LifeBuoy Boost Brand Mission With Kids Promotional Merchandise

Kids love to have custom promotional products with their favourite characters, and it’s no secret how brands are leveraging them in targeting this young consumer base. But aside from driving brand visibility, how does kids promotional merchandise boost a brand’s mission? Let’s learn from this fantastic example from Lifebuoy.

Lifebuoy is the world’s leading hygiene soap brand, distributed to over 100 countries. The personal care brand’s initiative that started as a mere program has developed into a mission of improving people’s hand hygiene and advocating for better hygiene habits

Lifebuoy GWP: Promotional Stationery Set for Kids

On our recent trip to Vietnam, these kids promotional merchandise sets from Lifebuoy were one of the in-store promotions that instantaneously caught our eyes.

Spider-Man is definitely one of the most loved superheroes in the world.

This is why Lifebuoy has joined hands with Marvel to create this great branded gift-with-purchase campaign that will make kids fall in love further with its products and brand mission.

In time with the back-to-school promotion, the brand offers a promotional stationery set comprising a sharpener, eraser, ruler, pencil case and two pieces of a pencil.

The learning materials are packed in a custom-branded gift box bound with a Lifebuoy product.

There’s no way you could miss them with printed images of Spider-Man and the powerful colour scheme.

How Does this Campaign Boost Lifebuoy’s Brand Mission?

1. Branding through a superhero

Superheroes are a powerful way for brands to connect with kids. They’re relatable, fun, and full of adventure.

They can be found in every facet of entertainment, from movies to books and even video games.

As a result, they’re everywhere in popular culture and are easily recognized by children!

By associating your brand with superheroes, you may convince kids that your products will help them become better people or achieve things they might not otherwise be able to accomplish without them.

2. Back-to-school marketing

Back-to-school campaigns are an excellent way for brands to attract this consumer base and win the trust of their parents.

Kids influence their parents’ purchases and are often why parents decide to buy certain products.

Parents love giving kids gifts that are useful and educational, especially during back-to-school season.

Lifebuoy successfully targets both audiences with its on-pack offer along with a promise of keeping their children safe from bacteria and diseases in the coming school year.

3. Giving away practical gifts

Parents want to find the best products and services for their kids, so they’ll be more likely to trust your brand if you’re offering something worth more than their money.

Offering practical on-pack gift sets such as school supplies is perfect for engaging with children because they are integral to childhood development.

The items are familiar to children, and they can be used to create fun, memorable experiences for them. They’re an everyday necessity that they can rely on.

By giving away something useful and fun, the brand creates positive associations with its brand while also providing value to its consumers.

4. Unique way to promote hygienic habits

Children who are taught healthy habits at an early age are more likely to continue those habits as they grow older.

Good hygiene habits will help them avoid illnesses and other health problems later in life.

On the other hand, marketing to children is not easy, and that’s where kids promotional merchandise comes in!

Binding hygienic products with fun and engaging custom kids giveaways is definitely a smart choice to ensure awareness and reinforce the brand’s mission without being obtrusive.

Wrapping It Up,

Giving away kids promotional merchandise is a fantastic way to engage children and encourage them to become brand ambassadors. In addition, it also creates a positive image for your company because they show the world that you care about kids, which is an important consideration when consumers are looking for brands they can trust.

How Can ODM Help?

We know that your promotional products have to speak for themselves. You want them to make a significant impact, and you also want them to ensure that your brand is recognised.

We at ODM work with our clients with this in mind, knowing how important it is to develop suitable promotional product ideas. Together with our design agency, Mindsparkz, we ensure that we are always ahead of the game to guarantee that you will get new and innovative products for your marketing campaigns, advertising needs and promotions.

With years of experience in the industry, we are highly skilled and capable of meeting your every need. Contact us today to get started on developing a product that will go above and beyond your expectations!