Calvin Klein GWP: Tote Bag

Calvin Klein is offering atote bag as its gift-with-purchase at Macy’s, a mid-range department store in the United States. Simply purchase a $74 Calvin Klein Eternity Aqua for Women fragrance and this Calvin Klein GWP is yours.

Calvin Klein GWP: Tote Bag

This tote bag is beautifully designed in an aqua blue colour to reflect the branding of the Eternity Aqua fragrance. It has a solid base and transparent from midway to the top to showcase what is in the bag. This tote bag is useful for carrying large items, such as A4 sized files and papers, or groceries. It is definitely the perfect incentive product for Calvin Klein to spur customers to make impulse purchases. Calvin Klein has also branded its logo on the bag to facilitate free advertising wherever the bag is carried. This will also increase brand recall for the user.

How ODM Can Help?

Looking for help with rolling out your next marketing campaign? ODM specialises in custom promotional merchandise for over 17 years already and knows what kind of products will interest your target market. We also have a team of talented designers from Mindsparkz, who can help to brainstorm and come up with unique and interesting product ideas that will win over clients.

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Frequently Asked Questions:

What is a gift with purchase?

A Gift With Purchase (GWP) is a great tool for driving customers back into your store, engaging those customers, and creating higher and more sales. They’re also great for your customer, because she gets more wonderful products for her money.

What are the benefits of using promotional items?

Businesses need promotional items to help reach out to potential customers and clients - it's just a fact. This is a very low-cost marketing method to help draw in new customers. You can find affordable and effective items that will catch people's attention and help draw in potential customers over time.

What the perfect gift for a GWP promotion?

It depends on your industry but always keep in mind to offer something useful for your consumers. A gift that will make your consumers happy and allows you to create with them a deep relationship. You can choose to offer a complimentary gift. For example, if you sell beer, you can offer a branded beer glass!

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