Sanrio’s Hello Kitty and Dettol have come together for a cute branded hand sanitizer. It comes with a silicone hand sanitizer holder and a Hello Kitty clip. Found at Walmart, the products are showcased in a plastic hangsell display.
Dettol offers a wide range of personal hygiene products such as body washes, bar soaps, liquid hand wash, hand sanitizers, wipes, multi-action cleaners, disinfecting sprays, and antiseptic germicide liquid. Such products are very useful in preventing the spread of COVID 19 and other disease-causing germs and bacteria. And co-branding with Hello Kitty has made their products even more desirable to customers.
Hand sanitizers are indeed one of the most widely used products today. Nowadays, nobody leaves their homes without a hand sanitizer or alcohol in their bags. However, because they are in small bottles, we sometimes forget to bring them. This is where a sanitizer holder comes in.
Why We Love Hello Kitty-Dettol Silicone Hand Sanitizer Holder and Clip
Practicality and Convenience
People are always looking for items that will make their lives easier. This custom hand sanitizer holder is a simple yet really useful item. With this, customers do not have to fish this small item from their bag.
Connects with Shoppers
Hello Kitty is a beloved character that kids and even adults love. Attaching a popular character to the sanitizer holder helps the brand to connect with shoppers on an emotional level. Furthermore, it also helps encourage kids to use hand sanitizer. On the other hand, the green holder and hangsell display simply remind customers of Dettol.
The silicone hand sanitizer holder can be used as a keychain to secure the bottle in your bags. This way, the user will always have their sanitizer with them.
From a marketing manager’s perspective, the silicone hand sanitizer holder and Sanrio clip offer unlimited advertising and branding potential. Silicone is fairly inexpensive and it provides endless design possibilities. The clip, on the other hand, is made from plastic, another economical choice of material for promotional products. If you are considering having a silicone hand sanitizer holder and plastic clip for your next campaign, you can be sure to cut back on your marketing expenses.
Because Hello Kitty is already a popular character, co-branding would certainly help boost sales. It is a win-win for both brands. This is because the partnership automatically attracts each other’s market. Fans of Sanrio’s Hello Kitty might become interested in a Hello-Kitty-designed sanitizer than plain ones.
The silicone holder can still be used even after the sanitizer has been used up. Because it is durable, it stays with the customer long enough to effectively drive the brand message.
There is always a demand for hand sanitizers, but because of COVID 19 the need for this type of product will only increase. The same can be said with accessories such as hand sanitizer holders.
Aside from the cute sanitizers, we also love the use of a Hello Kitty-themed custom hangsell display. It is catchy and commands attention. It is a unilateral hangsell display with pockets for the bottles. This is a good on-shelf merchandising display idea because it is space-saving and most importantly, it encourages customers to grab one on the go.
“No-wash anti-bacterial hand sanitizer gets rid of 99.9% germs,” is also written on the hangsell display. This is a good idea because shoppers usually do not have much time to read long marketing copy. This is just exactly what they need, a message that is short and goes straight to the point.
Were you inspired by Hello Kitty and Dettol’s collaboration? Would you like to have a professionally-designed custom silicone hand sanitizer holder, too? Then, get in touch with our team today. ODM can help you design and manufacture hand sanitizer packaging, silicone holders, and other COVID 19 essential items. Send us an email to learn more about how we can help you.
ODM is committed to working with partners as a Transparent Buying Office. We work open book with clients, factories and suppliers. It is critical to get supplies moving fast and to have fair market pricing during the current Pandemic. Check out other #Covid19-related posts.
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