Courvoisier Liquor Box Set Promo: 7 Marketing Lessons to Learn

Shelves of retail markets house all brands vying for consumers’ attention. To separate themselves, businesses come up with various gifts and employ marketing strategies that will help consumers pick their products. For the liquor industry, custom glassware is a favourite to include in its gift sets. Just like this liquor box set promo of Courvoisier we caught sight of in one of Beirut’s supermarkets.

Courvoisier is the youngest out of the four big cognac houses but is equally known in Jarnac, France. The brand is also known for its atypical characteristics, one of those is its cognacs are aged longer than the minimum of four years.

This is not to say that it doesn’t dabble in known practices of the industry. In fact, we can see clearly in their liquor box set promo that Courvoisier is as mature as other cognac houses. And today we’ll learn why.

7 Marketing Lessons To Learn From Courvoisier Liquor Box Set Promo

1. Offer gifts that add value.

Glasswares are famous liquor marketing giveaways because it complements the product being sold. Moreover, outside of using it with liquor, these glasses are functional for just about any time of the day. This is very important for consumers because they’re more likely to be loyal to a brand that gives them something they can use daily. It may seem simple but it adds value to the business in consumers’ minds.

On top of that, Courvoisier added another glass in their liquor box set which double this value. And in a sea of liquor brands asking for consumers’ attention, one would highly pick a box set with more than one practical gift.

2. Create opportunities for more exposure.

Aside from doubling its value and increasing its percentage of sales, two glasses in a liquor box set promo would undoubtedly mean it will be shared. In simply putting two glasses, Courvoisier opened up opportunities for more consumers to taste their brand.

It also managed to create a more enjoyable experience of having company for every drink. This can also spark conversations and recommendations.

3. Always give branded gifts.

As a continuous look at the glassware offered in the liquor box set, we saw one drawback: it’s not branded.

Custom merchandise with logo may seem saturated in the market but it is done for good reason. It keeps your brand present where you want it to be. As a result, it always elevates your business to the top of everyone’s minds.

In this case, instead of simply sharing a taste of the cognac as a brand activation point for new consumers, the glasses can also advertise the brand without even talking.

4. Pack your products with your brand image in mind.

Courvoisier’s cognac, when poured in a glass, is coloured bright copper with hues of orange and gold. As we can see in its branded package, it used the gold colour which is a great idea since it pays homage to their cognac. Also, it serves as a promise of what consumers will get when they buy the product.

Packaging design is very important because it can be a deciding factor for consumers to get your product. The more pleasing in the eyes your packaging will be, the better chance people will choose you.

5. Rouse people’s curiosity.

As the first thing to notice when people walk down the aisles of retail markets, branded packaging also serves to arouse the interest of the consumers. By providing a window to show the promotional products inside, Courvoisier teases people about what they can get.

This can be a way for people to choose your brand and compel impulse purchases since the promotional gifts are literally within their grasp.

6. Use silent salespeople.

The retail market shelves are highly competitive for businesses but extremely confusing for consumers. One solution for these two problems that Courvoisier can employ is shelf-talkers, otherwise known as silent salespeople.

This is shelf signage that protrudes from shelves and can be customized. It is extremely helpful to make the brand more noticeable than others while also giving information about the promotional gift sets.

7. Call for immediate action.

Once people take a closer look at the brand, one of the things that will immediately catch their attention is the word, “limited edition” on top of the liquor box set promo. This is very clever to compel people into impulse buying knowing the business will not give the same set of premium merchandise again.

Here is another one of our case study of Courvoisier:

Check Courvoisier’s premium pop display and how it showcases their cognac bottle:

Merchandise ideas for your next liquor box set:

Looking for an exceptional promotional product that is eco-friendly and aesthetically pleasing? Try flasks made from cork! Read more details below:

Made of stainless steel, these custom ice cubes can be in direct contact with food, will not rust, has antioxidation, and has strong corrosion resistance. Perfect merchandise to appeal to your football fans market as well!

Get your consumers in awe and sip more with these unique drinking glasses that range from interior to exterior 3D designs! Check out all details below:

Bring the fun to any parties, events and get-togethers with this fun merchandise idea fit as a gift with purchase. It can come in a bottle necker or on pack for your next promotions.

Aside from drinking glasses, one complementing merchandise you can include in your next gift set is a branded ice bucket. It is durable, practical and can be stylish.

To Wrap It Up,

The fight to make your product noticeable starts as early as thinking of the custom promotional merchandise you’ll be giving away up to the shelves of retail markets. Even the seemingly smallest detail such as including your logo in your giveaway item can help boost customer retention and maximise brand exposure. It would do your business great if you took all of this into consideration.

And if you’re looking for unique custom packaging or specialised branded merchandise, you can turn to us for help. ODM and our in-house creative team, Mindsparkz, are dedicated to producing promotional products aligned to your brand and marketing needs. Contact us today!

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