Custom Branded Sunglasses – 6 Ways to Promote in Style

Promote your brand in style! Offering custom branded sunglasses to customers onboard an airline can be a cool way to advertise your company. Take a look at Izipizi, a popular eyewear brand. They advertised their foldable sunglasses in an airline magazine to cement their reputation as a “travel must-have.”

Custom Branded Sunglasses

Custom Branded Sunglasses

We like this product because of its ability to be folded, which is perfect for frequent travelers. This could fit in passengers’ carry-on luggage or shirt pocket so they can use it right away. Their foldable sunglasses come in a custom branded gift box and a customized felt pouch to protect the screen from scratches! Beautiful and stylish, the style is suitable for both men and women.

Custom Branded Sunglasses

Custom Branded Sunglasses

So upon seeing this product, we were convinced that sunglasses can also be an effective marketing gift idea. Here’s why:


Why Offer Custom Branded Sunglasses?

  • Adds Value – Sunglasses are a must when you travel. Not only will they protect your eyes from dust and sunlight, but it also improves your style. There are many types of sunglasses you can choose from that would probably suit your fashion style. Therefore, sunglasses, as a promotional gift, can add immense value to your brand.


  • Walking Billboard – Like other wearable promotional items, sunglasses can serve as a walking advertisement. Since customers will wear them whenever they go out for a walk, vacation, and even to work, it helps your brand to gain exposure.


  • Different Styles for Different Individuals – Sunglasses never go out of fashion. Everyone owns at least a pair of sunglasses they use for special occasions. As managers, we know that our customers have varied preferences, that is why different styles are designed for all types of people and lifestyles. As a business, we definitely want to give our customers a lot of options to choose from. The need for such an item is what makes custom branded sunglasses a feasible marketing gift idea.


  • Highly Fashionable – Customers won’t go out of style wearing branded sunglasses.  Truly, it can make a huge difference in a person’s OOTD. It is protective gear and a fantastic fashion accessory at the same time. Moreover, it is a great match for all travel outfits.


So, because we want you to succeed in your promotions, here are some creative tips on how to promote your brand with Custom Branded Sunglasses

  • Materials: Sunglasses can come in various sizes, colors, and styles. Some of the materials that are commonly used for making sunglasses frames are metal, plastic, and rubber. When choosing the right frame material, choose the ones that are light and can provide optimal grip, something that will not slip off while customers are on the go. Check out this blog below to know why wooden sunglasses are the next big thing in fashion and marketing!

These sunglasses are made of wheat straw fiber which is highly biodegradable. Knowing this, you are not just promoting fashion among customers, thus bringing awareness about eco-friendly products. Why not promote your brand in a sustainable way? These custom sunglasses are definitely the right ones to do it! Product Code is ODM-2902.

Custom Branded Sunglasses - Wheat Straw Fiber Sunglasses

Custom Branded Sunglasses – Wheat Straw Fiber Sunglasses

  • Designs: Of course, you want something that will suit a large segment of your audience. However, do not be afraid to break the mold! Be adventurous in choosing the colors and shapes but do consider the style.

Here are some interesting sunglasses designs:

June 28 is Sunglasses Day! Let’s celebrate this special day with sunglasses designs to roll out in your next campaign!

Custom Branded Sunglasses -

Sunglasses Day – Custom Branded Sunglasses –

Make your brand lit with these LED Sunglasses. They are great for night events like concerts, themed parties, and clubs. Product Code is ODM-447.

Custom Branded Sunglasses - LED Sunglasses

Custom Branded Sunglasses – LED Sunglasses

These slap-on sunglasses is really innovative! When it is not in use, just slap them on your wrist. Plus, it is foldable. They are great to bring along to the beach or for a hike!

Custom Branded Sunglasses - Slap-on Sunglasses

Custom Branded Sunglasses – Slap-on Sunglasses


  • To Brand or Not to Brand?: Advertising with custom branded sunglasses is fun. We suggest printing your logos in less visible places to improve their aesthetics. Besides, you can offer them cases with your brand name on them so you can still subtly advertise your brand.


  • Summer Promotions: Do not let the harsh sunlight stop you from having fun! Foldable sunglasses similar to our example, make a great summer companion. As they are foldable, they do not take up much luggage space. Who does not want that? Here’s a previous blog showing different color foldable sunglasses:
  • Surprise Customers with an On-Pack Gift: Custom branded sunglasses are perfect for on-pack gifts with cosmetic products such as sunblock and lotion. They can also be given away as gifts on-pack with other fashion accessories, sporting goods, and apparel such as summer and sportswear. Are you wondering how you can pull off an on-pack promotion with sunglasses as the giveaway item? If so, read this blog:
  • Airline Promotion: Airline magazines are the perfect place to advertise your products. Moreover making your product available in different airline lobby would be a great idea. Making sunglasses as a gift with purchase for a travel bag or luxury items would definitely help your brand to gain daily exposure.


To Wrap it Up…

Summer is finally here! It is the time where people spend most of their time doing outdoor activities. Thus, offering this kind of sunglasses would be a surefire in the market today!


Contact ODM

So, would your brand benefit from custom branded sunglasses? If so, let us know how we can help you. You can plan your next promotional activity with us today. We specialize in designing and sourcing custom promotional merchandise and promotional giveaways. Moreover, we have partnered with Mindsparkz, a team of experienced designers, to conceptualize and develop the ideal product designs for our valued clients.

Being in the industry for over 17 years, ODM provides nothing but the best to every company!

For more marketing ideas, check these blogs out!


Relevant Blogs:

You can also improve your in-flight sales with promotional items for kids. Take a look at these fun and engaging items:


Here’s another fine example of in-flight promotional items that sell! Find out why this promotion works:


Cebu Pacific surprised its customers with cool games and giveaways. Do you want to know what these freebies are? Check this blog out!


Are you looking for gifts to improve your in-flight sales? Then, here is an excellent inspiration from HK Express:


We love these “Planes” custom goodies. The branded items will surely keep the movie on top of the customers’ minds.

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Frequently Asked Question

Why Sunglasses Make A Great Promotional Items For Summer?

One of the best things about sunglasses is that they can be worn all year round. But they are more frequently use during summer season, where people spend most of their time doing outdoor activities. And since summer is just around the corner, offering sunglasses as one of your promotional items would be a great idea. Aside from being protective gears, sunglasses also add to everyone's fashion in summer.

How to use sunglasses in brand promotion?

You can definitely use sunglasses as your main promotional items. Aside from that, you may also add them as a Gift with Purchase ideas to any of your products that will go well with them. Moreover, it could be made as an on-pack gift and giveaway item during summer events.

Why should I customize sunglasses with my business logo?

Customized products are no longer new in the industry. As a matter of fact, almost all businesses are printing their logo on any products they are giving away. Customizing sunglasses would definitely help with your brand retention. Furthermore, customized sunglasses helps create brand exposure.

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