Alaska has a nice treat for their customers! Shoppers will get a free on pack gift that consists of a mixing bowl and spatula with purchase of their Crema Asada 2-in-1 Sherep Pack. Their in-pack premium is available in four different colors: orange, purple, red, and yellow.

In-Pack Premium

In-Pack Premium

Their gift with purchase offer comes with two cans of Alaska Crema Asada. They are bound by a clear plastic with a sticker on top. We like this promotion because it’s straightforward and easy to implement. Moreover, through this marketing strategy, Alaska will be able to earn new customers and retain old ones because the gifts are truly useful.

In-Pack Premium

In-Pack Premium

Offering in-pack gifts is one of the best ways to advertise new products, boost sales, and enhance brand retention. And Alaska reaped all these benefits through their on pack mixing bowls and spatula. Here’s why this marketing strategy works:

 

Why this In-Pack Premium by Alaska Stood Out

  • Relevance – The mixing bowl, spatula, and milk go together as they are essential in cooking and baking. As these items relate to the main selling product, customers will surely be encouraged to pick your offer.

 

  • Collectible – The giveaway items come in four different colors, making them great collectible promo items. Customers can collect all four colors. This is a simple yet effective way for Alaska to increase their sales and encourage customers to purchase more or return to the shop to buy more and collect the other colors.
In-Pack Premium

In-Pack Premium

  • Adds Value – Customers will get four items for the price of one! Who would not want that? As customers are always looking for affordable deals, they will surely love this promotion by Alaska. The additional products can be perceived as worth their money.

 

  • Drives Impulse Purchase – The freebies give customers a solid reason to buy their products. Shoppers who have no intention of buying the products may decide straight away to purchase their condensed milk. They may even stock up on supply just to get the free items included in the pack.

 

  • Cost-Efficient – The plastic mixing bowl and spatula are made from plastic and are fairly inexpensive. With this, Alaska was able to improve their sales and maximize their advertising tactic whilst keeping their marketing budget low.

 

In their previous campaign, Alaska offered a food storage container as on-pack gift. They partnered with Biokip for this promotional offer. What we like about this marketing is that it helped both brands gain more customers. Take a look at this blog:

 

How to Have a Successful In-pack and On-Pack Promotions?

Consider Your Customers’ Needs: With so many similar products on the shelf, it is important to differentiate your brand by offering customers valuable freebies. Some of the most-widely used on pack giveaways are custom coffee mugs, promotional plates, promotional printed T-shirts, and even cutlery sets. The gifts’ practical value drives people to choose your products over competitors.

Keep Up With the Trend – The bandwagon effect can work to your advantage because people tend to follow what is trending and new. Thus, adding a new trending toy or mobile phone accessory will surely give you huge competitive advantage over competitors.

Make it Fun and Engaging – Make your products fun and engaging to further boost brand engagement. When customers are satisfied, they would surely recommend them to their friends and family, thereby increasing your brand reach and customer base.

 

Indeed, having an in-pack premium is a simple and effective way to augment your promotions and reward customers. In return, shoppers may choose your brand over competitors the next time they go shopping. As seen in our example, collectible promos on pack may be even more effective because they tap into shoppers’ love for collecting things.

 

How ODM Can Help You Improve Your In-Pack and On-Pack Promotions?

Looking for fresh in-pack premium ideas? Fortunately, The ODM Group has a lot of experience in design and sourcing promotional products for business. Our team of product designers at Mindsparkz can help you with effective and high quality product and brand packaging designs

 

 

Related Blogs:

Check out this cute printed promotional bowl from Colgate! You will be inspired to get

 

We certainly love this promotional sauce bowl as on pack gift with condiments because they can be used with the product right after purchase. Check out this product to learn more about it!

 

Darlie Toothpaste offered cute custom printed bowls with purchase of one tube of toothpaste. Read on the blog to learn why we like this promotion.

 

In brand licensing two companies collaborate to create an exclusive merchandise. This allows both brands to gain more customers and increase their consumer base.

 

Lucky Me offered a free custom bowl giveaway with purchase of their gift pack. This is a clever marketing strategy because the gift goes well with their instant ramen.