Calvin Klein is offering a tote bag as its gift-with-purchase at Macy’s, a mid-range department store in the United States. Simply purchase a $74 Calvin Klein Eternity Aqua for Women fragrance and this bag is yours.

Calvin Klein GWP: Tote Bag

This tote bag is beautifully designed in an aqua blue colour to reflect the branding of the Eternity Aqua fragrance. It has a solid base and transparent from midway to the top to showcase what is in the bag. This tote bag is useful for carrying large items, such as A4 sized files and papers, or groceries. It is definitely the perfect incentive product for Calvin Klein to spur customers to make impulse purchases. Calvin Klein has also branded its logo on the bag to facilitate free advertising wherever the bag is carried. This will also increase brand recall for the user.

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