5 Ways to Captivate Shoppers with Innovative Mall Advertising Display

5 Ways to Make Your Mall Advertising Display Captivating

Being in the marketing industry for two decades, we’ve witnessed how business advertising in malls evolved. As technology continues to improve, marketing and promotion also keep on innovating. And Blu’s mall advertising display is indeed a great example to consider. But what makes this work? How this idea captivates shoppers?

1. Make your mall advertising display unique. 

Malls are already crowded with different promotional displays. And just like you, brands also give their best to give shoppers the best ideas possible. But to make sure your name will surely stand out in the sea of competitors, create a unique display design and something that people don’t usually see.

Let’s take Blu’s innovative mall advertising display as an example. It is rare for customers to see such kind of shower display. Moreover, the brand’s snowglobe-like table display is undoubtedly unique and creative.

2. Load it with information.

When we say load, we don’t mean to make it overwhelming to your audience. Provide essential information only — something that can educate your viewers about your products and what they can gain from them.

3. Make it intriguing. 

A store display that is different from the rest tends to create a buzz in the market. Thus, working with a marketing team and  POS display manufacturers with proven experience in the field is important.

Ensure that your display is remarkable enough, that it can make shoppers turn their heads toward your business.

4. Ensure it’s visible. 

Every promotional display is meant to be seen by the brand’s target market. So why hide it from them? Always ensure that it is always in the best place possible. By having good visibility, you are boosting the quality of your visual retail merchandising and, therefore, more likely to engage with consumers and maximise sales.

As for Blu’s advertising display, the brand found the perfect place, accessible and open to shoppers.

5. Integrate technology.

The simple display no longer works in marketing. As people become more attracted to visually pleasing displays, they are more likely to buy products from brands that use such ideas.

Thus, instead of being complacent with ordinary and traditional ones, why not integrate new technology with them? You may consider custom LED displays,  holographic displays, and other interactive and innovative ideas.

In its innovative mall advertising display. Blu uses advanced technology to make it more appealing and eye-catching.

Are you looking for a more innovative advertising display for your next marketing? Take a look at these examples from ODM.

These holographic displays are integrated with advanced technology, allowing businesses to showcase their brands effectively. Choose which design suit your company!

See more innovative display ideas below:

There’s a little similarity between Blu’s display and this advertising in retail idea we found in a Vietnam store. Take a look at this marketing.

Our team got pulled into this bespoke display by the renowned confectionery brand, M&M in an airport in Dubai. The brand utilised LED lights around its brand name and shelves for a merchandising display that is easy to see and pleasing.

In this example, Licor 43 opted for branded floor displays with LED for their Duty-Free marketing. The displays are hard to miss. Here’s why we love their LED POS product display!

The famous camel icon indeed creates a “wow” effect for this store display idea. Take a closer look at this promotion.

In Conclusion,

Displays indeed play a crucial part in any marketing. With that said, it is important to really invest in innovative and new ones. And we bet Blu have this in mind while planning for its campaign as its display is designed and implemented well in-store.

How Can ODM Help?

With almost two decades of experience, we already help local and international businesses design and manufacture promotional displays. ODM and Mindsparkz are here to assist you. From free-standing display units, holographic advertising displays, LED promotional displays, and end cap displays to branded counter display ideas, name it, and we’ll help you turn them into reality!

Aside from displays, we also produce a wide range of promotional product ideas, such as branded corporate giveaways, seasonal promotional merchandise,  sports marketing ideas and gift with purchase merchandise.

Contact our team today to get a detailed quote.

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