Johnnie Walker is giving away a gift with purchase of Alpha executive suitcase for every 3 bottles of Black label blends. This gift with purchase was spotted in a Philippines Duty Free Store. The Alpha executive suitcase is sturdy for travelling and convenient to carry around. Read on to find out how this Alpha executive suitcase may be used as an effective gift with purchase..
Johnnie Walker is a brand of Scotch Whisky owned by Diageo and originated inKilmarnock,Ayrshire, Scotland. It is the most widely distributed brand of blended Scotch whisky in the world. The Alpha executive suitcase are given away as a gift with purchase for their Black Label blend which is an 80 proof (40% ABV) blend of about 40 whiskies, each aged at least 12 years.
Why is this Alpha executive suitcase an effective gift with purchase?
Firstly, it matches the targeted audience for Johnnie Walker’s Black label whiskey blend. Whiskey is generally a luxury item. Thus, using an Alpha executive suitcase would be a better choice as it portrays a high perceived value.
This suitcase may be used for travelling purposes. Users can use it to carry various travelling necessities as it is quite spacious and strong. It is classy and edgy which differentiates itself from the Starta bag that is placed above the suitcase. The suitcase is black in colour thus giving it a more up-market look.
Moreover, this gift with purchase has been branded with its Johnnie Walker logo. This increases brand awareness and encourages people to find out more about this particular whiskey brand. When users travel with this suitcase, it also indirectly provides a free walking advertisement. People bound to be more aware and thus boosting brand recognition!!
The Johnnie Walker logo also adds on to the exclusivity of this suitcase and enforces brand loyalty. This encourages customers to make repeat purchases and drive sales and revenue for Johnnie Walker.