This July Johnnie Walker launched new marketing campaign for their new Duty Free brand promotion. Johnnie Walker is a trusted and well- known brand which has a huge promotional experience. But in order to be up to the mark even global brands need to surprise customers.
In this case we can see this appealing Johnnie walker stand which catches customer’s eyes through the game helping to make choice among different Johnnie Walker whiskey flavors. Besides this is LED POS Display which makes this whiskey brand outstanding and can draw potential customers close to the product.
But it wasn’t enough for Johnnie Walkers producers. In addition to all these promotional approaches they also offer free gifts with purchase, it can be one more bottle of whiskey or branded travelling’s bag.
This is the one of the most successful drinks promo campaigns of this year on our opinion. Johnnie Walker has always been creative in promotion and this campaign is another example of successful marketing effort.
Why this marketing approach is effective for brand promotion.
- Unique but Effective. How often do you have a chance to roll the fortune wheel? This promotional idea can attract those who just want to have fun but as a result they can think about a purchase when they will see which drink were offered to purchase.
- Brand Exposure. You must be sure that LED POS displays can increase brand awareness in the most effective way. Just imagine how much people will be attracted by illuminated display? It is especially a helpful tool when it’s dark. According to this situation with Johnnie Walker it is really difficult to find the daylight in the airport, that’s why this LED promo can attract attention from a distance.
- Gift with Purchase. Traveling bag is a great choice for a gift with purchase. This promo item is really high qualitative and looks stylish, besides it is really practical gift when you buying more then one bottle of drink. And what can be more appropriate as a complementary gift for travelers if not a branded traveling’s bag?
Here at the ODM Group we have significant sourcing, designing and manufacturing experience. Therefore you can rely on us in your next promotional campaign. Please feel free to contact us today to get further assistance.
Here you can find other interesting ideas for drinks promotion: