How Camel Stunned Us with Duty Free Competition & Game Merchandise

The tobacco business is one of the biggest industries in the world. Having said that, the competition makes businesses think of the best way to stand out over competitors. During our visit to Germany, we found Camel cigarette’s promotion that definitely stunned us. The brand was running a store competition where customers have the chance to win branded game merchandise. Moreover, the GWP promotion of the brand was something exceptional.

 

For over a century, Camel has gained popularity not only with its adult customers but also among teens.

 

How Camel’s Duty-Free Competition Pulls Customers In?

If you could have the chance to get into the store, you would be delighted with what you will see and experience. Allow us to tell you what’s with Camel’s store competition that pulls customers inside this duty-free store.

• Fancy Store Visuals

Visual merchandising makes a store or a shop more attractive and pleasing to customers. Moreover, it helps drive more traffic and encourages impulse buying. Since online stores are becoming popular, it gives store and business owners greater reason to upgrade their store visuals.

Arguably, Camel’s retail space in the duty-free corner of this airport has an excellent visual appeal that can allure passersby to check on what’s inside. The ambience is indeed very inviting because of the creative retail display ideas used.

 

Looking around this duty-free store, Camel is the one that really stunned us and piqued our interest. The lighting, POS displays, the products, and the promotional game matched perfectly together. Though the brand only has limited space, anyone who will see this will be encouraged to check on this brand and product promotion.

 

• Branded Game Merchandise

We’ve also got the chance to play Camel’s store promotional games. We were also excited to get the gaming merchandise to be given away. The game mechanics are very simple. Customers have to purchase a carton of Camel cigarettes to play the game. They have to match 5 Camels to win the prize.

 

The machine works like the usual slot and game machine we see in amusement parks or malls.  When luck is in players’ hands, they will be able to get this pair of AirPod.

 

The AirPods to be given away are available in two colours. But what we really love about this game merchandise is that they are very useful to customers. As they are going on a long trip or vacation, having a pair of AirPods in their pocket would be convenient when they have to attend calls or they want to listen to music while on travel.

Camel’s customized game is undeniably engaging. Thus, there’s is no doubt it’s gaining so much attention from anyone inside the store.

Here’s how to play this game:

 

We’ve also have here another example of an engaging and innovative game inside we found inside a duty-free store before.

Take a look at John Dewar & Sons chicken bingo game inside the wines and spirits section of the Hong Kong Duty-Free store. The promotion is very unique, thus it easily grabbed customers’ attention. The branded game was very interactive, encouraging passersby to stop and check on it.

 

• Excellent Product Display

Product display plays a big part in any marketing activities all across industries. Creative merchandise displays have a significant influence over sales as it helps people get engaged with the brand. The vibrant colours of Camel’s POS display are one of the reasons we checked this promotion.

 

Each item is neatly arranged on the shelf making it more appealing to customers. If you have this OCD (Obsessive Compulsive Disorder), you’ll definitely love the brand’s product display idea.

 

GWP Ideas: Camel’s Additional Product Promotion

Aside from the duty-free competition and game merchandise to be given away, the GWP promotion that Camel has made us even more interested in the brand. The brand is offering awesome merchandise upon purchasing products from the store!

 

Promotion Mechanics:

1. For every purchase of 1 carton of Camel cigarettes, customers can get a luggage strap for free. The luggage strap is a perfect promotional gift as customers can use it in their future travels.

 

2. Buy 2 cartons of Camels cigarettes, and get a flask as a free item. The flask is another great and practical product to offer to customers as it can be used to keep them hydrated most of the time.

 

3. Customers can get the luggage and the flask for free when purchased 3 cartons of Camel cigarettes. Having these two items would make customers feel rewarded. Moreover, receiving these high-end giveaways make them feel that they made the best out of their money.

 

The truth is, most people are expecting cigarette brands to offer promotional gift ideas and products such as custom ashtrays or cigarette accessories as part of their marketing. But most brands, including Camel, broke this idea as they maximize everything to make their marketing really something. Of all Camel’s promotions we’ve seen before, this Duty-Free competition and GWP promotion are undoubtedly the most exceptional.

If you are wondering what promotional products and campaigns cigarette brands have conducted before, feel free to read these blogs.

 

This silicone cigarette holder ring is a simple business giveaway idea for the tobacco industry that is flexible, cost-effective, and durable. The cigarette holder can be used as gift with purchase items, business, and marketing giveaways, and on-pack ideas.

 

This wooden rolling tray is absolutely a great promotional product idea for your tobacco business. Offering this to your customers, makes them patronize your brand even more.

As this product allows them to easily stash their herbs, they would not be forced to use pre-rolled cones anymore. Thus, this rolling tray would intensify your customers’ smoking experience.

 

Our Takeaways

We made our visit last October 2021 during the height of the pandemic. We’ve got a perfect time checking on the promo and enjoying the game as the place is unmanned.

Did you know that Germany is the only EU state that still allows tobacco products to be broadly advertised? But recently, the German government announced it will limit the outdoor advertising of tobacco products from January 2022 after years of negotiations in the country’s governing coalition. After a long delay, a comprehensive ban on tobacco advertising is about to be passed. Advertising of tobacco products will only be authorized in tobacco shops. Furthermore, the distribution of free tobacco samples will also no longer be allowed outside of specialists stores, and this duty-free store in Frankfurt airport is one of them.

Thus, if you are a business owner who is planning to conduct such a promotion, you must be aware of the rules implemented in your area. Make sure to follow the regulations mandated to secure your marketing success and your customers’ welfare.

 

How Can ODM Help?

Are you looking for a new and creative promotional product idea for your tobacco or cannabis dispensary? Search no more! Tell us what you have in mind and our team will help you create them. Being in the sourcing industry for years, ODM group is committed to helping businesses produce the marketing tools they need.

Partnered with a team of experienced designers, we are a trusted manufacturer of custom promotional giveaways, gift with purchase ideas, POS display units, and brand packaging designs. Contact us today, and learn more about our services.

Here’s another dose of interesting blogs for you!

 

Related Blogs

We found a unique cigarette promotion before. Donskoy Tabak Cigarettes offered a unique online contest before. The mechanics in this promotion is very simple. Check out this promotion.

 

The same mechanics was also used in this cigarette promotion by Kiss, a famous women’s cigarette brand. Customers have to purchase products and find the promo code on each pack. But instead of sending the code online, they have to send it via SMS.

In Europe or USA, a custom ashtray is so outdated, but in Japan, they are massive crowd-pleasers. Find here the reason why.

 

Buy a pack of Lark Cigarette and receive a free keychain/ lighter holder. This promotion ran in Japan before as part of the brand’s marketing campaign.

 

Who would have thought that pens could be a great promotional product for tobacco brands? Take a look at this.

 

The display by Marlboro in Tokyo presents a new flavour of- the dry 5 citrus menthol (a flavour only available in Japan). Check this out!