How Trivento Branded Gift On-Pack Boosts Wine Sales In-Store?

Wine is a complex and nuanced product with a wide range of flavours, aromas, and styles. With so much competition on the shelves, wine brands need to find creative ways to stand out and attract customers. One effective strategy in attracting customers is to offer a branded gift on-pack. This gift marketing campaign not only provides added value for the customer but also serves as a powerful marketing tool in-store.

In this blog post, we’ll explore the benefits of using branded gifts on-pack to market wine and how you can use this strategy to drive sales and build brand loyalty.

Let’s take this gift set with purchase from Bodega Trivento Argentina, deemed as a marca argentina de vinho N°1 no mundo or the #1 Argentinian wine brand in the world, as an example. Our team recently spotted this in-store promotion in Brazil and easily got intrigued.

We love how the brand offers a custom logoed knife as a branded gift on-pack in contrast to how other wine brands are doing it. Presented as edicao especial wine gift set (special edition), the brand encourages customers to leve uma paca exclusiva (take an exclusive pack).

This creates a sense of urgency for consumers, who may feel that they need to act quickly in order to secure the product before it is gone. This urgency can lead to impulse purchases, as consumers may feel that they cannot afford to miss out on the opportunity to own the special edition product.

4 Ways this Branded Gift On-Pack Boosts Sales for Trivento

A branded gift on-pack refers to a promotional item given away or included with a product purchase. This gift is usually branded with the name or logo of the product or the company offering the promotion.

An on-pack promotion is a marketing technique where a promotional offer or item is attached or placed on a product’s packaging, encouraging customers to make a purchase.

1. Adds Value to the Purchase

When it comes to marketing wine, a branded knife can be an excellent on-pack gift. Wine is a luxury product that is often associated with sophistication and elegance, and the addition of a high-quality knife can complement this image. Customers may see the knife as a useful and high-quality accessory, which can make the wine itself seem more valuable and special.

2. Boost Brand Visibility

This branded gift on-pack can also serve as a powerful advertising tool for the wine brand. As customers use the knife, they will be reminded of the brand and may be more likely to recommend it to others. Furthermore, they may also share or use the gift with their friends and family, leading to the brand being introduced to new potential customers.

3. Serves as a Practical Tool

A knife can also be a practical and useful accessory for wine drinkers. While there are traditional wine accessories, this branded gift idea can be used to open bottles or cut foil, making the wine experience easier and more enjoyable. This usefulness can also encourage customers to keep and use the knife, which can further increase brand visibility.

4. Increase Brand Recognition

Including a branded knife as part of a wine brand’s marketing strategy can increase brand recognition and elevate the brand’s profile among consumers. It can be custom logoed with the brand’s name or logo, creating a visual association between the brand and the knife. This can reinforce brand recognition and create a lasting impression among customers.

Undeniably, offering unique and useful marketing gifts can help to differentiate a brand from its competitors and make it more memorable in the minds of consumers. Imagine your customers as walking billboards for your brand, which can lead to more people becoming aware of your products and services.

Get inspired by our recent projects with the Drinks Industry.

What Branded Gift Are Other Wine Brands Using?

Custom logo wine glasses are undoubtedly a popular promotional item for wine brands and other businesses in the wine industry. Let’s take a look at how La Pastina boosted sales for J.P Chenet by offering wine glasses as an on-pack gift.

Attached to the bottle of wine, this branded on-pack gift from Terrasses d’Aussieres has caught our eye. Take a closer look at what makes this on-pack wine gift a hit among wine lovers!

In this in-store promotion, La Pastine offered free promotional coasters to customers who will avail of any of Emiliana or JP. Chenet‘s wine. Take a closer look at what made this GWP offer irresistible for customers.

Campo Viejo offered a free multi-use wine stopper with the sale of its wine bottles. Check out the top reasons why we think this is a fantastic idea and how you can also adopt this wine marketing strategy in this blog:

As part of an online gift-with-purchase campaign, Cloudy Bay offered customers a complimentary raffia picnic bag with the purchase of selected Cloudy Bay wines valued at HK$1,500 or more.

A simple yet eye-catching branded gift idea, this wooden bottle wine charm from Villa Maria has caught our attention even with the busy retail shelves.

Wrapping It Up,

When it comes to marketing wine, including a branded knife as part of the packaging can be a way to differentiate the product from competitors. It can create a unique selling point that sets the brand apart and can attract customers who are interested in high-quality accessories. This can be especially effective in a crowded market where many wine brands offer similar products.

Harness Our Creativity!

At ODM, we specialize in creating custom branded gifts that are tailored to meet the needs of your business. Our team of experts will work closely with you to understand your brand, your target audience, and your business goals. We’ll then use that information to develop a range of creative and innovative gift ideas that are sure to delight your customers.

On top of that, our team of designers in Vietnam, Mindsparkz, will work with you to create a customized gift that perfectly captures the essence of your brand.

Contact us today to learn more about our services and how we can help take your business to the next level!

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