A Quick Checklist in Offering Coloring Materials

March 31st is National Crayon Day! This day is a celebration of the classic kids’ art supply, the crayon. The holiday has grown in popularity in recent years, as more people have come to realize its importance in childhood development.

Crayons are available at a range of prices and are easy to work with. They are less messy than most paints and markers, blunt, and durable. These characteristics make them particularly good instruments for teaching small children to draw in addition to being used widely by students and professional artists alike.

Children represent an important demographic for marketers. In addition to their influence on their parents’ shopping decisions, they can also advocate brands as young as their age and establish lifetime relationships. However, marketing to children is clearly not easy as ABC.

To guide you through, let us show you first this excellent merchandise for kids that we recently spotted.

As we landed at an airport in Istanbul, we had the chance to look around and spotted this point-of-sale display. It is packed with branded paint & wear kits that are great for keeping children busy while waiting or during flight.

These paint & wear kits come with a promotional t-shirt and a set of colouring paints. Each wearable merchandise inside the kits is printed with different tourist attractions in the city.

What’s more incredible about these t-shirt painting kits is the washable paints!

We love how this educational promotional product allows children to practice and improve their skills by being able to wash away the paints once they want to redo them.

An on-pack sticker informs customers what print they will get and what age group suits this branded painting kit.

We also love the red sticker beside it that is naturally attention-grabbing. It quickly notifies spectators what is the kit all about and pulls them closer to the display.

At the back of the product packaging, customers can see the prints they can choose from and what these places are called.

Our team definitely loves the brief background given for each location as it can also pique the interest of tourists and encourage them to visit.

It also includes the painting process and the contents of the kit. Written in Turkish and English language, we found this packaging very informative!

Seeing this promotion for kids, we are inspired to create this 5-point checklist for marketing to young audiences. Here are just some factors that are of paramount importance which can determine your brand’s marketing success.

What Are Your Pointers for Marketing to Children?

Materials

When marketing to children, their safety should be your top priority. Unsafe toys and toxic learning supplies can put them at risk for injury or illness. Therefore, you should ensure that the materials you will use for your custom branded merchandise are all child-friendly, non-toxic and completely harmless for your target audiences.

Use Appropriate Age Language

Reaching out to young audiences requires using appropriate age language and being straightforward in any aspect of your marketing campaign. It is imperative to send the right message that will not cause any confusion or negatively influence children.

This way, you can augment your brand presence and further build your credibility to your niche market and the people around it.

Communicate With Parents

Of course, you should not leave out moms and dads! Excellent marketing to kids involves communicating with adults, who are also key players in this market segment.

Talk to them and ask them what their children are up to. What are their expectations for brands, and what is a satisfying experience regarding promotional products and services that concern their children?

If done right, you can pick up necessary information that will help improve your business. Not to mention how it can strengthen your relationship with them as it conveys how you value them as your customers.

Show Diversity

Children are different from one another. At a young age, they should be aware of diversity and learn to respect and celebrate the differences in all people.

For marketers, it is crucial to acknowledge diversity to produce genuine customer engagements. As brands and businesses have an important role too in creating better communities and shaping the future, you have to integrate it into every facet of your company values.

Encourage Learning While Having Fun

Educational branded merchandise such as colouring materials and painting kits not only foster learning and development but also give children the ability to think creatively. These incorporate activities that instil creative imagination in their minds.

As parents are able to see their kids using their creative skills and make something beautiful out of it, they will start to trust and appreciate your business. It is also a surefire way to leave lasting impressions and keep your brand on top of their minds.

Similar to these branded paint & wear kits is this colouring merchandise. These promotional giveaway items for kids take the simple blank canvases in the market to the next level!

PROMOTIONAL GIVEAWAY ITEMS FOR KIDS: CHARM THEM WITH COLORING MERCHANDISE

Here is colouring merchandise that comes in practical forms too!

These branded promotional products include colouring bags, hand fans, and aprons.

Each item is printed with fun designs which include animals, festive symbols and cartoon characters. This certainly provides brands and businesses with a wide range of options to choose from.

PROMOTIONAL GIFTS ITEMS FOR KIDS: 6 BENEFITS OF CUSTOM COLORING BAGS

Apart from being practical, promotional bags allow children to express themselves at a young age. This is why it is one of the most popular kids promotional products in the market.

Interested in how the manufacturing of double-side crayons goes? Take a read on this insightful blog we have prepared for you.

How Double Side Custom Crayons Are Manufactured

Holidays are coming! Would you love to offer your customers and clients Christmas-themed shopping bags? Vietnam will be your best option, here’s why:

Vietnam Bag Suppliers – Christmas Themed Shopping Bags

Kids are the perfect audience to tap into and raise greater awareness with the adults around them. Projeto TAMAR, an organisation taking care of sea turtles and other wildlife conservation, offered them colouring merchandise!

Custom Kids Merchandise: How To Raise Awareness and Sales?

Bringing It All Together,

Marketing to children is tricky, but how can you turn your back to the countless opportunities it can bring to your business? Knowing the critical factors that can affect your engagement with your target market and the people around it can definitely help you to augment your brand presence. With this 5-point checklist that we have shared with you, we hope that you can find more meaningful ways to make your brand memorable in the market.

Connect With Our Team Today!

So, if you are a company whose target audience is kids, then why don’t you incorporate these promotional product ideas into your marketing mix? With parents becoming more purpose-driven in their purchases, it is vital to add value to your brand.

Here at ODM, our team is always on the lookout for new and exciting custom marketing gift ideas and branded promotional products that suit your branding requirements. With years of experience in the promotional and marketing industry, we can provide you with top-notch product sourcing, designing, and manufacturing services.

Connect with our team today so we can get started with your next promotional branded merchandise!