Your imagination only limits the variety of promo gift merchandise that you can introduce to your beloved consumers. What matters most is how you will manage to market the item to the consumers. If you feel uncertain about how to make this happen, we should take this promotional bowl as an example.
With the brand that endorses dental care products, the initial assumption of the people is that their on-pack promotion will always consist of a toothbrush. Although it is in line with the goals of the company, Colgate has decided on something else that is relatable to the customs of the nation where they are holding the campaign.
This promotional bowl seems like a great container for the soup, stew, or noodles that are part of the Asian culture. It appears to be made out of high-quality plastic; that’s why it will not melt regardless of how hot the meal you will place in this freebie is. This is an aspect that consumers look carefully into because they do not want to bring home an item that will cause harm to them or their family members.
The cartoon characters in traditional costumes on the box as well as the center and the border of the gift with purchase appeal well to the young girls who come to the grocery store with their parents. It looks like through the pink and cute designs the brand is trying to make their merchandise more attractive to the youth. After all, they belong to the next generation of customers so planting the seed of trust in the children’s minds earlier than usual may not end without success.
What benefits can the brand earn from the promotional bowl?
- More Sales. The firm resolve of an older person crumbles when a kid turns their charm on to get what they want. And if he or she happens to adore this advertising merchandise from Colgate, the parents will have no choice but to purchase it for them. The profits of the company will, therefore, rise due to it.
- Better Brand Recollection. It is occasional for little kids to remember the exact name of a brand; that’s why even their folks use descriptive words to ask them which products they like. Because there is more to the marketing gift than a small tube of toothpaste, it helps them remember the brand.
- Further Significance. As the current customers grow old, you need to vie for the new target audience’s attention. If you start from the younger consumers, though, your merchandise will become important to them since childhood.
If you like to pierce through the international market, relating your freebies to their existing traditions will not hurt. Visit ODM contact us page now to see other advertising ideas.