How Dsquared2 Elevates In-Store Promotion With Branded Toiletry Bag?

Portable and convenient — a toiletry bag is definitely one of the must-have items when you’re out for traveling. Nothing can beat the satisfying feeling of being able to organize all your toiletries in one place and save up space for more delightful stuff that you can bring home, right? This is why a branded toiletry bag can be a fantastic gift with purchase ideas for cosmetics, fashion and perfume brands.

 

Dsquared2, a known high fashion brand, is currently giving away a free branded toiletry bag in each purchase of Armani Code 50 mL or above. So let’s look at how this gift with purchase strategy helps both brands boost their in-store promotion through this case study.

 

How Does This In-Store Promotion Work for Dsquared2?

Leveraging Brand Partnership

One way to extend your brand reach in the market is through leveraging brand partnership. Knowing this fact, Giorgio Armani Beauty has partnered up with Dsquared2 in promoting their fragrances. The fashion brand’s flagship retail store undoubtedly welcomes high foot traffic on a daily basis, and it is indeed beneficial for both brands to take advantage of this. Consequently, it will be easier for both parties to reach their target audiences and convert onlookers to prospective buyers.

 

Selecting The Right Display

Another way to boost your in-store promotion is by selecting the correct display for your promotional products. Done right, you can pique shoppers’ interest by allowing them to have a glimpse of your GWP merchandise but not giving them full accessibility. This will urge them to come closer and inquire regarding the promotion.

Take this notable example from Dsquared2! The retail glass display subtly showcases the branded toiletry bag whilst appealing to the curiosity of passersby. Hence, it surely makes anyone stop their usual stroll and get a proper look at the display.

In this blog, we have tackled the different types of point-of-purchase displays. You might find this helpful in choosing the right display for your in-store promotions.

 

Valuable GWP Product

We definitely love this in-store promotion because it utilizes a valuable GWP product that also works as a complimentary gift for the product it highlights. The branded toiletry bag that comes with every purchase of the Armani Code fragrance is just perfect for alluring customers to check out the buzz.

Totally convenient to own and can be used in different intents, a branded toiletry bag can garner the appreciation of people who loves to receive worth more than their money.

 

Wrapping It Up,

A small yet mighty promotional product idea, utilizing a branded toiletry bag for your promotions is definitely a clever way to bring your brand’s name out there. With being portable and bringing convenience, customers would love to receive this branded gift with purchase merchandise.

Not to mention that they can certainly bring it anywhere they go, meaning that it can expand your brand exposure and reach more prospective buyers in ways more than what you can imagine.

 

We have featured several remarkable blogs that talk about different toiletry bag promotions. You can check them out below:

Having second thoughts about getting promotional toiletry bags? Here are the top 3 reasons why you should include them in your next marketing campaign!

 

Havaianas, a renowned Brazilian brand of flip-flop sandals, has utilized vibrant promotional toiletry bags for their Christmas promotions. Our team spotted this Havaianas promo gift campaign in a shopping store in the Philippines.

 

Learn how Davidoff took their marketing to a new level in the UK with this new GWP toiletry bag by reading through this case study.

 

Lab Series UK has come up with an ultimate solution to keeping all liquids and beauty products secure in one easy and accessible place. Check out how customers found this promotional idea top-notch!

 

An amazing black toiletry bag with a prominent external side pocket was given away by David Beckham Fragrances in this case study. Let’s take a closer look at how this promotional idea boosted sales for the brand.

 

Connect With Our Team!

Are you a business that seeks to promote its brand through promotional products and displays? Would you be interested in getting a branded toiletry bag for your next on-pack gift with purchase and in-store display marketing? If so, then do not hesitate to get in touch with ODM.

While most of our projects involve high-quality marketing gifts and premium corporate gifts, we can also help with unique in-store and outdoor advertising ideas. In addition, our team also specializes in product sourcing and manufacturing promotional giveaways and superb POS displays for the retail sector.

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