Liquor drinks sold at airports fall under the high-end spectrum. And the competition is tougher now more than ever, with new products being introduced in the market. Are you running out of promotional ideas? Here is how popular brands are winning at travel retail promotion.
Glenfiddich, Jura, and Remy Martin are offering custom travel bags as gifts with purchase. Buy any of their products and take home a free trolley bag or a tote bag. This promotion works because their giveaway item is something passengers and frequent travelers will be using a lot.
The promotional bags offered by these brands are all high-end and beautifully-designed. Shoppers will surely be proud to own one of these items. Let us take a look at their GWP bags:
GWP Bags to Boost Travel Retail Promotion
Buy Glenfiddich and take home a free tote and trolley bag. The bags bear their iconic Stag logo.
The tote bag comes in a classic grey hue that suits both men and women. We also love their trolley. It matches the tote bag. Classy and high-end, they are the perfect gift for whiskey fans.
Aside from the bags, we also noticed their custom-designed packaging. Each Glenfiddich whiskey variant comes in a high-end and sturdy packaging, which makes them gift-ready.
Jura never fails to wow their customers with high-quality gifts. For a minimum spend of US$ 100, shoppers will get a free travel tote bag.
It comes in a muted burgundy shade. The handles and the base have leather trims while the brand name, debossed in leather, is sewn into the bag. The branding is subtle, yet it lends a classy appeal to the bag.
To make their promotion stand out, they made use of a custom counter display. We love this particular display because it casts a warm glow, making the display even more eye-catching. Furthermore, the acrylic display beside the bottle makes it easier for non-Korean customers to understand how they can obtain the gifts.
The famous cognac brand is offering a free trolley with the purchase of drinks worth US$270 or more.
Sleek, simple, and high-quality, the gift with purchase trolley is the ideal companion for overseas flights. The material looks durable and high-end.
Why This Travel Retail Promotion Works?
We love all these marketing giveaways because they are practical, high-end, and beautifully-designed. They also used the end cap display to showcase all their products.
As the main selling products are a bit expensive, getting a freebie somehow justifies the price of the liquor. This is why gift with purchase is so effective! It gives customers more value for their purchases, making it seem like they are getting two items for the price of one. Customers are more likely to purchase a product if they know they can get something valuable in return.
Another reason this travel retail promotion works is that the promotional giveaways are well-designed. They are not your average promotional bags, but they are high-utility bags made from high-quality materials.
Customer loyalty is another reason why this travel retail marketing works great. Shoppers are more open to supporting brands that give away gifts and other premiums.
Most importantly, bags are can easily help improve top-of-mind awareness the more they are used.
However, we noticed that their gifts look somewhat similar. As Glenfiddich, Remy Martin, and Jura are already established brands, having similar marketing gifts may have little to no negative effect on their popularity. However, if you are new in this industry, it is crucial to make a good first impression. You can add safety features in your promotional bags such as an RFID blocker or a smart lock.
You may also offer a travel gift set consisting of essential travel items such as a custom travel pillow, custom travel bottles to downsize large bottles of shampoos and lotion, and a tumbler. There are many possible gift items to offer for your travel retail promotion. Think about what your clients “need.”
So, if you like these examples, be sure to check out our magazine for more similar stories. If you are keen to maximize your travel retail promotion, do not hesitate to contact ODM. Our team of designers and merchandisers will be here to help you out!
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