Custom fridge stickers are a cost-efficient way to advertise your promotions, new products, and special offers. This type of POS display is usually used for beverage and frozen goods. As they are attached directly on the fridge doors, they convey consistent message right at the point of purchase. Take a look at our example from Asahi and Monster Energy.

Custom Fridge Stickers

Custom Fridge Stickers

 

Monster Energy offers exciting contest gifts including a motorbike, helmets, and sweaters. The mechanics are simple. Buy any 2 cans of Monster Energy Drink (green / ultra / mango) to win these cool prizes.

  • 3rd Prize : 20 winners of Monster Hoodies (face value HK$ 600)
  • 2nd Prize : 5 winners of Monster Bell Helmet (face value HK$ 2,500)
  • 1st prize : 1 winner of Kawasaki Ninja 400 (face value HK$ 62,800)
Custom Fridge Stickers

Custom Fridge Stickers

Asahi, on the other hand, is offering a wireless charger as a purchase with purchase item. How can customers avail of their wireless charger? Buy any 3 Asahi Super Dry products and add HK$15 to obtain the branded wireless charger.

Custom Fridge Stickers

Custom Fridge Stickers

Why Custom Fridge Stickers?

  • Brand Conversion : By using custom fridge stickers, shoppers are able to learn of their current promotions straight away. So when they open the fridge to get their favorite drinks, they might choose either Asahi or Monster Energy instead of their usual drinks, thereby increasing brand conversion.
  • Send Consistent Message : Utilizing the fridge door as point of sale is definitely a good marketing strategy. The location makes it easier for customers to see ongoing promotions. Furthermore, it is perfect for showing prizes to be won that are too large to be displayed inside the store.
  • Brand Activation : Using custom fridge stickers to promote your campaign compels customers to act now while the offers last. Furthermore, they incorporalted Qr codes into their stickers so that customers can access the website right away.
Custom Fridge Stickers

Custom Fridge Stickers

  • Cost-Efficient – Branded decals or stickers are fairly inexpensive to produce especially when ordered in-bulk. They last long and offers huge return on investment while keeping your capital minimal.
  • Boost Visibility : Fridge doors are  strategic locations that you can take advantage of. Therefore, fridge door stickers allow you to be seen amidst busy shopping stores. Furthermore, it is an inexpensive way to grab customer attention, connect with new customers, and convey your message in a creative manner.
Custom Fridge Stickers

Custom Fridge Stickers

  • Easy to Install and Replace : Unlike other point of sale displays, custom fridge stickers takes less time to install and once the promotion is up, they can be easily changed. This way, merchandisers can keep their promotions fresh and varied.

 

Aside from their promotional stickers, their promotional giveaway products turned heads. Here’s why…

 

Why We Love These Custom Promotional Giveaways by Asahi and Monster Energy

Branded HelmetPromotional helmets make great outdoor advertising tools because they carry your brand to the streets at a fraction of the cost of TV ads and billboards. We certainly love this branded helmet because the design is noticeable and you can easily identify the brand in one glance.

Custom Fridge Stickers

Custom Fridge Stickers

Branded Hoodie – Wearable promotional items are a great way to get your brand into the hands of your target customers. We like the simple black sweater with logo on the front and brand name on the back. It is simple yet striking and aesthetically pleasing.

Branded Wireless Charger – Wireless charging docks are all the rage today. With the emergence of Qi charging phones, these innovative items have also become an important daily item for many. In this example, you can see that the charger bears the brand name so this really pushes their brand front and center. It is also compatible with different Qi charging phones such as iPhone XS, iPhone XS Max, iPhone XR, iPhone X, iPhone 8, iPhone 8 Plus, Samsung S9, S9+, S8, S8+, Note 9, Note 8, S7 Edge. With daily use, it creates a top of mind awareness, enhancing Asahi’s brand positioning.

 

Our Key Takeaways…

Asahi and Monster Energy succeeded in creating a good first impression among customers by using custom fridge stickers. As a point of sale display, these branded stickers conveyed their message in a fast, concise, and clear manner. Furthermore, they are a cost-effective and creative way to grab attention. Stickers can come in various sizes and sizes which means they can really make your brand pop.

 

We Can Help!

Would a custom fridge sticker help your business? If so, why not work with us? The ODM Group has years of experience in design and product sourcing. Furthermore, our team visits factory floors in order to ensure that your promotional merchandise are consistent with your branding requirements. So get in touch with our team today!

If you need more branding and marketing inspiration, check these blogs out!

 

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