of sticker you want to use, how big the promotional fridge sticker will be or how many you want to be produced. At its core, however, it costs less than other point-of-sale displays.

3. Easy to install

One of the important advantages of custom fridge stickers is they’re easy to install. It can be placed in the fridge and it’ll do its job of informing your target market.

It doesn’t need any tools so it’s not hard to distribute around big and small retail markets.

4. Suitable for any promo length

Promotional fridge stickers are durable. They’re water-resistant and usually have an overlay film that protects the sticker itself.

For this reason, they’re ideal for any promotional length. It can be used for short promotions with a definite deadline or with longer promotions since they will more likely remain intact in the fridge for the consumers to see.

The printed image will remain vivid and vibrant as well.

More V Energy Promotions We Covered:

In this promotion, V Energy gave away 10 branded windscreen shades in every participating store through a scratch-off promotion. Know more in the blog below:

Looking to advertise yourself without any promotions or branded merchandise giveaways? You can check out V Energy’s branded straw dispenser that highlights the brand to every customer!

Check out more brands that invested in promotional fridge stickers:

Gatorade’s branded water bottle giveaway can be avail by buying two of its participating products. And consumers can see these promo details not just in the fridge but also in the gas pump! See how Gatorade made use of their promotional stickers here:

Watsons Water promo only needs consumers to add $10 HKD after purchasing two of their products in order to get a limited edition cup!

In their promotional fridge stickers, Red Bull and Vita are picking lucky consumers to win promotional merchandise, high-end gadgets and a round trip to Toronto and Canada!

Apart from fridge stickers, a custom fridge handle is a great marketing tool for brands as well. Find out more about them in the blogs below:

For more merchandise ideas and promotional display designs, you can check our work with some of the known brands in the drinks industry. Just click the image below:

Accordingly,

V Energy’s branded giveaway is properly marketed to its target audience through the promotional fridge stickers. It’s cost-effective yet communicates the needed information and mechanics of the giveaway to influence consumers’ purchasing decisions.

Make Extraordinary Marketing Campaigns With Us!

The ODM Group is a promotional product development company since 2003. Our decades in the industry made us experts in the field of customising promotional displays like branded FSDU and custom merchandise for corporate giveaways and gift-with-purchase promotions.

We have a creative team, Mindsparkz, who will work with your business from product brainstorming to manufacturing and production in order to make that marketing vision a reality. Contact us today!

For more benefits of working with us, check out our list below:

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