Beverage Advertising Strategy: How Can Fridge Handle Unlock Success?

Retail store marketing can be challenging with a lot of brands and products vying for customers’ attention. Not to mention the limited space available for brands to showcase their products. Therefore, smart space marketing is vital for brands. For a beverage advertising strategy, a perfect example of this is a custom fridge handle. What is it and how can it unlock success for your brand? Find out below!

Beverage Advertising Strategy: Fridge Handle

Our team spotted this custom fridge handle in a GS25 store in Vietnam. It is an extension of the popular Korean convenience store established in 1990 with a tagline, “Lifestyle Platform.” The brand is known to offer diverse services in addition to the usual function of convenience stores.

In this beverage advertising strategy of the store, the promotional part of the fridge handle features the store name and the Tea+ beverage. It is made from durable plastic so it can withstand repeated interaction with the shopper’s opening and closing of the fridge door.

It is bound to a detachable strap made from quality fabric attached to the handle of the convenience store’s fridge.

When it comes to an effective promotional strategy such as this fridge handle, ODM can offer more! You can check out this fridge door handle which can be customised according to your beverage product! Find out more details here:

How Can Fridge Handle Unlock Success To Beverage Advertising?

Fridge handles provide a prominent space on the refrigerator door of convenience stores where your brand logo or message can be visibly displayed. Additionally, it’s the first thing people unconsciously look at.

This constant visibility increases brand recall and reinforces your beverage marketing efforts to your customers

Placing your brand or product message on fridge handles allows you to specifically target consumers who are interested in beverages.

This targeted approach ensures that your marketing efforts reach the right audience and increase the chances of converting them into customers.

Since fridge handles are the first thing people look at to get the beverage they want to purchase, a promotional fridge handle can intercept this action and prod them to purchase your beverage product instead.

To people without a set product to buy, this is an influential strategy in their purchasing decision.

Using ridge handle in your beverage advertising strategy utilises retail space marketing in a clever way. It does not require a big space to advertise and thus does not require a lot of materials to produce.

Fridge handles manages to advertise at a critical space with fewer materials which makes it highly cost-effective as well.

Get to know similar beverage marketing strategy by other brands here:

In this promotion, V Energy effectively communicated its free branded keyrings to its target market through custom stickers at the fridge door. Get to know more in the blogs below:

Red Bull and Vita offered their customers a variety of promotional products and communicated this through fridge stickers that are hard to miss especially for their target market.

Asahi, on the other hand, used a purchase with purchase strategy. Customers simply have to buy 3 Asahi products and add HK$15 to get the wireless charger. Get to know more below:

San Miguel‘s Perfect Match promo spans more than a month and is divided into 4 rounds and every round’s winner with get Staub American Square Grill with a market value of $1899! All of these are clearly conveyed through their custom stickers!

Branded stickers can make your promotions or brand pop out of the ordinary with their customisable feature without a high cost for production.

All you need to know about beverage advertising strategy!

To Sum It Up,

Beverage advertising strategy in a limited retail space is a difficult task that requires a creative approach. A fridge handle manages to showcase the brand, and the product as well as catch people’s attention without demanding more marketing space to do so.

Lucky for you, the ODM Group can help you reach creative and innovative solutions like this for your beverage marketing. We’re a promotional product development company established in 2003. ODM also has its own creative team, Mindsparkz, that can help your brand to customise and design promotional merchandise according to your marketing needs.

Aside from that, ODM also has a magazine with over 8,000 articles tackling industry processes, marketing strategy tips as well as custom products for promotions, company events and trade shows. Work with us today!

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