Customized Eco-Friendly Bags: Steal-Worthy Brand Activation Ideas

Let’s say that you’ve already defined your brand activation campaign goal. Here’s when brainstorming comes next. What are the marketing tools that you will utilise to make your campaign possible? Let us introduce this steal-worthy merchandise concept we recently added to our superb range of promotional product ideas — our customized eco-friendly bags!

4 Customized Eco Bag Ideas To Try!

More and more businesses in all industries are shifting to sustainable and green marketing. Aside from caring about the environment, they are aware that consumers nowadays are more willing to do business with brands that support sustainability. Thus, they opt to adopt the trend and do the best that they can do to outsmart their competitors.

And speaking of sustainable marketing, here are the 4 stylish customized eco-friendly bags that could help you in your brand activation campaigns!

1. Pure Cork Tote Bag

Every part of this particular tote is made from pure cork material. It emits a classic yet elegant appeal. So whether for shopping or OOTD, this cork tote bag is surely a must-have.

2. Cotton + Cork Tote

Want a combination of cotton and cork in one bag? This cotton cork tote is what you’re looking for? You can guarantee that it is durable, easy to clean, and, of course, very fashionable.

This bag is perfect to bring while shopping, travelling or even going to work. The handle upper part of this customized bag is made from jute cotton canvas, while the bottom area is tailored with cork material.

3. Cotton Drawstring Bag

This 100% cotton tote canvas is very comfortable and practical to use. In addition, it’s washable, yet you can ensure that its designs won’t fade as time goes by. Cotton drawstring bag also comes in a variety of designs, making them more appealing to consumers, especially the young ones.

4. Cotton + Cork Drawstring Bag

The combination of cork and cotton adds a different character to this drawstring idea. The top part and the string of the bag are made from cotton, while the lower part is designed with cork material.

Aside from the fact that they are good for the environment, their customizability and versatility make them fit for all types of marketing and brand activation campaigns.

The designs of these eco-friendly promotional bags could be customized, allowing businesses to promote their brands subtly and stylishly. Sustainable, eco-friendly and fashionable, they are a surefire in the market.

5 Ways to Use These Customized Eco-Friendly Bags For Brand Activation?

If you are wondering how your brand can benefit from and use these eco-bags for your brand activation campaigns, we listed below the 5 smart ways how to make the most out of these eco-friendly promotional products.

1. Bring these bags to trade shows and events.

Trade shows and events are great avenues to meet new people that you can do business with. Likewise, it is an opportunity to build good relationships with key players in the industry.

Making these customized eco-friendly bags as one of your promotional event giveaways would help you further your brand exposure. But ensure that each bag is printed with your information to make your brand relevant even after the event.

2. Make them as your gift with purchase merchandise.

If you’re running a gift with purchase promotion, making one of these bags one of your free items would help you entice more shoppers and raise your brand awareness.

Since they are perfect for shopping, customers would be encouraged to buy the product you are promoting just to get the free bag. The fact that customers will use your GWP tote bag or drawstring most of the time when they go shopping would definitely help your brand to gain extra exposure.

3. Offer them as sponsored merchandise for events.

If you know an upcoming event, whether it’s a charity event or not, you can offer these customized tote bags for them. You can plan to give them to the first 50 or 100 event attendees, or it depends on the agreement you have with the organizer.

In that way, you can get your branding out to the market and spread your brand message to your target audience.

4. Use them for cross-promotion

Collaborating with a company that has a similar demographic would make your campaign more open. Consequently, making a partnership will vastly increase your brand reach as your partner’s audience will be your audience as well.

On top of that, giving away any of these custom design bags to your top clients would be effective to keep their loyalty to your brand and your partner company.

5. Gift them to your employees

There’s no better way to say thank you to your employees than by sending them gifts. Thus, making these custom eco-friendly bags one of your employee gifts or swag ideas is indeed a practical thing to consider.

Put your employees’ names or favourite characters or designs on the canvas to make each gift more personal. Just don’t forget to add your logo to them. Maybe some of your employees are riding on public transportation. Thus, if they bring your gift bag to them, your brand will instantly get a public appearance.