Johnnie Walker is now offering a premium executive bag as a free GWP! Simply purchase their Scotch whiskey at the Singapore Duty Free Store and you are entitled to this executive promotional gift. Johnnie Walker is a Scotch whiskey owned by Diageo and originated in Kilmarnock, Ayrshire, Scotland. It is the most widely distributed brand of blended Scotch whisky in the world. Read on to find out more about this promotion!
How Johnnie Walker captures attention!
This exclusive Johnnie Walker offer was spotted in a Singapore Duty Free Store. To target the high end consumers, this kind of promotion is usually found at airports. It is a marketing strategy that targets travellers who seek to take advantage of favourable alcohol pricing and in addition to that a free executive bag! Furthermore, this executive bag was also displayed at a strategic location. By placing it on shelves that also display its product, this high-end executive bag makes a great POS display! It is a massive product that enables you to notice it at one glance. As such, this executive bag definitely works as an inexpensive way to capture some attention and improve Johnnie Walker’s brand awareness!
Why Johnnie Walker chose to use a high-end GWP?
Firstly, Johnnie Walker is considered a high end whisky brand. Thus, using an executive bag would definitely portray the exclusiveness of their brand. An executive bag also holds a high perceived value which helps to enhance Johnnie Walker’s brand image. A high perceived value would also give customers the satisfaction when they receive this executive bag. Customer will definitely feel that it is a good buy and this encourages them to make further purchases.
Check out Johnnie Walker’s vigorous promotional activities!
- Johnnie Walker’s Alcohol Gift Set!
- Johnnie Walker Black Label- Alpha executive suitcase
- Johnnie Walker Black Label – Hip Flask
- Cabin Bag as GWP by Johnny Walker
Looking for high-end gifts, well try a similar idea today! Contact us for more assistance! ODM will be more than happy to match your GWP campaign to your target audience! So hurry up and contact us now!