The Drinks industry is a highly competitive one and brands are constantly rolling out promotions to stand out from the competition. Over the years, we have done tons of case studies on promotions done by Drinks companies and also shared some promotional gift ideas. Whilst 2020 saw a lot of reduced footfall in On-Premise & Duty Free, what will 2021 bring ? We have identified some trends in the Drinks industry. Here is an overview:
Promotional Product Trends in the Drinks Industry
On-Pack Promotions/ Gift with Purchase
On-pack promotions have been a favorite with companies in the retail market. They add extra value to your products and helps with enticing impulse purchases.
Johnnie Walker recently rolled out this promotion for its 200th anniversary. Every Black Label limited-edition bottle comes with a pair of custom branded socks. It is a very unconventional gift but really a unique and effective one. Socks have high utility and design appeal. Shoppers will definitely want to grab one!
2. Promotional Glassware
Custom Drink Glasses are a popular in-pack gift for drink companies as they are practical and can be used for a long time. They can be branded through silk-screen printing, which boosts brand exposure. Check out this in-pack gift by Bacardi.
Why not one-up these branded drinking glasses with unique designs?
- Rocking Whiskey Glass
The round base of the promotional whiskey glass lets it rock from side to side, but not get tipped over. This will pique the interest of customers all around the world. Product Code is ODM-868.
- Glass with 3D Interior Design
Capture your customers’ attention right away with pop-out exterior designs on these unique drinking glasses. Product Code is ODM-2287.
3. Branded Beer Foamer
We came across this promotion by Suntory Beer, where every carton of 12 or 24 comes with a branded beer foamer. It is an interesting but useful technology by the beer company, as the device will make canned beers foamy, just like the one served from the tap.
4. Bluetooth Speakers
Bacardi had this promotion where every 2 bottles of Carta Blanca comes with a white Bluetooth speaker. Having a compact branded Bluetooth speaker is not only useful when drinking but also for other events such as social gatherings, and picnics. This custom gift with purchase tempts many shoppers especially when Bluetooth speakers are so trendy nowadays.
5. Travel Retail Bags
This was a promotion we saw at Vietnam Airport. The Macallan is offering a free backpack if shoppers spend more than USD$100. A backpack is a useful item as they can use it for work or travel.
When returning after a trip, tourists may buy many souvenirs and items and may need more bag space to carry these items. They will definitely be interested in buying their products to get the free GWP bag.
Here is another promotion by Jura we saw in Hong Kong. If a shopper spends more than HKD$900 on their products, they get a free handbag. The handbag is made of canvas and has a leather base, which feels very classy and premium. This can actually boost the brand’s perceived value and entice shoppers.
6. Hip Flasks
Also, if the shopper spends more than HKD$600 on Jura products, they can get a free custom hip flask. Their flask is shaped like their bottle and is custom engraved. Flasks are a convenient way to carry around alcohol as users can just place them in their trouser or jacket pocket.
Interested in a hip flask, check out these interesting flask designs here:
7. Cuff Links
We totally recommend you to have branded cufflinks as a bottle necker gift. They are stylish and will capture the attention of shoppers, especially men. They are used to fasten shirt cuffs closed. You can customize them by custom engraving or having them in bespoke shapes. Furthermore, they are great as a bottle necker or presented in a custom gift box.
Custom Snow Globes are an excellent choice for promotional gifts, not only during festive seasons but all year round. They are very interactive and easy to customise. You can also one-up the snowglobe game by adding LED lights and music.
Christmas is not too far away, contact us soon if you are interested in one of these in your promotion! Product code is ODM-2930.
9. COVID-19 Supplies
With the recent COVID-19 pandemic, companies are offering COVID-19 supplies such as masks, hand sanitizers, and other paraphernalia to protect customers. We think that they will be functional on-pack gifts for customers. We recommend the branded paper soap, face mask pouch, and custom brass door opener key chain.
Check out more product ideas, here.
- Branded paper soap
An effective way to wash your hands is with a branded paper soap!
- Face Mask Pouch
Store your mask when not in use with a custom face mask pouch!
- Brass Door Opener Keychain
Avoid touching dirty surfaces again with a brass door opener keychain.
Brand packaging design is great to engage customers, represent your company identity, and increase brand awareness. They can boost the overall perceived value of the brand and are a basis for judging the quality. Plus, having an interesting and unique design will intrigue shoppers and allow your brand to stand out in a homogeneous market.
10. Metal Tin Packaging
This champagne gift packaging by Veuve Cliquot is definitely out-of-the-box and unorthodox. It is a metal tin in the shape of a pen, which fascinates shoppers. Also, storing it in a packaging like this can keep the drink cool for 2 hours.
11. Burlap Pouches
Custom Burlap Pouches are a popular packaging option for whiskey brands. They give a very rustic feel. Not only that, but they are also made of natural fibers which makes it eco-friendly. This can certainly boost your green marketing.
Check out this one by Lone Whisker:
12. Wooden Packaging
- Wooden Carved Canister
This custom wooden carved canister by Ca Cop Spirit stood out as an interesting alcohol packaging idea. The rustic design of the packaging will catch the eye of customers. It also gives the brand a strong sense of identity, especially being a Vietnam-grown brand.
- Wooden Boxes
13. Paper Packaging
Check out this one by Le Loup Dans La Bergerie and Las Gravieres which are made of kraft paper. Do not worry about them tearing as they are very durable. Being sustainable is the trend nowadays. Plus, these packagings are cost-effective but can make your brand feel high-end.
14. Bottle Jumpers
Promotional bottle jumpers are definitely intriguing bottle decoration. They make great limited-edition items especially during festive seasons. Christmas is in less than 6 months time, why not plan ahead with a custom bottle jumper?
The COVID-19 pandemic has badly affected businesses for Events, Bars, and Entertainment Centers which also affect drinks sales. As operations resume soon, why not welcome them back with these promotional ideas?
15. Foosball Table
This custom foosball table is a great outdoor promotional idea for drinks companies. The table consists of 2 drink holders, an ice compartment, and a mini foosball game! They are great to have in bars or clubs as customers would want to have a game of foosball while having a drink. This will definitely be a memorable promotion item!
16. LED Products
Using LED promotional products can help illuminate your brand and easily grab the attention of customers. They are great to have in bars or clubs and LED lights will allow your brand to be more visible, especially in dark spaces.
Also, LED lights are energy-efficient and longer-lasting compared to fluorescent lights, which makes them more environmentally friendly.
Here are some interesting LED products you can roll out in your promotion.
- LED Ice Bucket
A great way to serve your drinks is in a LED Ice Bucket! Product Code is ODM-3000
- LED Napkin Holder
A napkin is recommended to have on each table to make serviettes accessible to diners. Why not upgrade it with LED lights? Also, this comes with bottle holders. Product Code is ODM-3001
- LED Coasters
Illuminate your drinks with a promotional LED Coaster. Product Code is ODM-1792.
- Neon Signs
Grab the attention of visitors with customized neon signs. Product Code is ODM- 2764.
- LED Bottle Glorifier
LED Bottle Glorifier makes great POS displays to illuminate your product! Product Code is ODM-2999.
17. Custom Ice Cubes
Level up your drinks with custom ice cubes. These custom ice molds are fun to have in restaurants, bars, clubs, and music events. Also, the ice molds can be given as a gift with purchase.
Product Code is ODM-2955.
18. POS Display Charger
We came across this on-premise advertising by Guinness. This POS Display in a bar has multiple charging ports for customers to charge their mobile devices. Having one of these functional items in your Bar promotions can give your brand an edge over your competitors.
- Advertising Menu Stand
Here is an interesting product idea from us! Boost your bar and restaurant promotions with an advertising menu power bank. This 2-in-1 product acts as a POS Display and a power bank for your customers. Overall, this can boost brand exposure and remembrance and customer loyalty.
The product code is ODM-1749.
19. Drinking Games
Playing Drinking Games is a great way to bond and have fun over drinks. They are great to have at parties, clubs or bars. Having Custom Drinking Game in your promotion can lead to positive brand recall. Also, it can create buzz and will entice new customers to try your product.
We also came across this promotion by Desperados in Vietnam. It a branded “Spin the bottle” stand that comes as an on-pack gift.
20. Restaurant Dividers
The COVID-19 pandemic has indeed changed the way how we dine now. Restaurants, especially, in Asia have branded restaurant dividers to protect customers and limit social distancing. We will probably see more of this appear in restaurants as they are proven to be effective in limiting the spread of diseases.
Plus, you can brand them with your logo!
If you are interested in any of the promotional product ideas above, do not hesitate to contact the ODM team. We are here to assist you with your promotional product needs. Our services include product design, sourcing, quality control, and shipping. We ensure you that the product will be high-quality and up to standards. Also, we have an in-house design team, Mindsparkz, to aid with product brainstorming and design.
We have done products from Bottle Neckers, Gifts with Purchase, and POS Displays for our friends in the Drinks industry. Check out our page to inspire you for your next promotion: Marketing Gifts for the Drinks Industry.
Other Relevant Blogs
Here are some brilliant drinks promotion ideas an event manager should consider for their next big event.
We have seen a huge shift in the promotional product trends at the beginning of 2020 due to COVID 19. So, what are the trending products today and should you be jumping into the bandwagon? Do check it out!
ODM has compiled a list of COVID-19 related products and supplies. It includes medical items and other unique paraphernalia.
Working from home is the trend nowadays. Here is a compilation of must-have items!