Ever heard of the gift with purchase merchandising technique? This unique travel retail gift, especially piques the interests of travellers who are always on the lookout for backpacks.
Gift with Purchase Merchandising
Calvin Klien is practising one of the many proven and effective methods used in improving sales and market reach. Fashion giant Calvin Klein is just one of the many brands that had success in this promotional tactic. This promotion was spotted in Vietnam.
Before looking at the 10 tips, let’s understand more about the gift with purchase technique used by Calvin Klein.
What is it exactly that makes this case study different from others?
Apart from focusing on how it’s just another free gift, we need to dive deeper into understanding that for a brand like Calvin Klein, this is extraordinary as the company is known to be popular for their fashion apparels which are known to be their jeans, undergarments and perfume.
How does the brand utilise this differentiating factor?
It seems like the brand has taken upon the challenge of differentiating itself by catering to the travel lunatics in the industry that is always having trends that are fast-changing. It is a lucrative industry, so there are so many products competing for customers’ attention.
Encouraging customers to buy from your brand that doesn’t specialise in the travel products can be a challenging task, but we can tell that Calvin Klein managed to stand out by offering a GWP merchandise to their customers.
What exactly is the offer about?
Calvin Klien Bag Gift with Purchase Merchandising
Here’s what we found: Buy 2 of the 1000 ML fragrances and above to obtain the gift. Doing so is a smart move because the free item excites and incentivizes customers. In addition, they add more value to customers’ purchases.
Free Gift with Purchase Signage – Calvin Klien
I mean, imagine being at the airport’s duty-free store and noticing this gift with a purchase offer where as a traveller you wouldn’t mind getting another bag as it would come in handy sometime eventually.
This tactic is a smart move by Calvin Klein which will make their customers talk and because a free bag is being given to the customers. A strong connection with the brand together with a likeness towards what the brand has to offer gets ingrained into the hearts of customers.
Why Calvin Klein’s Gift with Purchase Merchandising Works?
Calvin Klien Gift with Purchase Merchandising
10 Tips for your brand to take while practising the gift with purchase merchandising technique!
1. High-Quality Bag Turns Heads
Offering a gift gives customers more reason to buy from you no matter how expensive the main item is. As you can see, the bag looks sleek and high-end. It comes in a grey and charcoal colour that suits both men and women. Its modern style is perfect for travel and even work.
2. Encourages People to Make the Purchase:
Free gifts with purchase give shoppers more value for their money. And people always love deals where they can save a lot. By having this custom promotional backpack as a gift offer, shoppers see this as “worth the price”.
3. Practical:
Marketing managers love promotional branded bags. One of the reasons for their popularity is that they are highly customizable. They can come in a variety of styles and designs. But what really makes designers tick is its practical value and immense marketing potential. When customers use their custom promotional bags, the brand is also being promoted indirectly to people they encounter. This is why Calvin Klein’s gift with purchase merchandising is really effective.
4. Uphold Brand Image:
Using muted colours lends a classy and expensive feel. This helps Calvin Klein to showcase the quality of their products.Furthermore, it is also a way to provide the customers with an aesthetically pleasing outlook towards the brands products.
5. Showcase Your Brand
Bags allow merchandisers to showcase their brand any way they want. As such, we suggest creating something that upholds your brand image. For instance, using bright colours to attract women and the younger market. Or creating a promotional toiletry bag for beauty products.
6. Consider Functionality
Calvin Klein’s offer is designed with their customers’ needs in mind. The bag they offered is particularly appealing. It is a drawstring bag, which gives customers convenient access to their personal stuff. With bags, you will never run out of design ideas. How about adding security features for enhanced safety?
7. Gifts that Complement Your Brand
The travel retail market can be categorised into food and confectionery, wines and spirits, perfumes and cosmetics, luxury goods, tobacco, and more. Be sure to offer gifts that they can use together with your main selling products. For instance, make-up bags for beauty products or a wine aerator for wine.
8. State the Terms of Your Offer Clearly
Calvin Klein did a great job communicating their message clearly. They used a custom countertop display to announce their ongoing promotion. Furthermore, it includes an English translation for Non-Vietnamese speakers, effectively targeting locals and tourists alike. This eliminates confusion and improves customer service immensely.
Gift with Purchase Merchandising
9. Customise
Great design is what makes your product saleable. When faced with so many great choices, people tend to make decisions based on appearance. So, gauge your market, know the trend, and make them pop.
In this product, we can observe how Calvin Klein effectively placed its logo on the lower right side of the bag. This enforces the brand recognition that many customers will be looking out for. The multi-national company (MNC) is well-renowned for its brand and continuously has worldwide known influencers who are working with them to advertise for the products created by them.
10. Create Urgency
The best way to drive impulse purchases is by creating urgency. You can set a date as to when the promo ends or starts to push customers to buy “now.” This is especially useful during peak seasons like Christmas and major holidays. People will rush to buy from any brand where they could get “more bang for their buck!”
To Sum Up…
Gift with purchase merchandising is a surefire way to succeed in travel retail marketing by converting walk-ins to sales. And that is one of the reasons major brands like Calvin Klein managed to stay on top! Through gift with purchase merchandising, you will be able to increase your sales, showcase your brand in a more positive light, and attract loyalty from customers.
We have so many articles and examples of gifts with purchase ideas for different industries so be sure to check them out!
Contact ODM
Do you want to improve your travel retail marketing through promotional gifts? ODM has years of experience in the promotional product industry. Our dedicated team of merchandisers and designers at Mindsparkz will help you maximize your marketing budget by designing and sourcing high-quality custom promotional gifts and giveaways. Let us know how we can help you by sending us an email today!
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