Top 10 Promotional Product Trends in the Drinks Industry

The Drinks industry is a highly competitive one and brands are constantly rolling out promotions to stand out from the competition. Over the years, we have done tons of case studies on promotions done by Drinks companies and also shared some promotional gift ideas.  Whilst 2020 saw a lot of reduced footfalls in On-Premises & Duty Free, what will 2021 bring?  We have identified some trends in the Drinks industry. Here is an overview:

 

Promotional Product Trends in the Drinks Industry

On-Pack Promotions/ Gift with Purchase

On-pack promotions have been a favourite with companies in the retail market. They add extra value to your products and help with enticing impulse purchases.

1. Socks

Johnnie Walker recently rolled out this promotion for its 200th anniversary. Every Black Label limited-edition bottle comes with a pair of custom-branded socks. It is a very unconventional gift but really a unique and effective one. Socks have high utility and design appeal. Shoppers will definitely want to grab one!

 

If you are interested in promotional socks, you have come to the right person. To learn more about how our team design and manufacture socks, you can see our sampling process.

 

2. Promotional Glassware

Custom Drink Glasses are a popular in-pack gift for drink companies as they are practical and can be used for a long time. They can be branded through silk-screen printing, which boosts brand exposure. Check out this in-pack gift by Bacardi.

 

Why not one-up these branded drinking glasses with unique designs?

• Rocking Whiskey Glass

 

The round base of the promotional whiskey glass lets it rock from side to side, but not get tipped over. This will pique the interest of customers all around the world. Product Code is ODM-868.

 

• Glass with 3D Interior Design

 

Capture your customers’ attention right away with pop-out exterior designs on these unique drinking glasses. Product Code is ODM-2287.

 

3. Branded Beer Foamer

 

We came across this promotion by Suntory Beer, where every carton of 12 or 24 comes with a branded beer foamer. It is an interesting but useful technology by the beer company, as the device will make canned beers foamy, just like the one served from the tap.

 

4. Bluetooth Speakers

 

Bacardi had this promotion where every 2 bottles of Carta Blanca comes with a white Bluetooth speaker. Having a compact branded Bluetooth speaker is not only useful when drinking but also for other events such as social gatherings, and picnics. This custom gift with purchase tempts many shoppers especially when Bluetooth speakers are so trendy nowadays.

5. Travel Retail Bags

 

This was a promotion we saw at Vietnam Airport. The Macallan is offering a free backpack if shoppers spend more than USD$100. A backpack is a useful item as they can use it for work or travel.

When returning after a trip, tourists may buy many souvenirs and items and may need more bag space to carry these items. They will definitely be interested in buying their products to get the free GWP bag.

 

Here is another promotion by Jura we saw in Hong Kong. If a shopper spends more than HKD$900 on their products, they get a free handbag. The handbag is made of canvas and has a leather base, which feels very classy and premium.  This can actually boost the brand’s perceived value and entice shoppers.

 

6. Hip Flasks

 

Also, if the shopper spends more than HKD$600 on Jura products, they can get a free custom hip flask. Their flask is shaped like their bottle and is custom engraved. Flasks are a convenient way to carry around alcohol as users can just place them in their trouser or jacket pocket.

 

 

Interested in a hip flask, check out these interesting flask designs here:

7. Cuff Links

 

We totally recommend you to have branded cufflinks as a bottle necker gift. They are stylish and will capture the attention of shoppers, especially men. They are used to fasten shirt cuffs closed.

You can customize them by custom engraving or having them in bespoke shapes. Furthermore, they are great as a bottle necker or presented in a custom gift box.

 

8. Snow globes

Custom Snow Globes are an excellent choice for promotional gifts, not only during festive seasons but all year round. They are very interactive and easy to customize. You can also one-up the snow globe game by adding LED lights and music.

Christmas is not too far away, contact us soon if you are interested in one of these in your promotion! Product code is ODM-2930.

 

9. COVID-19 Supplies

With the recent COVID-19 pandemic, companies are offering COVID-19 supplies such as masks, hand sanitizers, and other paraphernalia to protect customers. We think that they will be functional on-pack gifts for customers. We recommend the branded paper soap, face mask pouch, and custom brass door opener key chain.

Check out more product ideas, here.

https://www.theodmgroup.com/covid-19-supplies/

• Branded Paper Soap

An effective way to wash your hands is with a branded paper soap!

 

• Face Mask Pouch

Store your mask when not in use with a custom face mask pouch!

 

• Brass Door Opener Keychain

Avoid touching dirty surfaces again with a brass door opener keychain.

 

Brand Packaging

Brand packaging design is great to engage customers, represent your company identity, and increase brand awareness. They can boost the overall perceived value of the brand and are a basis for judging the quality. Plus, having an interesting and unique design will intrigue shoppers and allow your brand to stand out in a homogeneous market.

 

10. Metal Tin Packaging

This champagne gift packaging by Veuve Cliquot is definitely out-of-the-box and unorthodox. It is a metal tin in the shape of a pen, which fascinates shoppers. Also, storing it in packaging like this can keep the drink cool for 2 hours.

 

Contact ODM!

If you are interested in any of the promotional product ideas above, do not hesitate to contact the ODM team. We are here to assist you with your promotional product needs. Our services include product design, sourcing, quality control, and shipping. We ensure you that the product will be high-quality and up to standards.  Also, we have an in-house design team, Mindsparkz, to aid with product brainstorming and design.

We have done products from Bottle Neckers, Gifts with Purchase, and POS Displays for our friends in the Drinks industry. Check out our page to inspire you for your next promotion: Marketing Gifts for the Drinks Industry.

 

Other Relevant Blogs:

Here are some brilliant drinks promotion ideas an event manager should consider for their next big event.

 

We have seen a huge shift in the promotional product trends at the beginning of 2020 due to COVID 19. So, what are the trending products today and should you be jumping on the bandwagon? Do check it out!

 

ODM has compiled a list of COVID-19 related products and supplies. It includes medical items and other unique paraphernalia.

 

Working from home is the trend nowadays. Here is a compilation of must-have items!