5 Ways Reusable Custom Bags Make a Difference in Your Marketing

Sustainability is huge thing in the market as people actively choose to spend their money on products and brands that do little to no harm to the environment. One of the effects of this is the use of reusable custom bags as an alternative to plastic packaging during shopping.

However, helping the environment and lessening the use of plastic is not the only difference reusable bags can make. It can also have a huge impact on your branding that would guarantee you an increase in sales as well as loyal consumers like the promotion we’re featuring today.

Gift with Purchase: Reusable Custom Bags

Our team saw this promotion in one of the supermarkets we visited in Vietnam and we had to stop and know more.

The shelf signage advertises the reusable custom bags with a market value of $12.90 as a free gift with purchase.

The consumers simply have to purchase products amounting to $25 in one receipt from the participating brands listed in the shelf talker.

The free reusable bags come in 4 designs. Unlike most promotions, however, these will be given at random and are only available until stocks last.

5 Ways Reusable Custom Bags Make A Difference For Your Brand

1. Keeps your brand within people’s reach

As everyone knows, bags are carried around on people’s shoulders where they go to safe keep their belongings. A sense of closeness or attachment also forms between the brand and the consumers since it’s within their reach.

2. Builds brand trust

Brand trust is beneficial in businesses because it means the brand-loyal market will choose the brand regardless of the product’s price. It provides steady and sure sales.

One of the ways it can form is through quality and providing the needs of your market. Quality products last long and stay longer in the consumer’s possession, hence it’s a no-brainer they would purchase the same brand since they don’t encounter problems with its products.

Reusable custom bags are made from quality materials that guarantee a long service to people, on various occasions or tasks. Moreover, people frequently use these custom bags, establishing a better brand presence in their consumers’ lives.

3. Keep your brand in trend

Most reusable custom bags are tote bags. This type of bag has been on the rise for its functionality. It can be used on a casual visit to places and friends or for a quick run to the nearest convenience store.

It’s also a sustainable way of shopping as it reduces the use of plastic bags. It’s also something people have become aware of and actively chosen in recent years. Thus, putting your brand in it would generate a positive impression on them.

4. Limitless branding opportunities

Reusable custom bags are highly customisable. From its design and colour to information or logo that will be printed as well as to how big the bag will be, there are limitless ways for the brand to make the reusable bags remarkably their own.

It’s also easy to tweak and design according to branding or marketing themes so it can be a promotional gift at any time of the year.

5. Walking advertisement

A branded bag, in this case, helps the people carrying them around be reminded of the brand as well as the people they encounter while doing so. It’s free and close advertising on the ground, with opportunities to open conversations about the brand.

Materials for Your Reusable Custom Bags

Tyvek

Tyvek is a synthetic material usually used for protection suits in hazardous environments due to its strength. As more and more industry sees the benefits of using it, it’s being adapted as food containers and more.

With this in mind, it’s also a fitting reusable bag due to its high durability, water and wear resistance, and very easy to clean as well.

Canvas

Most tote bags in the market are made from canvas. This is because of the material’s lightweight, durability and colour that naturally lends itself well to various printing methods.

In addition to that, it costs less to use and is usually made from discarded cotton and recycled plastic bottles.

Cork

Cork is a material harvested from the bark of oak trees which means no tree is cut in the process. Furthermore, oak trees consume more carbon when their bark is harvested, cleaning the atmosphere as well.

As a reusable custom bag, they’re stylish with a classic colour fitting most outfits and they’re highly durable.

Why We Love This Promotion?

Promotions like these with a reusable custom bag as a gift with purchase are incredibly appealing on its for consumers. However, the first key for consumers to participate and redeem is for them to know about the promotion’s existence.

thus, they made sure people would know about their promotion through more one than one marketing tools which are shelf signage and a shelf wobbler. Both have their own charm that would attract attention for their promotion.

Find more inspiration on how other brands designed and promote their reusable custom bags here:

In this promotion, the reusable custom bag comes free if the consumers would order a meal set by Pepsi and KFC. The bag also comes in 2 designs giving a variety of options for people to choose. Learn more here:

This store made it easy for consumers to decide if they’ll avail of the reusable bags or not since they’re strategically positioned on the counters. They also prepared various designs and types including one for fish, vegetables and meats.

Check out these cooler bags that will keep your drinks cold all the while letting you carry them in style! The bags are made from PVC and can come in different colours or lengths.

In this promotion, Magnolia employed a redemption promotion for their reusable custom bags. Consumers, particularly kids, can redeem a bag of their choice after purchasing two of the brand’s products. Read more here:

The reusable bag here is both a gift with purchase and product packaging, the Roku Gin managing to cut back costs and incentivize its consumers at the same time! Read all details in the blog below:

To Sum It All Up,

Reusable custom bags are great promotional products that are highly practical for consumers, cost-effective and give brands a lot of space for creative branding. In this promotion, they offered several designs which also made it possible to collect and leave a huge difference in branding to their market.

The ODM Group can also assist you with your own custom design bags! Don’t hesitate to contact us and harness our decades of experience for your brand.

ODM is founded in 2003, making us experts in the customisation of promotional products and branded displays. We also have our own creative team, Mindsparkz, that will work closely with you every step of the way from product brainstorming to production.

We listed more benefits of working with us here:

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