How Nescafe Stirs Shoppers’ Interest With Free Gifts in Window Box Ideas!

This is not the first time we have featured Nescafe’s marketing campaigns. See more of the coffee promotion that the brand conducted before:

In this promotion, Nescafe offered a free gift in every product package. The free gift with purchase is a coffee tumbler either red or black and for every box of 20 packets, you have 2 free ones.

Here’s another fantastic branded on-pack promotion from Nescafe. The on-pack giveaway from the brand comes in the form of a high-quality coffee cup, totally branded with Nescafe’s unmissable logo.

In this giveaway, the clients that buy one Nescafé product will be able to be in the contest. The first prize was a Mercedes-Benz car, the second was a scooter Yamaha.

Nescafé has been actively offering cups and mugs as promotional gifts in conjunction with their products sold. Check out this promotion done by Nescafé:

What Makes These Promotions Hot Deals?

1. Custom Product Packaging

The custom packaging of these free gifts makes us recognise this promotion.

They come in a window box packaging, showcasing the free items.

This kind of packaging is meant to display what’s exactly inside the box.

Window box packaging is the perfect choice when planning to conduct this kind of promotion. They are very versatile, allowing brands to customize them according to their exact needs and specifications. This means they can choose any shape of window and size they want.

For these particular free gift with purchase ideas, Nescafe window box packaging resembles the shape of their coffee jar and mug.

Moreover, the boxes were also customized with custom artwork and images that add to the appeal of these packaging.

In addition, these box types aid Nescafe’s branding, helping them increase their brand awareness and create a better impression of their products.

2. Free Drinks Recipe

Aside from the custom-printed merchandise, it also offers its customers a free drinks recipe.

Nescafe treats its customers with a free and easy frappe recipe which is also printed on its creative product packaging design.

3. Branded Free Items

Nescafe’s offered branded free items certainly add appeal to this in-store promotion.

The complimentary gifts in each pack are both useful for shoppers.

Nescafe’s printed logo on the items makes it even more worthy of buying.

Offering free gifts for a limited period of time creates an urgency among customers. Thus, this in-store promotion by Nescafe urges coffee lovers and collectors to buy the brand’s limited edition gift ideas.

4. Limited Edition Offer

Shoppers can only avail themselves of these Nescafe Classic with free gifts in the window box for a limited time only.

This retail marketing strategy urges customers to buy the products before the gift becomes out of stock.

Get inspired by these window packaging ideas from different brands:

To Wrap This Up…

It is very evident that providing discounts and free items to clients can help businesses, including your brand, generate higher sales and create an impact in the market.

In addition, investing in your product packaging can help stir your customers’ interest, thereby creating a better impression. Therefore, we know that Nescafe’s free gifts in window box ideas are absolutely successful ones.

If you want to design and produce your own window packaging along with your gift with purchase or free gift promo, feel free to connect with our team. The ODM and Mindsparkz team have years of experience manufacturing premium product designs for local and international brands.

We design packaging for the cosmetics industry, tin packaging, tea packaging ideas, and liquor packaging designs. 

Our team has a lot of services to offer. Simply tap the buttons below to learn more about our services and promotional products offered.

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