The Macallan is currently offering an exclusive travel retail gift that passengers and tourists will surely love! The gift with purchase is a custom promotional backpack. With so many products vying for customers’ attention, offering a gift with purchase is definitely a smart brand activation tactic.
How to obtain this gift? The mechanics for obtaining the gift are clear. The posters did all the talking and since they were written in a large poster, shoppers can easily spot it from a great distance.
The first poster says: “Tặng túi khi mua từ 100$” which translates to: “Free bag with purchase of 100$.”
Aside from the GWP bag, they are also offering discounts when they purchase a certain amount. The red poster says: “Giảm thêm 15% khi mua từ 150$.” This means customers will get a 15% discount with the purchase of products worth $150.
The backpack is particularly stylish as it comes in a black hue and is suitable for both men and women. It is a convenient companion for those who love to travel. The handle makes it easier to carry around. It also has a front pocket where you can put other travel essentials such as passports, power banks, and planners. The style makes it ideal for when you carry your laptops.
The travel retail market is booming because more and more people are traveling internationally. As such, companies are always looking for ways to stand out from competitors. As such, they invest in high-end POS displays, packaging, and marketing gifts.
So what makes a good travel retail gift? In this blog, we will dissect the characteristic of a good travel retail gift that gets attention.
The Anatomy of an Effective Travel Retail Gift
The travel retail market is diverse. And what better way to engage a wide range of customers with varied interests than offering a custom promotional bag? In this example, the backpack is made with convenience in mind. The handle allows users to hand-carry the bag whenever they feel tired wearing it backpack style. Shoppers can use it whenever they travel or when they go to work.
No matter how useful your gift is, if it is not well-designed, it will not motivate customers to make the purchase. Macallan’s bag is professionally designed and one can see it from the style, craftsmanship, and quality of the material. As such, customers will be more eager to keep it and use it. It is something you would happily want to have no matter how pricey a bottle of whiskey is.
Upholds Brand Reputation
Is your marketing gift with purchase of high quality? What kind of feeling do you want to convey to your target customers? You want your exclusive travel retail gift to be something your customers would be proud to use or carry around. The kind of gift you offer can have an effect on how people perceive your brand.
Meet the Needs of Of Your Market
Is your gift desirable enough? Is there a demand for such item? How does your free gift item tie with your current promotion?
If you need help with your custom promotional merchandise, then contact ODM. With years of experience in the promotional product industry, you can expect our company to deliver high-quality designs and products exclusively designed for your business.
The travel retail market is a very competitive industry so it is really crucial to have a promotional product that is tailored for your company. This is where our team of merchandisers and designers come in! Sen us an email to learn more about how we can help you design, source, and manufacture custom promotional products for your business.
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