Macy’s, a United States departmental store, is offering a free tote with $65 DKNY Delicious fragrance purchase.

DKNY Fragrance GWP: Tote Bag

This tote bag is well-designed in a chic, metallic fashion. It is great for putting large items such as books, files or groceries. This convenient bag will be handy to any user on many different ocassions. ODM loves that DKNY has etched its logo prominently on the bag. With such high brand equity, DKNY has increased the perceived value of the bag by doing so. This will also increase brand recall of the bag. What do you think of this tote bag?

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